Plugin Pulse Beta
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wp.org search vs our merit ranking: “dl”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “dl”, we agree with wp.org on the top plugin, and our order differs from theirs on 4 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Link Reactor — URL Shortener, Redirects & Shortcodes shows at wp.org #19 but places #24 on merit, a gap of 5 places. Its — installs carry it up the search order; its 5.0★ average from 1 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 WP-Yomigana 2K+ · 5.0★ (3) wp.org #1 2 Tracking and Consent Manager – WP Full Picture 3K+ · 5.0★ (21) wp.org #4 2 too low 3 Quick Download Button 1K+ · 4.6★ (12) wp.org #5 2 too low 4 Smart DL Redirect 10+ · 5.0★ (1) wp.org #2 ↑1 2 too high 5 DL Shows & Movies — · 0.0★ (0) wp.org #6 1 too low 6 Description List Block 400+ · 2.3★ (3) wp.org #3 ↑1 3 too high 7 PriceList for WooCommerce 100+ · 5.0★ (2) wp.org #10 ↓1 3 too low 8 DL Smart Text Counter — · 0.0★ (0) wp.org #7 1 too high 9 e-SCOTT Smart light for WooCommerce 100+ · 0.0★ (0) wp.org #8 1 too high 10 DL Frequently Bought Together — · 0.0★ (0) wp.org #9 ↑1 1 too high 11 DL Gift Wallet — · 0.0★ (0) wp.org #11 12 Kuroneko Web Collect for Woo 100+ · 0.0★ (0) wp.org #13 ↓1 1 too low 13 DL Inclusive & Exclusive Tax Prices — · 0.0★ (0) wp.org #15 2 too low 14 MatrixMap – Google Maps, OpenStreetMap, Store Locator & World Maps 200+ · 5.0★ (1) wp.org #12 ↑5 2 too high 15 Smart Preload DL — · 0.0★ (0) wp.org #16 1 too low 16 e-SCOTT Smart pro for WooCommerce 20+ · 0.0★ (0) wp.org #17 ↓3 1 too low 17 Kuroneko Daikin Atobarai Service for Woo 10+ · 0.0★ (0) wp.org #18 1 too low 18 Lorem Ipsum by Webline 100+ · 5.0★ (1) wp.org #14 ↓1 4 too high 19 PlusMagi Blocks — · 0.0★ (0) wp.org #20 1 too low 20 SugarCalc — · 0.0★ (0) wp.org #21 1 too low 21 Order Boost — First Order Discounts — · 0.0★ (0) wp.org #22 ↓1 1 too low 22 OrderFlow PDF Documents — · 0.0★ (0) wp.org #23 ↓1 1 too low 23 Digital Lychee Donation Notifications for Stripe — · 0.0★ (0) wp.org #24 ↓1 1 too low 24 Link Reactor — URL Shortener, Redirects & Shortcodes — · 5.0★ (1) wp.org #19 5 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted Bayesian score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.