MWB HubSpot for WooCommerce – CRM, Abandoned Cart, Email Marketing, Marketing Automation & Analytics
by MakeWebBetter · eCommerce
Also makes 4 other plugins · 6.1K+ installs across the portfolio →
Integrate WooCommerce with HubSpot’s free CRM, abandoned cart tracking, email marketing, marketing automation, analytics & more.
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Health
B 82/100
no flags
Active installs
6K+
≈6.8K estimated
Momentum
-21%
downloads vs prior 30d
Biggest opportunity: Swap “email marketing”, “woocommerce” and “marketing automation” for “woocommerce crm”, “abandoned” and “abandoned carts”. “email marketing” isn't earning its slot: you're not in the first 24 results for its own search. “woocommerce crm” sits at #4 untagged, close enough for a declared tag to move it up. “woocommerce” isn't earning its slot: you're not in the first 24 results for its own search. “abandoned” sits at #13 untagged, close enough for a declared tag to move it up. “marketing automation” isn't earning its slot: it only gets you to #20. “abandoned carts” sits at #15 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
82 health vs 71 average across 9,744 eCommerce plugins
Install conversion
How it's measured →1.5%
of downloads still active
At least 6K of 411.5K lifetime downloads are still running, in line with its category: the median eCommerce plugin keeps 1.4%, across 5,140 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other eCommerce plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
This plugin shipped 6 releases in the last 12 months, and every existing install that updated counted as another download. wp.org publishes no split between first installs and updates, so we show the raw rate rather than guess at one.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Well optimized
Most to gain: Support resolution
Updated 58 days ago
Tested up to WordPress 7.1.0, the current branch or newer
3.8★ over 55 reviews, smoothed to 3.94★
5 of 5 tags set · short description in place
0 of 1 support threads resolved in the last 2 months
To rank higher: Mark more forum threads resolved — the resolved ratio feeds the ranking.
Get the full rank-higher report →Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
42
Momentum
Mixed: one swing, the rest drifting
+0.1
Velocity
places per keyword, 28d
27%
Breadth
of keywords climbing, 28d
+0.0
Acceleration
recent half vs earlier
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| woocommerce crm | #4 | #5 | 0 |
| hubspot your tag | #5 | #7 | up 1 |
| hubspot woocommerce integration | #3 | #7 | 0 |
| hubspot and woocommerce | #3 | #4 | 0 |
| hubspot crm woocommerce | #3 | #4 | 0 |
| hubspot woocommerce plugin | #4 | #7 | 0 |
| hubspot crm | #4 | #6 | 0 |
| abandoned cart your tag | #12 | #15 | down 2 |
| abandoned | #13 | #15 | 0 |
| hubspot and woocommerce integration | #5 | #9 | 0 |
| marketing automation your tag | #20 | #17 | 0 |
| hubspot to wordpress | #8 | #10 | 0 |
| abandoned carts | #15 | #17 | down 2 |
| re marketing | #11 | #14 | 0 |
| woocommerce abandoned cart | #18 | #20 | up 2 |
| recover abandoned cart | #19 | #16 | up 1 |
| free woocommerce crm | #12 | #15 | 0 |
| market | #23 | #22 | up 1 |
| abandoned cart emails | #13 | #17 | 0 |
| best crm | #14 | #20 | up 2 |
| email marketing your tag | Not in the top 24 | ||
| woocommerce your tag | Not in the top 24 | ||
84 searches this plugin appeared in over the last 90 days, 20 listed. 50 left out as unrelated or noise (years, numbers, stray words). 2 of its tags aren't in the top 24 for their own search.
What to do about it
- Swap “email marketing”, “woocommerce” and “marketing automation” for “woocommerce crm”, “abandoned” and “abandoned carts”. “email marketing” isn't earning its slot: you're not in the first 24 results for its own search. “woocommerce crm” sits at #4 untagged, close enough for a declared tag to move it up. “woocommerce” isn't earning its slot: you're not in the first 24 results for its own search. “abandoned” sits at #13 untagged, close enough for a declared tag to move it up. “marketing automation” isn't earning its slot: it only gets you to #20. “abandoned carts” sits at #15 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
- One page off on “abandoned cart”. #12 puts you just past the first ten results, where almost all the clicks stop. The gap to close is small.
Daily downloads
Since 5 Oct 2022 · 1,488 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 16.4K · peaks are release surges
Directory rank vs rivals
wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you
Rating trend
Star average over time · dips mark rough releases
Health trend
Composite health score, snapshotted daily
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
Actively maintainedHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
6
releases in the last 12 months
2mo ago
latest release · v1.6.8 · 3 Sep 2026
52
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin · 85% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “6K+”. Our estimate pins where the real number sits.
Crossed into this band 3 months ago and a band this size takes about a year or more to cross, so the real count is still just under 7K.
Install history since 12 Jun 2020
Recent reviews
All reviews on wp.org ↗- ★★★★★ Jaakko Lehtonen5mo ago
The introduction of a paid add-on for HPOS compatibility is particularly disappointing. Since HPOS is now a core WooCommerce feature, charging extra for support of such a fundamental component raises serious concerns about the plugin’s overall WooCommerce compatibility. I also question whether this approach aligns with WordPress.org plugin guidelines.I noticed that several users raised similar concerns in the plugin’s WordPress.org support forum. However, those discussions appear to have been removed and the topic closed, leaving little room for open feedback. Because of that, I felt it was important to share my experience here so that other users can make an informed decision.
