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wp.org search vs our merit ranking: “custom post widget”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “custom post widget”, we agree with wp.org on the top plugin, and our order differs from theirs on 6 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

C

Ranked above its merit

Custom Post Type Widgets shows at wp.org #9 but places #20 on merit, a gap of 11 places. Its 10K+ installs carry it up the search order; its 4.8★ average from 14 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Simple Custom Post Order 300K+ · 4.8★ (588) wp.org #1 2 Advanced Custom Fields (ACF®) 2M+ · 4.5★ (1440) wp.org #2 ↑1 3 Forminator Forms – Contact Form, Payment Form & Custom Form Builder 600K+ · 4.8★ (2144) wp.org #4 1 too low 4 Content Blocks (Custom Post Widget) 10K+ · 4.9★ (80) wp.org #3 ↓1 1 too high 5 Essential Addons for Elementor – Popular Elementor Templates & Widgets 1M+ · 4.9★ (4132) wp.org #5 ↑2 6 Pods – Custom Content Types and Fields 100K+ · 4.8★ (418) wp.org #6 7 Post SMTP – Complete Email Delivery and SMTP Solution with Email Logs, Alerts, Backup SMTP & Mobile App 300K+ · 4.7★ (528) wp.org #7 ↓2 8 ElementsKit Elementor Addons – Advanced Widgets & Templates Addons for Elementor 1M+ · 4.9★ (2052) wp.org #8 ↑2 9 Elementor Website Builder – more than just a page builder 10M+ · 4.5★ (7322) wp.org #10 ↓2 1 too low 10 Custom Sidebars – Dynamic Sidebar Classic Widget Area Manager 100K+ · 4.7★ (1028) wp.org #12 2 too low 11 Post Views Counter 100K+ · 4.9★ (1238) wp.org #14 3 too low 12 Premium Addons for Elementor – AI-Ready Elementor Addons, Widgets & Templates 600K+ · 4.9★ (1680) wp.org #13 1 too low 13 Recent Posts Widget With Thumbnails 100K+ · 4.8★ (215) wp.org #11 2 too high 14 Custom Twitter Feeds – A Tweets Widget or X Feed Widget 100K+ · 4.8★ (401) wp.org #17 ↓2 3 too low 15 Widget Options – Advanced Conditional Visibility for Gutenberg Blocks & Classic Widgets 100K+ · 4.9★ (1516) wp.org #23 ↓1 8 too low 16 ECS – Ele Custom Skin for Elementor 100K+ · 4.6★ (117) wp.org #15 ↑6 1 too high 17 Rate My Post – Star Rating Plugin by FeedbackWP 20K+ · 4.7★ (159) wp.org #20 ↑3 3 too low 18 The Post Grid – Shortcode, Gutenberg Blocks and Elementor Addon for Post Grid 100K+ · 4.8★ (265) wp.org #22 ↓3 4 too low 19 Ultimate Post Kit – Elementor Post Grid, Post Carousel, Post Slider & Blog Layout Widgets 30K+ · 4.8★ (58) wp.org #16 ↓2 3 too high 20 C Custom Post Type Widgets 10K+ · 4.8★ (14) wp.org #9 11 too high 21 Widget Context 30K+ · 4.5★ (98) wp.org #19 ↓3 2 too high 22 Secure Custom Fields 100K+ · 4.8★ (69) wp.org #18 4 too high 23 Post Duplicator 200K+ · 4.8★ (80) wp.org #21 ↓3 2 too high 24 Widgets for Social Photo Feed 10K+ · 4.7★ (28) wp.org #24

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.