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wp.org search vs our merit ranking: “ecom”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “ecom”, we and wp.org disagree on the top plugin, and our order differs from theirs on 10 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

ATOL ECOM Payment Plugin for WooCommerce shows at wp.org #12 but places #24 on merit, a gap of 12 places. Its 10+ installs carry it up the search order; its 1.0★ average from 1 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

AfterShip Tracking – All-In-One WooCommerce Order Tracking (Free plan available) places #2 on merit, 4.8★ from 633 reviews, but shows at wp.org #8. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Advanced Shipment Tracking for WooCommerce 70K+ · 4.5★ (355) wp.org #2 1 too low 2 AfterShip Tracking – All-In-One WooCommerce Order Tracking (Free plan available) 7K+ · 4.8★ (633) wp.org #8 6 too low 3 MWB HubSpot for WooCommerce – CRM, Abandoned Cart, Email Marketing, Marketing Automation & Analytics 6K+ · 3.8★ (55) wp.org #6 3 too low 4 Alma – Pay in installments or later for WooCommerce 1K+ · 3.7★ (6) wp.org #3 1 too high 5 DHL eCom Sweden 70+ · 5.0★ (1) wp.org #1 4 too high 6 morkva UA Shipping – Nova Poshta, Ukrposhta, Rozetka, Nova Global 1K+ · 4.9★ (29) wp.org #21 15 too low 7 Scotiabank Payment Gateway for WooCommerce 10+ · 5.0★ (4) wp.org #7 8 CustomCat Helper 100+ · 5.0★ (2) wp.org #4 4 too high 9 Pay with Vipps and MobilePay for WooCommerce 5K+ · 4.8★ (13) wp.org #22 13 too low 10 PDF Invoices Italian Add-on for WooCommerce 4K+ · 4.6★ (16) wp.org #20 10 too low 11 TrackFree – All-In-One WooCommerce Order Tracking 100+ · 3.6★ (5) wp.org #11 ↓1 12 ILS – Indian Logistics Services 100+ · 5.0★ (1) wp.org #5 7 too high 13 Envio Ecom 10+ · 0.0★ (0) wp.org #9 ↑3 4 too high 14 Payments via Teya Payments for Woocommerce 600+ · 0.0★ (0) wp.org #10 ↓1 4 too high 15 EcomNestWeb Product Designer for WooCommerce — · 0.0★ (0) wp.org #14 1 too high 16 CatCode Shipping with Ukrposhta for WooCommerce — · 0.0★ (0) wp.org #15 1 too high 17 R Raif payment 10+ · 0.0★ (0) wp.org #16 1 too high 18 Email Health Check & Log for WooCommerce – SPF, DKIM, DMARC & Alerts — · 5.0★ (1) wp.org #13 5 too high 19 CodeBuddys Delivery Availability Checker — · 0.0★ (0) wp.org #17 2 too high 20 V Vexplug Quick Shipping Note — · 0.0★ (0) wp.org #18 2 too high 21 COD Scale Bridge — · 0.0★ (0) wp.org #19 2 too high 22 Payment Gateway for maib for WooCommerce 100+ · 5.0★ (1) wp.org #24 ↓3 2 too low 23 TrackingMore Order Tracking for WooCommerce (Free plan available) 600+ · 4.0★ (2) wp.org #23 24 ATOL ECOM Payment Plugin for WooCommerce 10+ · 1.0★ (1) wp.org #12 ↓1 12 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted Bayesian score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.