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wp.org search vs our merit ranking: “frontend menu”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “frontend menu”, we agree with wp.org on the top plugin, and our order differs from theirs on 11 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Frontend Reset Password shows at wp.org #11 but places #15 on merit, a gap of 4 places. Its 10K+ installs carry it up the search order; its 4.4★ average from 38 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Essential Addons for Elementor – Popular Elementor Templates & Widgets places #10 on merit, 4.9★ from 4132 reviews, but shows at wp.org #20. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Menu Icons by Themeisle – Add Icons to Navigation Menus 100K+ · 4.9★ (851) wp.org #1 2 Max Mega Menu 300K+ · 4.8★ (882) wp.org #2 3 User Frontend – Membership, User Registration, User Profile, User Directory & Content Restriction with Frontend Post Submission 20K+ · 4.1★ (537) wp.org #3 4 WCFM – Frontend Manager for WooCommerce 20K+ · 4.5★ (286) wp.org #5 1 too low 5 WP Responsive Menu 30K+ · 4.3★ (100) wp.org #4 1 too high 6 Admin and Site Enhancements (ASE) 200K+ · 5.0★ (423) wp.org #7 1 too low 7 Elementor Website Builder – more than just a page builder 10M+ · 4.5★ (7322) wp.org #12 5 too low 8 Float menu – awesome floating side menu 30K+ · 4.4★ (41) wp.org #6 2 too high 9 Frontend Dashboard 400+ · 4.9★ (136) wp.org #10 1 too low 10 Essential Addons for Elementor – Popular Elementor Templates & Widgets 1M+ · 4.9★ (4132) wp.org #20 10 too low 11 WP Bottom Menu 20K+ · 4.5★ (23) wp.org #8 3 too high 12 WP Frontend Delete Account 4K+ · 4.6★ (27) wp.org #9 3 too high 13 QuadMenu – Mega Menu 10K+ · 4.5★ (270) wp.org #18 5 too low 14 ElementsKit Elementor Addons – Advanced Widgets & Templates Addons for Elementor 1M+ · 4.9★ (2052) wp.org #22 8 too low 15 Frontend Reset Password 10K+ · 4.4★ (38) wp.org #11 4 too high 16 Food Menu – Restaurant Menu & Online Ordering for WooCommerce 2K+ · 5.0★ (24) wp.org #13 3 too high 17 WP Frontend Admin – Display WP Admin Pages in the Frontend 400+ · 4.9★ (54) wp.org #17 18 Frontend Post Submission Manager Lite – Guest Post and Frontend Submission Forms 1K+ · 4.5★ (22) wp.org #14 4 too high 19 Frontend Product Editor for WooCommerce 400+ · 5.0★ (12) wp.org #15 4 too high 20 Fullscreen Menu 2K+ · 4.7★ (14) wp.org #16 4 too high 21 My WP Customize Admin/Frontend 8K+ · 4.3★ (16) wp.org #21 22 Bubble Menu – Floating Button Menu with Sticky Navigation 1K+ · 4.2★ (9) wp.org #19 3 too high 23 Bulk Menu Edit 700+ · 3.7★ (3) wp.org #24 1 too low 24 Gutenify Mega Menu 700+ · 5.0★ (1) wp.org #23 1 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.