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MWB HubSpot for WooCommerce – CRM, Abandoned Cart, Email Marketing, Marketing Automation & Analytics

by MakeWebBetter · eCommerce

Also makes 3 other plugins · 6.1K+ installs across the portfolio →

Integrate WooCommerce with HubSpot’s free CRM, abandoned cart tracking, email marketing, marketing automation, analytics & more.

How scoring works →
80 Health · B
Maintenance 94/100
Rating quality 70/100
Support 70/100

80 health vs 68 average across 5,563 eCommerce plugins

Directory ranking optimization

How it's scored →

How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.

81 / 100

Well optimized

Biggest win: Support resolution

Update recency 100/100
WP compatibility 100/100
Rating quality 79/100
Listing tuning 100/100
Support resolution 0/100

To rank higher: Mark more forum threads resolved — the resolved ratio feeds the ranking.

Get the full rank-higher report →

Daily downloads

Since 2022-10-05 · 1,425 days · wp.org + Plugin Pulse archive

+65% vs prior 30d
65Downloads · Aug 26

30-day downloads

Rolling 30-day volume · peaks are release surges

2.1K

now · peak 16.4K

2.1K30d downloads · Aug 26

Directory rank vs rivals

wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you

MWB HubSpot for WooC · #2760 you Brevo for WooCommerc · #1048 Email Marketing for · #827 ActiveCampaign · #856

Rating trend

Star average over time · dips mark rough releases

3.8Stars · Aug 26

Update activity

How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.

346per 1k installs · Aug 26

Release cadence

Actively maintained
from wp.org release tags

How often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.

5

releases in the last 12 months

5mo ago

latest release · v1.6.7

51

tagged releases on record

Recent releases

1.6.7 · 5mo ago1.6.6 · 6mo ago1.6.5 · 7mo ago1.6.4 · 9mo ago1.6.3 · 10mo ago1.6.2 · 1.2y ago1.6.1 · 1.5y ago1.6.0 · 1.6y ago1.5.9 · 1.7y ago1.5.8 · 1.8y ago1.5.7 · 2.0y ago1.5.6 · 2.2y ago1.5.5 · 2.4y ago1.5.4 · 2.4y ago

What its installed base runs

via wordpress.org

Share of active installs on each version of this plugin · 85% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.

v1.6 85%
v1.5 9.3%
Older / other versions 6%

Estimated active installs

The public count shows “6K+”. Our estimate pins where the real number sits.

tracked estimate
6K–7K ≈6.6K

Refined from the date this plugin crossed into its current band.

Install history · since 2020-06-12 · 1,436 observations

6KInstalls · Aug 26

Estimated value

What this plugin might earn a year, and what it might sell for. Modeled from public signals; we don't see anyone's books.

Est. annual revenue

N/A

Est. acquisition value

N/A

No paid tier is visible, so we don't put a figure on revenue or sale value: that would be guessing. The install base is a real asset to an acquirer, just not one public data lets us price. A small install base leaves thin data to model from.

Details

Version
1.6.7
Last updated
5mo ago
Added
2020-04-29 · 6 yrs old
Requires WP
4.4.0
Tested up to
6.9.7
Requires PHP
5.1

Recent reviews

All reviews on wp.org ↗
  1. Jaakko Lehtonen
    3mo ago

    The introduction of a paid add-on for HPOS compatibility is particularly disappointing. Since HPOS is now a core WooCommerce feature, charging extra for support of such a fundamental component raises serious concerns about the plugin’s overall WooCommerce compatibility. I also question whether this approach aligns with WordPress.org plugin guidelines.I noticed that several users raised similar concerns in the plugin’s WordPress.org support forum. However, those discussions appear to have been removed and the topic closed, leaving little room for open feedback. Because of that, I felt it was important to share my experience here so that other users can make an informed decision.

    Read on wp.org ↗
  2. artur87
    6mo ago

    Out of the box does not work. requires payment which is not mentioned in description. We noticed you’re using WooCommerce HPOS. To ensure compatibility with the HubSpot WooCommerce plugin, please install the HPOS Addon. This topic was modified 5 months ago by artur87.

    Read on wp.org ↗
  3. sharawi
    1.1y ago

    Great support very responsive!

    Read on wp.org ↗
  4. french2webdesign
    1.2y ago

    I installed this plugin. It could synch some contacts and some orders, and then it was just stuck. Some things were synched, others not. Turns out I just had to let the process run for a day or two, as my cron was slow. Eventually all purchases were synching. I highly recommend this plugin! This topic was modified 1 year, 1 month ago by french2webdesign.

