Enable Navigation Icons
by Trent Stromkins · Blocks
Also makes 1 other plugin · 60+ installs across the portfolio →
Easily add icons to Navigation Block items in WordPress.
Try it live opens a temporary test site in your browser, which can take about 20 seconds to load. Plugins that rely on outside services or a full server may not work completely there.
Health
B 83/100
Few reviews
Active installs
60+
≈60 estimated
Momentum
+45%
downloads vs prior 30d
Biggest opportunity: “block editor”, “gutenberg” and “icons” aren't earning a slot. You list them, but you're not in the first 24 results for those searches. WordPress.org counts only your first five tags, so free the slot for a search you can win.
83 health vs 71 average across 2,524 Blocks plugins
Install conversion
How it's measured →5.0%
of downloads still active
At least 60 of 1.2K lifetime downloads are still running, above its category: the median Blocks plugin keeps 2.1%, across 1,578 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other Blocks plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
This plugin shipped 6 releases in the last 12 months, and every existing install that updated counted as another download. wp.org publishes no split between first installs and updates, so we show the raw rate rather than guess at one.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Excellent listing optimization
Most to gain: Rating quality
Updated 26 days ago
Tested up to WordPress 7.1.4, the current branch or newer
5.0★ over 1 review, smoothed to 4.12★ and held back under 25 reviews
5 of 5 tags set · short description in place
To rank higher: Too few reviews to rank on quality — nudge happy users to leave one.
Get the full rank-higher report →Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
43
Momentum
Holding steady
+0.3
Velocity
places per keyword, 28d
27%
Breadth
of keywords climbing, 28d
+0.3
Acceleration
recent half vs earlier
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| navigation your tag | #17 | #24 | up 5 |
| enable | #19 | #24 | 0 |
| side navigation menu | #24 | #24 | 0 |
| block editor your tag | Not in the top 24 | ||
| gutenberg your tag | Not in the top 24 | ||
| icons your tag | Not in the top 24 | ||
| menu your tag | Not in the top 24 | ||
14 searches this plugin appeared in over the last 90 days, 3 listed. 11 left out as unrelated or noise (years, numbers, stray words). 4 of its tags aren't in the top 24 for their own search.
What to do about it
- “block editor”, “gutenberg” and “icons” aren't earning a slot. You list them, but you're not in the first 24 results for those searches. WordPress.org counts only your first five tags, so free the slot for a search you can win.
Daily downloads
Since 14 Feb 2026 · 259 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 341 · peaks are release surges
Directory rank
Ranked about #19,100 to #20,000, alongside the other plugins at 60+ installs. Plugins with the same install count swap places between wp.org requests, so this is where most of them sit. Checked monthly, last on 21 Oct 2026.
Update activity
Downloads in the last 30 days for every 1,000 active sites.
Not enough installs to measure. This needs at least 100 active sites; below that, a handful of downloads reads as tens of thousands.
Release cadence
Actively maintainedHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
6
releases in the last 12 months
29d ago
latest release · v1.0.1 · 2 Oct 2026
6
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “60+”. Our estimate pins where the real number sits.
Crossed into this band yesterday and a band this size takes about a year or more to cross, so the real count is still just over 60.
At the current install trend, crossing 70+ in roughly 39 days.
Install history since 23 Feb 2026
Recent reviews
All reviews on wp.org ↗- ★★★★★ slimpickins8mo ago
If you use icons in your menus and build with the block editor, or have made the switch to full site editing, install this plugin. Previously I would enable classic menus and use a custom menu walker to accomplish something similar. The Enable Navigation Icons plugin offers a much cleaner and more streamlined solution. To top it off, Trent provided a fix approximately three hours after I posted an issue. This plugin along with the Icon block will definitely be included in all of my builds. Trent, if you ever consider extending Nick Diego’s Enable Button Icons plugin in a similar fashion, I will be the first in line to do any testing. This would be the “holy trinity” for using SVG icons in the block editor. Thank you for an exceptional plugin.
Read on wp.org ↗
Behavioral tests
via WP HiveAutomated install-time checks, tested on PHP 8.1.12 · WP 7.0
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
Not measured yet for this plugin’s topics. Its tracked searches are not among the measured topics. See the topics measured so far.
Readme readiness
7 of 8 pass · checked 29 Oct 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ✓ Says what it does "Easily add icons to Navigation Block items in WordPress."
- ✓ Has a FAQ 5 questions in the FAQ.
- ✓ FAQ asks real questions 5 of 5 read like questions a user would type.
- ! Names who it is for Never says who the plugin is for or what they use it for.
- ✓ Names what it works with Mentions REST API.
- ✓ Headings and lists 3 headings and 7 lists.
- ✓ Enough to quote 4,096 characters of description.
- ✓ Tags match the text 3 of 5 tags appear in the text; "block-editor", "gutenberg" do not.
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2026-10-30 50+ → 60+ up after 18 days in tier
- 2026-10-12 40+ → 50+ up after 1 days in tier
- 2026-10-11 50+ → 40+ down after 15 days in tier
- 2026-09-26 30+ → 50+ up after 44 days in tier
- 2026-08-13 20+ → 30+ up after 29 days in tier
- 2026-07-15 10+ → 20+ up after 20 days in tier
- 2026-06-25 20+ → 10+ down after 9 days in tier
- 2026-06-16 10+ → 20+ up
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
Menu Image, Icons made easy 100K+ installs · 4.5★ · 3 shared tags B -
Breadcrumb Block 2K+ installs · 4.5★ · 3 shared tags A -
Classic Editor 8M+ installs · 4.9★ · 2 shared tags A -
Advanced Editor Tools 1M+ installs · 4.5★ · 2 shared tags A -
Disable Gutenberg 500K+ installs · 4.9★ · 2 shared tags A -
Max Mega Menu 300K+ installs · 4.8★ · 2 shared tags A
Embed this report card
Drop a live Pulse card for Enable Navigation Icons into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/enable-navigation-icons" width="480" height="300" style="border:0" loading="lazy" title="Enable Navigation Icons — Plugin Pulse"></iframe> Enable Navigation Icons: 60+ active installs, 5.0★ (1 reviews). Plugin Pulse (WP Mayor), as of 2026-10-31. https://plugins.wpmayor.com/plugin/enable-navigation-icons
Spotted a number that looks wrong? Report a data issue and we'll check it against the source.