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wp.org search vs our merit ranking: “european”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “european”, we and wp.org disagree on the top plugin, and our order differs from theirs on 7 of the top 20. 1 plugin is pushed down for signals wp.org ignores: errors, a host-installed base, or removal risk.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

European School Radio Widget Block shows at wp.org #7 but places #21 on merit, a gap of 14 places. Its 10+ installs carry it up the search order; its 5.0★ average from 1 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

WP Store Locator places #9 on merit, 4.8★ from 312 reviews, but shows at wp.org #16. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Complianz GDPR/CCPA Cookie Consent Banner 1M+ · 4.7★ (1668) wp.org #2 ↑1 1 too low 2 European VAT Compliance Assistant for WooCommerce 3K+ · 4.8★ (26) wp.org #1 1 too high 3 PDF Invoices & Packing Slips for WooCommerce 300K+ · 5.0★ (1866) wp.org #3 ↓1 4 GDPR Cookie Compliance – Cookie Banner, Cookie Consent, Cookie Notice for CCPA, EU Cookie Law 300K+ · 4.6★ (205) wp.org #4 5 WP Statistics – Simple, privacy-friendly Google Analytics alternative 500K+ · 4.1★ (759) wp.org #5 6 Cyr to Lat Enhanced 80K+ · 4.6★ (51) wp.org #6 7 Reveal IDs 40K+ · 5.0★ (61) wp.org #9 ↓1 2 too low 8 Payment Gateway for PayPal on WooCommerce 10K+ · 4.4★ (73) wp.org #8 ↑1 9 WP Store Locator 40K+ · 4.8★ (312) wp.org #16 ↑1 7 too low 10 Activity Log – Monitor User and Agent Changes 200K+ · 4.3★ (74) wp.org #10 ↑6 11 EU VAT Assistant for WooCommerce 5K+ · 5.0★ (37) wp.org #13 2 too low 12 WC – APG NIF/CIF/NIE Field 10K+ · 4.8★ (23) wp.org #11 ↓1 1 too high 13 WC Price History 5K+ · 5.0★ (27) wp.org #15 ↓1 2 too low 14 Omnibus — show the lowest price 10K+ · 4.1★ (51) wp.org #18 4 too low 15 Multibanco, MB WAY, Credit card, Apple Pay, Google Pay, Payshop, and PIX (ifthenpay) for WooCommerce 8K+ · 5.0★ (21) wp.org #19 4 too low 16 NIF (Num. de Contribuinte Português) for WooCommerce 5K+ · 5.0★ (8) wp.org #12 ↓1 4 too high 17 Goolytics – Simple Google Analytics 3K+ · 5.0★ (8) wp.org #14 ↓2 3 too high 18 SuperFaktura WooCommerce 2K+ · 4.9★ (16) wp.org #22 ↓1 4 too low 19 Portugal States (Distritos) for WooCommerce 5K+ · 5.0★ (9) wp.org #20 ↓1 1 too low 20 One Stop Shop for WooCommerce 10K+ · 5.0★ (5) wp.org #21 ↓1 1 too low 21 European School Radio Widget Block 10+ · 5.0★ (1) wp.org #7 14 too high 22 MgoSync – European dropshipping and suppliers 20+ · 5.0★ (2) wp.org #17 ↑1 5 too high 23 WEB-Translation – eTranslation Multilingual 500+ · 3.7★ (7) wp.org #24 ↓2 1 too low 24 WP Consent API 300K+ · 5.0★ (2) wp.org #23 1 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.