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wp.org search vs our merit ranking: “elementor post layout”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “elementor post layout”, we agree with wp.org on the top plugin, and our order differs from theirs on 6 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Jeg Kit for Elementor – Powerful Addons for Elementor, Widgets & Templates for WordPress shows at wp.org #10 but places #18 on merit, a gap of 8 places. Its 300K+ installs carry it up the search order; its 3.8★ average from 79 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Post Views Counter places #12 on merit, 4.9★ from 1238 reviews, but shows at wp.org #18. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Elementor Website Builder – more than just a page builder 10M+ · 4.5★ (7322) wp.org #1 2 Essential Addons for Elementor – Popular Elementor Templates & Widgets 1M+ · 4.9★ (4132) wp.org #2 3 Premium Addons for Elementor – AI-Ready Elementor Addons, Widgets & Templates 600K+ · 4.9★ (1680) wp.org #3 4 ElementsKit Elementor Addons – Advanced Widgets & Templates Addons for Elementor 1M+ · 4.9★ (2052) wp.org #4 ↑1 5 Royal Addons for Elementor – Addons and Templates Kit for Elementor 600K+ · 4.8★ (612) wp.org #5 ↓1 6 Ultimate Addons for Elementor – Widgets, Templates, WooCommerce & Header Footer Builder 2M+ · 4.9★ (2528) wp.org #6 7 Unlimited Elements for Elementor 300K+ · 4.8★ (525) wp.org #8 1 too low 8 Simple Custom Post Order 300K+ · 4.8★ (588) wp.org #9 ↑6 1 too low 9 Ultimate Post Kit – Elementor Post Grid, Post Carousel, Post Slider & Blog Layout Widgets 30K+ · 4.8★ (58) wp.org #7 2 too high 10 The Post Grid – Shortcode, Gutenberg Blocks and Elementor Addon for Post Grid 100K+ · 4.8★ (265) wp.org #11 1 too low 11 HappyAddons for Elementor – 160 Elementor Widgets, GSAP Animations & Templates 400K+ · 4.8★ (489) wp.org #12 ↓3 1 too low 12 Post Views Counter 100K+ · 4.9★ (1238) wp.org #18 6 too low 13 Post Grid Addon for Elementor 10K+ · 4.9★ (76) wp.org #14 1 too low 14 AnWP Post Grid and Post Carousel Slider for Elementor 20K+ · 4.9★ (84) wp.org #15 ↓2 1 too low 15 Dynific Addons for Elementor (formerly Anywhere Elementor) 70K+ · 4.8★ (104) wp.org #16 ↑6 1 too low 16 Make Column Clickable for Elementor 100K+ · 4.9★ (53) wp.org #13 ↓1 3 too high 17 Timeline Widget For Elementor (Elementor Timeline, Vertical & Horizontal Timeline) 70K+ · 4.8★ (248) wp.org #22 ↓3 5 too low 18 Jeg Kit for Elementor – Powerful Addons for Elementor, Widgets & Templates for WordPress 300K+ · 3.8★ (79) wp.org #10 ↑7 8 too high 19 Qi Addons For Elementor 200K+ · 4.8★ (205) wp.org #23 ↓2 4 too low 20 Sticky Header Effects for Elementor 300K+ · 4.5★ (69) wp.org #17 ↓1 3 too high 21 WP Blog Post Layouts 9K+ · 4.7★ (83) wp.org #24 ↓4 3 too low 22 Sina Extension for Elementor 40K+ · 4.9★ (35) wp.org #21 ↓3 1 too high 23 Better Post & Filter Widgets for Elementor 4K+ · 5.0★ (18) wp.org #19 ↓9 4 too high 24 Header Footer Builder for Elementor 30K+ · 5.0★ (5) wp.org #20 4 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.