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wp.org search vs our merit ranking: “delete yoast seo”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “delete yoast seo”, we agree with wp.org on the top plugin, and our order differs from theirs on 9 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

WP All Import – Import SEO Settings for Yoast SEO shows at wp.org #5 but places #19 on merit, a gap of 14 places. Its 20K+ installs carry it up the search order; its 2.8★ average from 11 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

AI Engine – MCP Server & AI Chatbot for WordPress, with Claude, ChatGPT & Gemini places #9 on merit, 4.9★ from 876 reviews, but shows at wp.org #18. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Yoast SEO – Advanced SEO with real-time guidance and built-in AI 10M+ · 4.8★ (27,820) wp.org #1 2 Rank Math SEO – AI SEO Tools to Dominate SEO Rankings 4M+ · 4.8★ (7,522) wp.org #2 3 All in One SEO – AI SEO Plugin to Boost SEO Rankings & Traffic (Schema, Local SEO, Sitemap & SEO Insights) 2M+ · 4.7★ (5,232) wp.org #3 4 LiteSpeed Cache 7M+ · 4.8★ (2,778) wp.org #4 ↓1 5 GEO Plugin by Squirrly SEO 30K+ · 4.6★ (683) wp.org #6 ↓1 wp.org ranks it 1 place below merit 6 WP Fastest Cache – WordPress Cache Plugin 1M+ · 4.9★ (4,230) wp.org #11 ↑2 wp.org ranks it 5 places below merit 7 Simple SEO 10K+ · 4.7★ (33) wp.org #7 8 ThinkRank SEO – AI SEO Plugin for SEO & Google Search Console 20K+ · 4.9★ (37) wp.org #8 9 AI Engine – MCP Server & AI Chatbot for WordPress, with Claude, ChatGPT & Gemini 90K+ · 4.9★ (876) wp.org #18 wp.org ranks it 9 places below merit 10 Internal Link Juicer: SEO Auto Linker for WordPress 100K+ · 4.7★ (538) wp.org #16 ↓1 wp.org ranks it 6 places below merit 11 SEO Engine – Smart SEO with AI, Schema & Redirection for WordPress 1K+ · 4.9★ (48) wp.org #9 ↓3 wp.org ranks it 2 places above merit 12 CrawlWP SEO – Complete WordPress SEO Plugin with AI, Indexing & Search Performance 30K+ · 4.7★ (62) wp.org #13 ↓2 wp.org ranks it 1 place below merit 13 Bulk Auto Image Alt Text (Alt tag, Alt attribute) optimizer (image SEO) 10K+ · 4.2★ (111) wp.org #14 ↓2 wp.org ranks it 1 place below merit 14 BrikPanel: WooCommerce Dashboard & Analytics, Abandoned Cart Recovery, Order Export, Inventory Management & Bulk Editor 1K+ · 5.0★ (55) wp.org #19 ↓1 wp.org ranks it 5 places below merit 15 SOOZ – AI for SEO – Bulk Generate Focus Keyphrases, Metadata, Alt Text (SEO Autopilot) 2K+ · 4.7★ (15) wp.org #12 ↓2 wp.org ranks it 3 places above merit 16 MainWP Child – Securely Connects to the MainWP Dashboard to Manage Multiple Sites 700K+ · 5.0★ (71) wp.org #23 ↓1 wp.org ranks it 7 places below merit 17 Media Hygiene: Remove or Delete Unused Images and More! 4K+ · 4.2★ (41) wp.org #21 ↓1 wp.org ranks it 4 places below merit 18 Enable Abilities for MCP 5K+ · 5.0★ (18) wp.org #22 ↓1 wp.org ranks it 4 places below merit 19 WP All Import – Import SEO Settings for Yoast SEO 20K+ · 2.8★ (11) wp.org #5 ↓1 wp.org ranks it 14 places above merit 20 Visibility – Lightweight SEO, AEO and GEO for Search and AI 600+ · 5.0★ (6) wp.org #15 ↓1 wp.org ranks it 5 places above merit 21 Royal MCP – Secure AI Connector for Claude, ChatGPT & any LLM via MCP 10K+ · 5.0★ (7) wp.org #20 ↓3 wp.org ranks it 1 place above merit 22 WP All Import – Import SEO Settings for Rank Math SEO 6K+ · 4.5★ (4) wp.org #10 ↓1 wp.org ranks it 12 places above merit 23 RankReady – AI SEO, Schema, llms.txt, AEO and GEO for ChatGPT, Gemini and Perplexity 500+ · 4.8★ (5) wp.org #24 ↓5 wp.org ranks it 1 place below merit 24 WP All Import – Import SEO Settings for All In One SEO 1K+ · 5.0★ (2) wp.org #17 ↓1 wp.org ranks it 7 places above merit

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.