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wp.org search vs our merit ranking: “fill empty categories”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “fill empty categories”, we agree with wp.org on the top plugin, and our order differs from theirs on 9 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Amitry Product & Category Slider for WooCommerce shows at wp.org #13 but places #24 on merit, a gap of 11 places. Its 100+ installs carry it up the search order; its 3.0★ average from 2 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

AI-Powered Carousel, Slider, Video & Photo Gallery Blocks by WP Carousel places #12 on merit, 4.7★ from 434 reviews, but shows at wp.org #17. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Blog Filter – Post Grid Filter by Category or Tag 7K+ · 4.9★ (81) wp.org #1 2 Product Feed PRO for WooCommerce by AdTribes – Product Feeds for WooCommerce 80K+ · 4.7★ (1072) wp.org #2 3 Members – Membership & User Role Editor Plugin 300K+ · 4.9★ (1281) wp.org #3 4 SEOPress – AI SEO Plugin & On-site SEO 300K+ · 4.8★ (1268) wp.org #5 1 too low 5 Media Library Assistant 70K+ · 4.8★ (202) wp.org #4 1 too high 6 The SEO Framework – Fast, Automated, Effortless. 200K+ · 4.9★ (380) wp.org #6 7 Fluent Forms – Customizable Contact Forms, Survey, Quiz, & Conversational Form Builder 800K+ · 4.8★ (808) wp.org #7 ↓2 8 Quiz Maker by AYS 20K+ · 4.9★ (601) wp.org #9 ↑11 1 too low 9 AI Engine – MCP Server & AI Chatbot for WordPress, with Claude, ChatGPT & Gemini 90K+ · 4.9★ (874) wp.org #10 1 too low 10 WPForms – AI Form Builder for WordPress – Contact Forms, Payment Forms, Survey Form, Quiz & More 5M+ · 4.8★ (14388) wp.org #11 1 too low 11 WP Store Locator 40K+ · 4.8★ (312) wp.org #14 ↓1 3 too low 12 AI-Powered Carousel, Slider, Video & Photo Gallery Blocks by WP Carousel 60K+ · 4.7★ (434) wp.org #17 ↓2 5 too low 13 FakerPress 10K+ · 4.9★ (205) wp.org #16 ↓9 3 too low 14 Vigilant – 100% Free Security Suite: Firewall, 2FA, Login, Headers, Scanner… 3K+ · 5.0★ (24) wp.org #8 ↑1 6 too high 15 Essential Addons for Elementor – Popular Elementor Templates & Widgets 1M+ · 4.9★ (4132) wp.org #20 ↓2 5 too low 16 Bulky – Bulk Edit Products for WooCommerce 10K+ · 4.6★ (53) wp.org #12 ↓4 4 too high 17 Cookie Compliance for WordPress – Cookie Consent, GDPR & CCPA 800K+ · 4.8★ (3027) wp.org #23 ↑1 6 too low 18 MetForm – Contact Form, Survey, Quiz, Conditional Forms, Form Templates & Custom Form Builder for Elementor 500K+ · 4.7★ (509) wp.org #19 ↓3 1 too low 19 Smart Slider 3 800K+ · 4.9★ (1125) wp.org #24 ↓2 5 too low 20 R Really Simple CSV Importer 40K+ · 4.9★ (107) wp.org #21 ↓2 1 too low 21 Pay with Vipps and MobilePay for WooCommerce 5K+ · 4.8★ (13) wp.org #15 ↓5 6 too high 22 Web Directory plugin Free – AI powered 300+ · 4.1★ (20) wp.org #18 ↓1 4 too high 23 Antypas Auto Categories, SEO & Tags 100+ · 0.0★ (0) wp.org #22 ↑1 1 too high 24 Amitry Product & Category Slider for WooCommerce 100+ · 3.0★ (2) wp.org #13 ↓1 11 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.