Plugin Pulse Beta
← Rankings

wp.org search vs our merit ranking: “dist schema”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “dist schema”, we agree with wp.org on the top plugin, and our order differs from theirs on 9 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Smart Admin Assistant shows at wp.org #5 but places #14 on merit, a gap of 9 places. Its 200+ installs carry it up the search order; its 3.3★ average from 3 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Kadence Security – Password, Two Factor Authentication, and Brute Force Protection places #2 on merit, 4.6★ from 3992 reviews, but shows at wp.org #17. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 WPGraphQL 30K+ · 4.9★ (48) wp.org #1 2 Kadence Security – Password, Two Factor Authentication, and Brute Force Protection 700K+ · 4.6★ (3992) wp.org #17 ↑1 15 too low 3 BeyondSEO – AI SEO to Improve Rankings, Listings & Online Visibility 20K+ · 4.0★ (4) wp.org #2 1 too high 4 Siren Affiliates – Affiliate & Partner Program Manager for WooCommerce 10+ · 5.0★ (8) wp.org #11 ↓4 7 too low 5 carbon.txt, DIST Schema & CSRD Reports for WooCommerce — · 0.0★ (0) wp.org #3 2 too high 6 TrackSure Cloud – Server-Side Tracking, Meta CAPI & GA4 for WooCommerce 70+ · 5.0★ (3) wp.org #8 2 too low 7 EZY.ai – AEO & AI SEO for ChatGPT, Claude & Gemini 100+ · 3.0★ (4) wp.org #4 3 too high 8 Neurogenesis Styler – Block Editor Typography, Spacing & Design Controls 20+ · 5.0★ (3) wp.org #10 2 too low 9 DineKit – Restaurant Menu, Online Ordering, Table Reservations & POS 70+ · 5.0★ (3) wp.org #13 4 too low 10 GetSEOAgent — AI Bulk SEO Chat 90+ · 0.0★ (0) wp.org #6 4 too high 11 Spin Wheel – Interactive spinning wheel that offers coupons 400+ · 0.0★ (0) wp.org #9 ↑2 2 too high 12 PressPrimer Assignment – Homework Submission, Document Viewer & LMS Grading Workflows 70+ · 5.0★ (1) wp.org #7 ↑2 5 too high 13 Website SEO Checker & Site Audit – On-Page SEO, Schema Markup, Sitemap & Redirects — · 0.0★ (0) wp.org #12 1 too high 14 Smart Admin Assistant 200+ · 3.3★ (3) wp.org #5 9 too high 15 Wirt Star Rating — · 0.0★ (0) wp.org #14 ↑1 1 too high 16 Specifico – Product Specifications & Comparison for WooCommerce 10+ · 0.0★ (0) wp.org #16 17 FOBO Data Maker Forms — · 0.0★ (0) wp.org #18 ↓1 1 too low 18 RTEO Connect — · 0.0★ (0) wp.org #20 ↑1 2 too low 19 PriveWellness.nl — · 0.0★ (0) wp.org #21 ↓1 2 too low 20 SEOWrench — · 0.0★ (0) wp.org #22 2 too low 21 Aculect AI Companion 10+ · 0.0★ (0) wp.org #23 2 too low 22 Sportstats Head-to-Head Football Comparison — · 0.0★ (0) wp.org #24 ↓1 2 too low 23 inPIPE by Seresa — · 5.0★ (1) wp.org #19 4 too high 24 Solr Search for WordPress 100+ · 4.0★ (2) wp.org #15 ↓1 9 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.