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wp.org search vs our merit ranking: “gatsby”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “gatsby”, we and wp.org disagree on the top plugin, and our order differs from theirs on 16 of the top 20. 3 plugins are pushed down for signals wp.org ignores: errors, a host-installed base, or removal risk.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether it throws errors on current PHP, whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Nullify empty fields for ACF shows at wp.org #10 but places #23 on merit, a gap of 13 places. Its 70+ installs carry it up the search order; its 5.0★ average from 1 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

merit plugin wp.org
1 Email Marketing for WooCommerce by Omnisend 40K+ · 4.9★ (169) wp.org #2 1 too low 2 Build Trigger for Gatsby 50+ · 0.0★ (0) wp.org #1 1 too high 3 Headless Mode 2K+ · 5.0★ (6) wp.org #6 3 too low 4 WPGraphQL 30K+ · 4.9★ (48) wp.org #23 ↓2 19 too low 5 Headless REST API Security 50+ · 5.0★ (2) wp.org #3 2 too high 6 WPGatsby 3K+ · 5.0★ (8) wp.org #13 7 too low 7 Content Revalidation Tracker 10+ · 5.0★ (2) wp.org #5 2 too high 8 WPEPP – Essential Security, Password Protect & Login Page Customizer 3K+ · 4.1★ (19) wp.org #21 ↓2 13 too low 9 AlphaListing 600+ · 5.0★ (6) wp.org #19 ↓2 10 too low 10 Popular Brand Icons – Simple Icons 3K+ · 4.7★ (10) wp.org #22 ↓2 12 too low 11 Headless SSO Plugin for WP 10+ · 5.0★ (1) wp.org #4 7 too high 12 Frontend View For Headless CMS 100+ · 5.0★ (5) wp.org #20 ↓2 8 too low 13 I Invizo Headless Mode 30+ · 0.0★ (0) wp.org #7 6 too high 14 W WPGraphQL Blocks 300+ · 0.0★ (0) wp.org #9 ↓1 5 too high 15 Summix GetMD 10+ · 0.0★ (0) wp.org #8 ↑1 7 too high 16 SFR Book Review Showcase 20+ · 0.0★ (0) wp.org #11 5 too high 17 Headless Portfolio CMS — · 0.0★ (0) wp.org #12 ↑2 5 too high 18 Hatch Connect – Astro Headless for Cloudflare — · 0.0★ (0) wp.org #14 4 too high 19 Speedlyst – Web Speed Analytics — · 0.0★ (0) wp.org #15 4 too high 20 Code and core Headless Fast API – Standalone, cacheable REST endpoints that skip the core load cycle — · 0.0★ (0) wp.org #16 4 too high 21 MediaMind AI Widget — · 0.0★ (0) wp.org #17 ↓1 4 too high 22 WPSwings AI Popup Generator — · 0.0★ (0) wp.org #18 4 too high 23 Nullify empty fields for ACF 70+ · 5.0★ (1) wp.org #10 13 too high 24 SimpleSocial 100+ · 3.0★ (2) wp.org #24 ↓1

Merit ranking caps the install boost at 1M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted Bayesian score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.