Read on wp.org ↗ - ★★★★★ artur879mo ago
Out of the box does not work. requires payment which is not mentioned in description. We noticed you’re using WooCommerce HPOS. To ensure compatibility with the HubSpot WooCommerce plugin, please install the HPOS Addon. This topic was modified 5 months ago by artur87.
Read on wp.org ↗ - ★★★★★ sharawi1.3y ago
Great support very responsive!
Read on wp.org ↗ - ★★★★★ french2webdesign1.4y ago
I installed this plugin. It could synch some contacts and some orders, and then it was just stuck. Some things were synched, others not. Turns out I just had to let the process run for a day or two, as my cron was slow. Eventually all purchases were synching. I highly recommend this plugin! This topic was modified 1 year, 1 month ago by french2webdesign.
Read on wp.org ↗ - ★★★★★ talenalexander1.9y ago
I don’t understand how you can even have this plugin. During the install of this FREE plugin, it said I have to install a PAID plugin. WTH! Then WooCommerce told me that because this does not support HPOS I should disable it. Uninstalled and won’t be coming back.
Read on wp.org ↗ - ★★★★★ natethenomad2.0y ago
Had an issue with our abandoned carts not transferring to hubspot, emailed support and the next day they had an update out for the plugin that fixed the issue. This plugin has worked flawlessly for me since day one. I saw a lot of negative reviews concerning HPOS but that seems to have little effect on our store, we do big ticket, low volume.If you are in a similar boat, this plugin does everything it says it does.
Read on wp.org ↗ - ★★★★★ Alexander2.0y ago
Strong arming people into paying for core features is not an ethical business model i.e. a monthly subscription for HPOS compatibility which is a requirement in order for the website to function in to the future. This topic was modified 1 year, 9 months ago by Alexander.
Read on wp.org ↗ - ★★★★★ guronus2.5y ago
It was nice till april 2024 But now is terrible. It looses the information during the synchronisation, Lots of errors and scheduled events that just fail. This makes a problem. Looking for alternative synchroniser
Read on wp.org ↗
Latest updates
via wp.org changelogRecent releases and news for this plugin
Security history
via Wordfence IntelligenceAll 2 disclosed vulnerabilities are patched in the current version (1.6.8). Sites still on an older version should update.
Vulnerability records provided by Wordfence Intelligence. Copyright 2012-2026 Defiant Inc. License and terms.
CVE records: Copyright 1999-2026 The MITRE Corporation. CVE terms of use.
Behavioral tests
via WP HiveAutomated install-time checks, tested on PHP 8.1.12 · WP 7.0.1
Languages
via translate.wordpress.orgTranslated into 25 languages, 1 at 90% or more
Plus 1 more locale with partial translations.
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
Not measured yet for this plugin’s topics. Its tracked searches are not among the measured topics. See the topics measured so far.
Readme readiness
7 of 8 pass · checked 26 Oct 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ✓ Says what it does "Integrate WooCommerce with HubSpot’s free CRM, abandoned cart tracking, email marketing, marketing automati..."
- ✓ Has a FAQ 8 questions in the FAQ.
- ✓ FAQ asks real questions 8 of 8 read like questions a user would type.
- ! Names who it is for One audience phrase ("if you need"); say who the plugin is for and what they use it for.
- ✓ Names what it works with Mentions WooCommerce, HubSpot, Instagram, Facebook and 1 more.
- ✓ Headings and lists 13 headings and 2 lists.
- ✓ Enough to quote 6,105 characters of description.
- ✓ Tags match the text All 5 tags appear in the text.
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2026-08-07 7K+ → 6K+ down after 330 days in tier
- 2025-09-11 8K+ → 7K+ down after 1 days in tier
- 2025-09-10 7K+ → 8K+ up after 5 days in tier
- 2025-09-05 8K+ → 7K+ down after 3 days in tier
- 2025-09-02 7K+ → 8K+ up after 1 days in tier
- 2025-09-01 8K+ → 7K+ down after 265 days in tier
- 2024-12-10 9K+ → 8K+ down after 80 days in tier
- 2024-09-21 10K+ → 9K+ down after 2 days in tier
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
Brevo for WooCommerce 30K+ installs · 3.5★ · 3 shared tags B -
Email Marketing for WooCommerce by Omnisend 40K+ installs · 4.8★ · 2 shared tags A -
ActiveCampaign – The autonomous marketing platform 40K+ installs · 4.3★ · 2 shared tags B -
Booster for WooCommerce – PDF Invoices, Abandoned Cart, Variation Swatches & 100+ Tools 30K+ installs · 4.6★ · 2 shared tags A -
MailerLite – WooCommerce integration 30K+ installs · 3.0★ · 2 shared tags B -
FunnelKit Automations – Email Marketing Automation and CRM for WordPress & WooCommerce 20K+ installs · 4.9★ · 2 shared tags A
Embed this report card
Drop a live Pulse card for MWB HubSpot for WooCommerce – CRM, Abandoned Cart, Email Marketing, Marketing Automation & Analytics into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/makewebbetter-hubspot-for-woocommerce" width="480" height="300" style="border:0" loading="lazy" title="MWB HubSpot for WooCommerce – CRM, Abandoned Cart, Email Marketing, Marketing Automation & Analytics — Plugin Pulse"></iframe> MWB HubSpot for WooCommerce – CRM, Abandoned Cart, Email Marketing, Marketing Automation & Analytics: 6K+ active installs, 3.8★ (55 reviews). Plugin Pulse (WP Mayor), as of 2026-10-31. https://plugins.wpmayor.com/plugin/makewebbetter-hubspot-for-woocommerce
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