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wp.org search vs our merit ranking: “delivery radius”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “delivery radius”, we and wp.org disagree on the top plugin, and our order differs from theirs on 14 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Deliver via Shipos for WooCommerce shows at wp.org #3 but places #14 on merit, a gap of 11 places. Its 600+ installs carry it up the search order; its 5.0★ average from 3 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Directorist: AI-Powered Business Directory, Listings & Classified Ads places #12 on merit, 4.6★ from 698 reviews, but shows at wp.org #21. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Newsletter – Send awesome emails from WordPress 200K+ · 4.6★ (1,205) wp.org #4 wp.org ranks it 3 places below merit 2 Estimated delivery date per product for WooCommerce 300+ · 4.3★ (83) wp.org #2 3 Germanized for WooCommerce 70K+ · 4.8★ (496) wp.org #5 wp.org ranks it 2 places below merit 4 WP Store Locator 40K+ · 4.8★ (312) wp.org #6 wp.org ranks it 2 places below merit 5 Photo Gallery by Supsystic – Image Gallery, Masonry, Albums & Lightbox 20K+ · 4.6★ (498) wp.org #9 wp.org ranks it 4 places below merit 6 Radius Booking – Appointment Booking Calendar & Scheduling for Services & Events 500+ · 5.0★ (3) wp.org #1 wp.org ranks it 5 places above merit 7 Translate WordPress – Google Language Translator 100K+ · 4.7★ (620) wp.org #11 wp.org ranks it 4 places below merit 8 WCFM Marketplace – Multivendor Marketplace for WooCommerce 10K+ · 4.6★ (449) wp.org #13 wp.org ranks it 5 places below merit 9 Depicter — Popup & Slider Builder 70K+ · 4.6★ (236) wp.org #12 wp.org ranks it 3 places below merit 10 WP Go Maps – Google Map, OpenStreetMap, Leaflet Map 300K+ · 4.8★ (3,056) wp.org #18 wp.org ranks it 8 places below merit 11 Calculate Prices based on Distance For WooCommerce 300+ · 4.8★ (20) wp.org #7 wp.org ranks it 4 places above merit 12 Directorist: AI-Powered Business Directory, Listings & Classified Ads 20K+ · 4.6★ (698) wp.org #21 wp.org ranks it 9 places below merit 13 Shipping Zones by Drawing for WooCommerce 600+ · 4.1★ (24) wp.org #8 wp.org ranks it 5 places above merit 14 Deliver via Shipos for WooCommerce 600+ · 5.0★ (3) wp.org #3 wp.org ranks it 11 places above merit 15 RestroPress – Online Food Ordering System 1K+ · 4.4★ (102) wp.org #17 wp.org ranks it 2 places below merit 16 Subscriptions for WooCommerce with Stripe Recurring Payments 1K+ · 4.8★ (26) wp.org #16 17 AdUnblocker 200+ · 4.8★ (32) wp.org #20 wp.org ranks it 3 places below merit 18 Gutena Tabs 6K+ · 5.0★ (7) wp.org #10 wp.org ranks it 8 places above merit 19 Gutena Forms – Contact Form, Survey Form, Feedback Form, Booking Form, and Custom Form Builder 20K+ · 4.5★ (11) wp.org #14 wp.org ranks it 5 places above merit 20 Forms RB – Contact Form Builder & Custom Forms 100+ · 5.0★ (5) wp.org #19 wp.org ranks it 1 place above merit 21 Advanced Age Verification Popup 700+ · 5.0★ (3) wp.org #15 wp.org ranks it 6 places above merit 22 FoodOrd – Online Food Ordering & Table Reservation System 20+ · 5.0★ (4) wp.org #23 wp.org ranks it 1 place below merit 23 Pargo Smart Logistics Solutions 300+ · 2.8★ (6) wp.org #22 wp.org ranks it 1 place above merit 24 Universally – AI Translation & Multilingual SEO: Translate Your Site into 110+ Languages 30K+ · 5.0★ (1) wp.org #24

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.