MWB HubSpot for WooCommerce – CRM, Abandoned Cart, Email Marketing, Marketing Automation & Analytics
by MakeWebBetter · eCommerce
Also makes 3 other plugins · 6.1K+ installs across the portfolio →
Integrate WooCommerce with HubSpot’s free CRM, abandoned cart tracking, email marketing, marketing automation, analytics & more.
80 health vs 68 average across 5,563 eCommerce plugins
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Well optimized
Biggest win: Support resolution
To rank higher: Mark more forum threads resolved — the resolved ratio feeds the ranking.
Get the full rank-higher report →Daily downloads
Since 2022-10-05 · 1,425 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peaks are release surges
2.1K
now · peak 16.4K
Directory rank vs rivals
wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you
Rating trend
Star average over time · dips mark rough releases
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
Actively maintainedHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
5
releases in the last 12 months
5mo ago
latest release · v1.6.7
51
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin · 85% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “6K+”. Our estimate pins where the real number sits.
Refined from the date this plugin crossed into its current band.
Install history · since 2020-06-12 · 1,436 observations
Estimated value
What this plugin might earn a year, and what it might sell for. Modeled from public signals; we don't see anyone's books.
Est. annual revenue
Est. acquisition value
No paid tier is visible, so we don't put a figure on revenue or sale value: that would be guessing. The install base is a real asset to an acquirer, just not one public data lets us price. A small install base leaves thin data to model from.
Details
Recent reviews
All reviews on wp.org ↗- ★★★★★ Jaakko Lehtonen3mo ago
The introduction of a paid add-on for HPOS compatibility is particularly disappointing. Since HPOS is now a core WooCommerce feature, charging extra for support of such a fundamental component raises serious concerns about the plugin’s overall WooCommerce compatibility. I also question whether this approach aligns with WordPress.org plugin guidelines.I noticed that several users raised similar concerns in the plugin’s WordPress.org support forum. However, those discussions appear to have been removed and the topic closed, leaving little room for open feedback. Because of that, I felt it was important to share my experience here so that other users can make an informed decision.
Read on wp.org ↗ - ★★★★★ artur876mo ago
Out of the box does not work. requires payment which is not mentioned in description. We noticed you’re using WooCommerce HPOS. To ensure compatibility with the HubSpot WooCommerce plugin, please install the HPOS Addon. This topic was modified 5 months ago by artur87.
Read on wp.org ↗ - ★★★★★ sharawi1.1y ago
Great support very responsive!
Read on wp.org ↗ - ★★★★★ french2webdesign1.2y ago
I installed this plugin. It could synch some contacts and some orders, and then it was just stuck. Some things were synched, others not. Turns out I just had to let the process run for a day or two, as my cron was slow. Eventually all purchases were synching. I highly recommend this plugin! This topic was modified 1 year, 1 month ago by french2webdesign.
Read on wp.org ↗ - ★★★★★ talenalexander1.7y ago
I don’t understand how you can even have this plugin. During the install of this FREE plugin, it said I have to install a PAID plugin. WTH! Then WooCommerce told me that because this does not support HPOS I should disable it. Uninstalled and won’t be coming back.
Read on wp.org ↗ - ★★★★★ natethenomad1.8y ago
Had an issue with our abandoned carts not transferring to hubspot, emailed support and the next day they had an update out for the plugin that fixed the issue. This plugin has worked flawlessly for me since day one. I saw a lot of negative reviews concerning HPOS but that seems to have little effect on our store, we do big ticket, low volume.If you are in a similar boat, this plugin does everything it says it does.
Read on wp.org ↗ - ★★★★★ Alexander1.9y ago
Strong arming people into paying for core features is not an ethical business model i.e. a monthly subscription for HPOS compatibility which is a requirement in order for the website to function in to the future. This topic was modified 1 year, 9 months ago by Alexander.
Read on wp.org ↗ - ★★★★★ guronus2.3y ago
It was nice till april 2024 But now is terrible. It looses the information during the synchronisation, Lots of errors and scheduled events that just fail. This makes a problem. Looking for alternative synchroniser
Read on wp.org ↗
Latest updates
via wp.org changelogRecent releases and news for this plugin
Known vulnerabilities
via Wordfence Intelligence2 disclosed vulnerabilities on record for this plugin, 1 still affects the current version.
Vulnerability records provided by Wordfence Intelligence. Copyright 2012-2026 Defiant Inc. License and terms.
CVE records: Copyright 1999-2026 The MITRE Corporation. CVE terms of use.
Behavioral tests
via WP HiveAutomated install-time checks, tested on PHP 8.1.12 · WP 7.0.1
Languages
via translate.wordpress.orgTranslated into 23 languages, 1 at 90% or more
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2026-08-07 7K+ → 6K+ down after 330 days in tier
- 2025-09-11 8K+ → 7K+ down after 1 days in tier
- 2025-09-10 7K+ → 8K+ up after 5 days in tier
- 2025-09-05 8K+ → 7K+ down after 3 days in tier
- 2025-09-02 7K+ → 8K+ up after 1 days in tier
- 2025-09-01 8K+ → 7K+ down after 265 days in tier
- 2024-12-10 9K+ → 8K+ down after 80 days in tier
- 2024-09-21 10K+ → 9K+ down after 2 days in tier
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
Brevo for WooCommerce 30K+ installs · 3.5★ · 3 shared tags B -
Email Marketing for WooCommerce by Omnisend 40K+ installs · 4.8★ · 2 shared tags A -
ActiveCampaign – The autonomous marketing platform 40K+ installs · 4.3★ · 2 shared tags B -
Booster for WooCommerce – PDF Invoices, Abandoned Cart, Variation Swatches & 100+ Tools 30K+ installs · 4.6★ · 2 shared tags B -
MailerLite – WooCommerce integration 30K+ installs · 3.0★ · 2 shared tags B -
FunnelKit Automations – Email Marketing Automation and CRM for WordPress & WooCommerce 20K+ installs · 4.9★ · 2 shared tags A
Embed this report card
Drop a live Pulse card for MWB HubSpot for WooCommerce – CRM, Abandoned Cart, Email Marketing, Marketing Automation & Analytics into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/makewebbetter-hubspot-for-woocommerce" width="480" height="300" style="border:0" loading="lazy" title="MWB HubSpot for WooCommerce – CRM, Abandoned Cart, Email Marketing, Marketing Automation & Analytics — Plugin Pulse"></iframe> MWB HubSpot for WooCommerce – CRM, Abandoned Cart, Email Marketing, Marketing Automation & Analytics: 6K+ active installs, 3.8★ (55 reviews). Plugin Pulse (WP Mayor), as of 2026-08-29. https://plugins.wpmayor.com/plugin/makewebbetter-hubspot-for-woocommerce