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wp.org search vs our merit ranking: “flipping”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “flipping”, we and wp.org disagree on the top plugin, and our order differs from theirs on 9 of the top 20. 1 plugin is pushed down for signals wp.org ignores: errors, a host-installed base, or removal risk.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether it throws errors on current PHP, whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Simplebooklet PDF Viewer and Embedder shows at wp.org #13 but places #24 on merit, a gap of 11 places. Its 700+ installs carry it up the search order; its 3.0★ average from 1 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

merit plugin wp.org
1 Force Login 30K+ · 4.8★ (101) wp.org #2 1 too low 2 Otter Blocks – Gutenberg Blocks, Page Builder for Gutenberg Editor & FSE 300K+ · 4.7★ (251) wp.org #4 2 too low 3 Superb Addons: Blocks, Patterns, Pre-built Pages, Sliders, Popups, Free Forms, Animations & More 80K+ · 4.9★ (23) wp.org #6 3 too low 4 TP Product Image Flipper for WooCommerce 9K+ · 4.7★ (24) wp.org #5 1 too low 5 Flipping Cards 300+ · 5.0★ (2) wp.org #1 4 too high 6 All In One Lightbox – show any media in beautiful popups 3K+ · 5.0★ (7) wp.org #7 1 too low 7 Marquee Addons for Elementor – Essential Motion Widgets & Templates 20K+ · 5.0★ (6) wp.org #8 1 too low 8 PDF Flipbook, WPBakery Addon – Unreal FlipBook 1K+ · 3.0★ (2) wp.org #3 5 too high 9 PDF Flipbook Heyzine 1K+ · 0.0★ (0) wp.org #9 10 Flip Box Carousel 200+ · 4.5★ (4) wp.org #19 ↑2 9 too low 11 YooBar – Notification Bar & Announcement Bar 100+ · 0.0★ (0) wp.org #11 12 Image Flow Gallery Block 30+ · 0.0★ (0) wp.org #12 13 Enable Navigation Icons 60+ · 5.0★ (1) wp.org #10 3 too high 14 Alpsws Flipbook for WooCommerce — · 0.0★ (0) wp.org #17 ↑2 3 too low 15 Chagency — · 0.0★ (0) wp.org #18 ↑2 3 too low 16 Kogility Image Editor for WooCommerce 10+ · 5.0★ (1) wp.org #14 2 too high 17 FlipEm — · 5.0★ (1) wp.org #15 2 too high 18 TwinCraft AutoGuard — · 0.0★ (0) wp.org #20 ↑2 2 too low 19 StaticForge for Cloudflare Pages 10+ · 5.0★ (1) wp.org #16 ↑1 3 too high 20 Petro SEO Images to WebP — · 0.0★ (0) wp.org #21 ↑2 1 too low 21 Memory Match Marketing Game for WooCommerce — · 0.0★ (0) wp.org #22 ↑2 1 too low 22 Product Designer for WooCommerce — · 0.0★ (0) wp.org #23 1 too low 23 ChimpJar Flipbook Maker — · 0.0★ (0) wp.org #24 1 too low 24 Simplebooklet PDF Viewer and Embedder 700+ · 3.0★ (1) wp.org #13 11 too high

Merit ranking caps the install boost at 1M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted Bayesian score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.