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wp.org search vs our merit ranking: “drag to share”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “drag to share”, we agree with wp.org on the top plugin, and our order differs from theirs on 13 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Easy Share Solution For WordPress shows at wp.org #9 but places #23 on merit, a gap of 14 places. Its 900+ installs carry it up the search order; its 5.0★ average from 1 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Admin and Site Enhancements (ASE) places #11 on merit, 5.0★ from 423 reviews, but shows at wp.org #18. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Simple Share Buttons Adder 40K+ · 4.3★ (627) wp.org #1 ↑1 2 Elementor Website Builder – more than just a page builder 10M+ · 4.5★ (7,322) wp.org #2 ↓1 3 Forminator Forms – Contact Form, Payment Form & Custom Form Builder 600K+ · 4.8★ (2,146) wp.org #3 4 WPForms – AI Form Builder for WordPress – Contact Forms, Payment Forms, Survey Form, Quiz & More 5M+ · 4.8★ (14,389) wp.org #6 wp.org ranks it 2 places below merit 5 WP Table Builder – Drag & Drop Table Builder 50K+ · 4.8★ (681) wp.org #8 wp.org ranks it 3 places below merit 6 Genesis Simple Share 10K+ · 4.4★ (33) wp.org #4 wp.org ranks it 2 places above merit 7 Simple Social Media Share Buttons – Social Sharing for Everyone 20K+ · 4.8★ (194) wp.org #12 ↑3 wp.org ranks it 5 places below merit 8 ElementsKit Elementor Addons – Advanced Widgets & Templates Addons for Elementor 1M+ · 4.9★ (2,052) wp.org #14 ↑6 wp.org ranks it 6 places below merit 9 WPZOOM Connect: Social Icons Widget & Block, Share Buttons & Click to Chat 90K+ · 4.9★ (144) wp.org #13 ↑4 wp.org ranks it 4 places below merit 10 Social Share for WooCommerce 3K+ · 5.0★ (12) wp.org #5 wp.org ranks it 5 places above merit 11 Admin and Site Enhancements (ASE) 200K+ · 5.0★ (423) wp.org #18 wp.org ranks it 7 places below merit 12 Buttonizer – Social Media Share Buttons, Social Icons, & Social Feeds 40K+ · 4.8★ (396) wp.org #19 wp.org ranks it 7 places below merit 13 Share Buttons & AI-powered Summaries 1K+ · 5.0★ (16) wp.org #7 wp.org ranks it 6 places above merit 14 SchedulePress – Auto Post & Publish, Auto Social Share, Schedule Posts with Editorial Calendar & Missed Schedule Post Publisher 10K+ · 4.6★ (202) wp.org #17 ↑1 wp.org ranks it 3 places below merit 15 Kali Forms — Contact Form & Drag-and-Drop Builder 10K+ · 4.8★ (89) wp.org #15 ↑1 16 Page Builder: Pagelayer – Drag and Drop website builder 400K+ · 3.9★ (104) wp.org #10 ↑1 wp.org ranks it 6 places above merit 17 Essential Addons for Elementor – Popular Elementor Templates & Widgets 1M+ · 4.9★ (4,133) wp.org #23 ↑1 wp.org ranks it 6 places below merit 18 Contact Form by Supsystic – Drag & Drop Form Builder with Templates & Form Statistics 6K+ · 4.7★ (92) wp.org #20 ↑1 wp.org ranks it 2 places below merit 19 Code Snippets 1M+ · 4.7★ (510) wp.org #24 ↓11 wp.org ranks it 5 places below merit 20 Social Share Button 1K+ · 4.1★ (17) wp.org #11 ↑1 wp.org ranks it 9 places above merit 21 Wbcom Designs – BuddyPress Activity Social Share 400+ · 4.2★ (19) wp.org #16 wp.org ranks it 5 places above merit 22 Superb Social Media Share Buttons and Follow Buttons 6K+ · 4.4★ (11) wp.org #21 ↑1 wp.org ranks it 1 place above merit 23 Easy Share Solution For WordPress 900+ · 5.0★ (1) wp.org #9 ↑1 wp.org ranks it 14 places above merit 24 Hash Form – Drag & Drop Form Builder 3K+ · 5.0★ (2) wp.org #22 wp.org ranks it 2 places above merit

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.