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wp.org search vs our merit ranking: “data breach”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “data breach”, we agree with wp.org on the top plugin, and our order differs from theirs on 11 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Teydea Login Security – Password Policy, Complexity Rules & Expiration shows at wp.org #7 but places #18 on merit, a gap of 11 places. Its 400+ installs carry it up the search order; its 5.0★ average from 1 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Defender Security – Malware Scanner, Login Security & Firewall places #3 on merit, 4.8★ from 334 reviews, but shows at wp.org #8. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 GDPR 10K+ · 4.3★ (58) wp.org #1 2 Kadence Security – Password, Two Factor Authentication, and Brute Force Protection 700K+ · 4.6★ (3992) wp.org #2 ↑4 3 Defender Security – Malware Scanner, Login Security & Firewall 80K+ · 4.8★ (334) wp.org #8 ↑1 5 too low 4 GDPR CCPA Compliance & Cookie Consent Banner 1K+ · 5.0★ (6) wp.org #3 ↑1 1 too high 5 GDPRess | Eliminate external requests to increase GDPR compliance 1K+ · 5.0★ (8) wp.org #4 ↓1 1 too high 6 Atlant Security 800+ · 5.0★ (8) wp.org #6 ↓4 7 SpeakOut! Email Petitions 2K+ · 4.8★ (43) wp.org #18 11 too low 8 AntiSpam for Contact Form 7 10K+ · 4.2★ (13) wp.org #11 3 too low 9 HIPAA Forms 800+ · 4.3★ (9) wp.org #10 ↑2 1 too low 10 WP Fast Total Search – The Power of Indexed Search 900+ · 4.4★ (28) wp.org #21 ↓1 11 too low 11 Customer Email Verification for WooCommerce – OTP Verification, Block Fake Signups 2K+ · 4.2★ (20) wp.org #22 11 too low 12 Login Armor 500+ · 5.0★ (6) wp.org #17 5 too low 13 Teydea Password Reset – Force Password Reset & Expiration 500+ · 4.3★ (3) wp.org #5 8 too high 14 Data Diagrams: Visual Chart Editor for WordPress 10+ · 4.8★ (4) wp.org #14 15 Compromise Scanner for wp2shell 2K+ · 5.0★ (2) wp.org #9 ↓2 6 too high 16 SilverStream Privacy Toolkit for POPIA 10+ · 5.0★ (3) wp.org #15 ↑1 1 too high 17 Passwords Evolved 400+ · 5.0★ (2) wp.org #12 ↓2 5 too high 18 Teydea Login Security – Password Policy, Complexity Rules & Expiration 400+ · 5.0★ (1) wp.org #7 ↑1 11 too high 19 IronPhantom Fraud Defense 20+ · 5.0★ (2) wp.org #16 3 too high 20 Fleet Agent Site Manager – Securely Connects Your Sites to a WPMgr Dashboard 100+ · 5.0★ (2) wp.org #19 1 too high 21 NMI for WooCommerce 70+ · 5.0★ (1) wp.org #13 ↑2 8 too high 22 Breach Radar via verisizintisi.com — · 0.0★ (0) wp.org #24 ↓3 2 too low 23 ReportedIP Hive: Firewall, Brute Force Protection, 2FA and Anti-Spam 100+ · 5.0★ (1) wp.org #20 3 too high 24 Watchdog Security Lite — Powered by Lumiverse Nexus 60+ · 5.0★ (1) wp.org #23 1 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.