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wp.org search vs our merit ranking: “figma”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “figma”, we and wp.org disagree on the top plugin, and our order differs from theirs on 11 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Figma to Oxygen Builder – ready→made WordPress Integration shows at wp.org #9 but places #22 on merit, a gap of 13 places. Its 100+ installs carry it up the search order; its 3.0★ average from 2 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

LearnPress – WordPress LMS Plugin for Create and Sell Online Courses places #10 on merit, 4.3★ from 597 reviews, but shows at wp.org #19. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Essential Addons for Elementor – Popular Elementor Templates & Widgets 1M+ · 4.9★ (4132) wp.org #2 1 too low 2 UiChemy – Convert Figma, Prompts and AI Builds to Elementor, Gutenberg and Bricks 8K+ · 5.0★ (15) wp.org #1 1 too high 3 Elementor Website Builder – more than just a page builder 10M+ · 4.5★ (7322) wp.org #3 ↑1 4 Sticky Header Effects for Elementor 300K+ · 4.5★ (69) wp.org #6 2 too low 5 Greenshift – animation and page builder blocks 70K+ · 4.8★ (107) wp.org #8 3 too low 6 Core Framework 10K+ · 5.0★ (41) wp.org #7 1 too low 7 WDesignKit – AI Templates, Widget Builder & MCP Workflow 30K+ · 4.8★ (12) wp.org #5 2 too high 8 The Plus Addons for Elementor – Mega Menu, Header Footer, Post Grid, AI Widgets & Templates 100K+ · 4.6★ (388) wp.org #16 ↓1 8 too low 9 Yotako – Convert Figma Designs 200+ · 5.0★ (6) wp.org #4 ↓1 5 too high 10 LearnPress – WordPress LMS Plugin for Create and Sell Online Courses 70K+ · 4.3★ (597) wp.org #19 ↓1 9 too low 11 Nexter Blocks – Gutenberg Blocks, Page Builder & AI Website Builder 9K+ · 4.8★ (90) wp.org #15 ↑4 4 too low 12 The Paste 9K+ · 4.8★ (35) wp.org #13 ↓1 1 too low 13 Nexter Extension – Security, Performance, Code Snippets & Site Toolkit 10K+ · 4.7★ (13) wp.org #12 ↑2 1 too high 14 Vision – Interactive Image Map with Hotspots Builder 2K+ · 4.9★ (9) wp.org #20 6 too low 15 Figmentor 300+ · 3.8★ (24) wp.org #23 ↓1 8 too low 16 ImageLinks – Interactive Image Builder with Hotspots 1K+ · 3.9★ (9) wp.org #18 ↓1 2 too low 17 NIBWP – Self-Hosted MCP Server – Connect Claude, ChatGPT, Cursor & Any AI Agent via MCP 300+ · 5.0★ (3) wp.org #11 6 too high 18 Lite Maintenance Mode 400+ · 5.0★ (3) wp.org #14 ↓1 4 too high 19 PicPoints – Interactive Image Map & Hotspot Builder 70+ · 5.0★ (3) wp.org #24 5 too low 20 Embed Block for Figma 100+ · 0.0★ (0) wp.org #10 10 too high 21 SVGator 1K+ · 5.0★ (2) wp.org #21 22 Figma to Oxygen Builder – ready→made WordPress Integration 100+ · 3.0★ (2) wp.org #9 13 too high 23 RealPress – Real Estate Plugin 400+ · 0.0★ (0) wp.org #17 ↓1 6 too high 24 LightSync Pro – Connect & Sync Cloud Assets | Lightroom, Canva, Figma, Dropbox & Shutterstock 30+ · 0.0★ (0) wp.org #22 ↑1 2 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.