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wp.org search vs our merit ranking: “frontend statistics”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “frontend statistics”, we agree with wp.org on the top plugin, and our order differs from theirs on 10 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Clicky Analytics shows at wp.org #12 but places #20 on merit, a gap of 8 places. Its 10K+ installs carry it up the search order; its 4.5★ average from 25 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Product Feed PRO for WooCommerce by AdTribes – Product Feeds for WooCommerce places #9 on merit, 4.7★ from 1072 reviews, but shows at wp.org #14. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 WCFM – Frontend Manager for WooCommerce 20K+ · 4.5★ (286) wp.org #1 2 Quiz Maker by AYS 20K+ · 4.9★ (601) wp.org #2 3 Post Views Counter 100K+ · 4.9★ (1238) wp.org #3 4 Internal Link Juicer: SEO Auto Linker for WordPress 100K+ · 4.7★ (537) wp.org #4 5 Events Manager – Calendar, Bookings, Tickets, Appointments and more! 60K+ · 4.2★ (551) wp.org #5 6 WP ULike – Like Buttons, Voting & Engagement Analytics 60K+ · 4.8★ (283) wp.org #6 7 WP Job Manager 70K+ · 4.4★ (237) wp.org #7 8 Ajax Search Lite – Live Search & Filter 70K+ · 4.8★ (266) wp.org #9 1 too low 9 Product Feed PRO for WooCommerce by AdTribes – Product Feeds for WooCommerce 80K+ · 4.7★ (1072) wp.org #14 5 too low 10 Connect Matomo – Analytics Dashboard for WordPress 60K+ · 4.5★ (95) wp.org #8 2 too high 11 GA Google Analytics – Connect Google Analytics to WordPress 400K+ · 4.9★ (158) wp.org #10 1 too high 12 Kadence Security – Password, Two Factor Authentication, and Brute Force Protection 700K+ · 4.6★ (3992) wp.org #17 5 too low 13 Product Filter for WooCommerce by WBW 50K+ · 4.8★ (325) wp.org #16 3 too low 14 Advanced Ads – Ad Manager & AdSense 90K+ · 4.9★ (1463) wp.org #21 7 too low 15 hCaptcha for WP 70K+ · 4.6★ (88) wp.org #11 4 too high 16 LearnPress – WordPress LMS Plugin for Create and Sell Online Courses 70K+ · 4.3★ (597) wp.org #19 3 too low 17 Advanced File Manager – Ultimate File Manager for WordPress And Document Library Solution 100K+ · 4.8★ (442) wp.org #22 5 too low 18 Statify 100K+ · 4.8★ (51) wp.org #13 5 too high 19 Event Booking Manager for WooCommerce – Sell Tickets, Event Registration, RSVP & Event Calendar 7K+ · 4.5★ (167) wp.org #15 4 too high 20 Clicky Analytics 10K+ · 4.5★ (25) wp.org #12 8 too high 21 Beautiful Cookie Consent Banner 40K+ · 4.5★ (95) wp.org #23 2 too low 22 Code Profiler – WordPress Performance Profiling and Debugging Made Easy 8K+ · 4.3★ (36) wp.org #18 4 too high 23 Shared Files – File Upload & Download Manager 4K+ · 4.4★ (34) wp.org #20 3 too high 24 Passster – Password Protect Pages and Content 10K+ · 4.2★ (60) wp.org #24

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.