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wp.org search vs our merit ranking: “dmarc checker”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “dmarc checker”, we agree with wp.org on the top plugin, and our order differs from theirs on 1 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Post SMTP – Complete Email Delivery and SMTP Solution with Email Logs, Alerts, Backup SMTP & Mobile App 300K+ · 4.7★ (528) wp.org #1 2 InboxAuth – Email Security, Setup SPF / DKIM, DMARC & Check Email Authenticity 30+ · 0.0★ (0) wp.org #2 3 InbxGuard – Email Deliverability, SPF, DKIM, DMARC Checker & Email Logs — · 0.0★ (0) wp.org #3 4 DMARCREPORT Domain Auth Checker — · 0.0★ (0) wp.org #5 1 too low 5 Email Health Check & Log for WooCommerce – SPF, DKIM, DMARC & Alerts — · 5.0★ (1) wp.org #4 1 too high 6 Mailwick Site Audit — · 0.0★ (0) wp.org #6 7 Technical Site Auditor 20+ · 0.0★ (0) wp.org #7 8 Owldraft Newsletter – Email New Posts to Subscribers 10+ · 0.0★ (0) wp.org #8 9 DadsFam SMTP 20+ · 0.0★ (0) wp.org #9 10 Mailing Manager – PN 10+ · 0.0★ (0) wp.org #12 2 too low 11 Neurax Site Health Analyzer 20+ · 5.0★ (1) wp.org #10 1 too high 12 Spamify – Elastic Spam Shield — · 0.0★ (0) wp.org #13 1 too low 13 Mailyard — · 0.0★ (0) wp.org #14 1 too low 14 VulnCue 10+ · 5.0★ (1) wp.org #11 3 too high 15 TrustBeacon Email Delivery Auditor — · 0.0★ (0) wp.org #15 16 Holographic SMTP Helper — · 0.0★ (0) wp.org #16 17 Checknaut — · 0.0★ (0) wp.org #17 18 PressVitals Site Auditor — · 0.0★ (0) wp.org #18 19 Email Marketing & Abandoned Cart for WooCommerce – PostBeagle — · 0.0★ (0) wp.org #19 20 Lenca Booking — · 0.0★ (0) wp.org #20 21 GeniousSonu Site Checkup — · 0.0★ (0) wp.org #21

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.