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wp.org search vs our merit ranking: “flesch”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “flesch”, we agree with wp.org on the top plugin, and our order differs from theirs on 0 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Equalize Digital Accessibility Checker – WCAG, ADA, EAA and Section 508 compliance 10K+ · 4.9★ (80) wp.org #1 2 Semrush SEO Writing Assistant 8K+ · 2.8★ (25) wp.org #2 3 SEO Fury – SEO & GEO: Schema, XML Sitemap, Redirects, 404 Monitor, llms.txt 20+ · 5.0★ (4) wp.org #3 4 DefiniteSEO – AI SEO Plugin to Boost SEO Rankings 30+ · 4.5★ (8) wp.org #5 1 too low 5 GEO Rank Optimizer – Generative Engine Optimization 10+ · 5.0★ (2) wp.org #6 1 too low 6 Tansa 100+ · 0.0★ (0) wp.org #4 2 too high 7 One Two Three Send 20+ · 0.0★ (0) wp.org #7 8 Stedica SEO 10+ · 0.0★ (0) wp.org #8 9 Clarity SEO 50+ · 0.0★ (0) wp.org #9 10 Sky SEO – SEO Bulk Editor & Automation, GEO, AI internal Linking, LLM.txt, Schema & More 50+ · 0.0★ (0) wp.org #10 11 E Edo91 SEO Toolkit — · 0.0★ (0) wp.org #11 12 Minorank SEO 10+ · 0.0★ (0) wp.org #13 1 too low 13 SEO Audit & Analyzer — · 4.0★ (1) wp.org #12 1 too high 14 GSProtect — · 0.0★ (0) wp.org #14 15 Fifteenth Labs AI Search Ready — · 0.0★ (0) wp.org #15 16 D DumpSEO — · 0.0★ (0) wp.org #16 17 Rank Pro SEO — · 0.0★ (0) wp.org #17 18 DadsFam SEO 20+ · 0.0★ (0) wp.org #18 19 Meyvora SEO – Smart SEO Toolkit — · 0.0★ (0) wp.org #19 20 P Pirajki SEO — · 0.0★ (0) wp.org #20 21 DIG Local SEO & AI Post Booster — · 0.0★ (0) wp.org #21 22 Shazite – SEO Content Optimizer — · 0.0★ (0) wp.org #22 23 Smart SEO Booster — · 0.0★ (0) wp.org #23 24 Rankmint – AI Content & SEO Toolkit — · 0.0★ (0) wp.org #24

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted Bayesian score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.