    Read on wp.org ↗
  5. talenalexander
    1.7y ago

    I don’t understand how you can even have this plugin. During the install of this FREE plugin, it said I have to install a PAID plugin. WTH! Then WooCommerce told me that because this does not support HPOS I should disable it. Uninstalled and won’t be coming back.

    Read on wp.org ↗
  6. natethenomad
    1.8y ago

    Had an issue with our abandoned carts not transferring to hubspot, emailed support and the next day they had an update out for the plugin that fixed the issue. This plugin has worked flawlessly for me since day one. I saw a lot of negative reviews concerning HPOS but that seems to have little effect on our store, we do big ticket, low volume.If you are in a similar boat, this plugin does everything it says it does.

    Read on wp.org ↗
  7. Alexander
    1.9y ago

    Strong arming people into paying for core features is not an ethical business model i.e. a monthly subscription for HPOS compatibility which is a requirement in order for the website to function in to the future. This topic was modified 1 year, 9 months ago by Alexander.

    Read on wp.org ↗
  8. guronus
    2.3y ago

    It was nice till april 2024 But now is terrible. It looses the information during the synchronisation, Lots of errors and scheduled events that just fail. This makes a problem. Looking for alternative synchroniser

    Read on wp.org ↗

Latest updates

via wp.org changelog

Recent releases and news for this plugin

  1. Version 1.6.7 Fix – Hubspot App Scopes Changes. 1.6.7
  2. Version 1.6.6 Fix – Bug Fixes. 1.6.6
  3. Version 1.6.5 Fix – Migrated CRM API from v1 to v3. 1.6.5
  4. Version 1.6.4 Fix – Minor Fixes. 1.6.4
  5. Version 1.6.3 Fix – Fix select2 JS. 1.6.3
  6. Version 1.6.2 Fix – Check scheduler status. 1.6.2

Known vulnerabilities

via Wordfence Intelligence

2 disclosed vulnerabilities on record for this plugin, 1 still affects the current version.

  1. 2026-08-18 CVE-2026-73396 Missing Authorization Affects <= 1.6.7 No patch available
  2. 2025-01-30 CVE-2024-10591 Missing Authorization Affects <= 1.5.9 Patched in 1.6.0

Vulnerability records provided by Wordfence Intelligence. Copyright 2012-2026 Defiant Inc. License and terms.

CVE records: Copyright 1999-2026 The MITRE Corporation. CVE terms of use.

Behavioral tests

via WP Hive

Automated install-time checks, tested on PHP 8.1.12 · WP 7.0.1

Low memory footprint
Low page-speed impact
Runs on latest PHP + WP
No PHP errors
No JS errors
Activates cleanly
No resource errors
No external HTTP errors
Optimized database use
Frequently updated

Languages

via translate.wordpress.org

Translated into 23 languages, 1 at 90% or more

Korean 96%
Spanish (Chile) 88%
Greek 87%
Dutch (Belgium) 86%
Czech 85%
Dutch 80%
Hindi 80%
Russian 80%
Spanish (Colombia) 79%
Spanish (Ecuador) 79%
Spanish (Mexico) 79%
Spanish (Spain) 79%
Spanish (Venezuela) 79%
Dutch (Formal) 78%
Portuguese (Brazil) 78%
Spanish (Peru) 74%
Italian 73%
French (France) 67%
Japanese 64%
Swedish 36%
German 10%
German (Formal) 7%
Portuguese (Portugal) 6%

Growth timeline

Install-tier crossings we have observed, and how long each tier took to outgrow

  1. 2026-08-07 7K+ → 6K+ down after 330 days in tier
  2. 2025-09-11 8K+ → 7K+ down after 1 days in tier
  3. 2025-09-10 7K+ → 8K+ up after 5 days in tier
  4. 2025-09-05 8K+ → 7K+ down after 3 days in tier
  5. 2025-09-02 7K+ → 8K+ up after 1 days in tier
  6. 2025-09-01 8K+ → 7K+ down after 265 days in tier
  7. 2024-12-10 9K+ → 8K+ down after 80 days in tier
  8. 2024-09-21 10K+ → 9K+ down after 2 days in tier

Competes with

The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).

Compare head to head →

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MWB HubSpot for WooCommerce – CRM, Abandoned Cart, Email Marketing, Marketing Automation & Analytics: 6K+ active installs, 3.8★ (55 reviews). Plugin Pulse (WP Mayor), as of 2026-08-29. https://plugins.wpmayor.com/plugin/makewebbetter-hubspot-for-woocommerce