Email Marketing for WooCommerce by Omnisend

How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.

Directory rank vs rivals

wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you

How often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.

Share of active installs on each version of this plugin. Green is the current release; a big slice on older versions is a user base that has stopped updating.

Refined from the date this plugin crossed into its current band.

No paid tier is visible, so we don't put a figure on revenue or sale value: that would be guessing. The install base is a real asset to an acquirer, just not one public data lets us price.

1. ★★★★★ samgardiner

   2mo ago

   Works very well

   Read on wp.org ↗
2. ★★★★★ castaneda

   6mo ago

   I gave Omnisend some time after migrating from Mailchimp before saying anything publicly, mainly to see if the level of support would actually hold up once the migration is done. Happy to say it did. Their team handled the migration smoothly and since then every time I’ve needed a hand, they’ve been there. Figured it was worth sharing since I say others posting their experiences too, and mine has been a positive one.

   Read on wp.org ↗
3. ★★★★★ leonie02

   6mo ago

   Since the migration (which was mostly handled by their team) all the way through launch, first campaigns, setting up first automations, we’ve felt really well supported. The onboarding process was smooth and they were responsive whenever we had questions. All in all, a great experience backed by a team that’s responsive and reliable. Thank you!

   Read on wp.org ↗
4. ★★★★★ ronanom

   6mo ago

   It’s been almost six months since their team migrated me from another tool, and the support has been consistently reliable ever since. They helped with email templates, workflow setup, and everything in between, and once the foundation was in place it was easy for me to tweak things myself. I honestly haven’t seen other tools offer this level of migration package and hands on support.

   Read on wp.org ↗
5. ★★★★★ frankieboy08

   6mo ago

   Been using Omnisend for the past three years now, I helped my business grow. It’s very powerful, extremely customizable to your needs. Their support is amazing, Esp Johnny, he’s a true professional. You’ll have a great time with this app.

   Read on wp.org ↗
6. ★★★★★ sacommerce

   6mo ago

   Helpful without the fluff

   Read on wp.org ↗
7. ★★★★★ mkdstore

   7mo ago

   Excellent support during migration, clear explanations, correct flow setup, and identical replication. Deniz did all the setup for us, made the whole process easy.

   Read on wp.org ↗
8. ★★★★★ augarten

   7mo ago

   The team asked me to share my experience of moving to Omnisend, and honestly it exceeded expectations in terms of timing. I assumed that migration would take 2-3 weeks at least, but it emdeed up taking just 5-6 days, which was a very pleasent surprise at the time. The speed of transition is what made the experience excellent, but overall everything was handled clearly, efficiently, without friction just as communicated.

   Read on wp.org ↗

Recent releases and news for this plugin

1. — Version 1.20.0 Suggest privacy policy text via the WordPress privacy policy content API. 1.20.0
2. — Version 1.19.3 Fixed white screen on the Omnisend settings page caused by an overly broad CSS selector that could hide the page body when another plugin adds a notice-related class to it. 1.19.3
3. — Version 1.19.2 Updated for WordPress 7.0 compatibility. Bumped minimum PHP requirement to 7.4. Updated block API version to 3. Updated WordPress.org listing assets 1.19.2
4. — Version 1.19.1 Fixed broken access control in admin AJAX endpoints by adding capability checks. 1.19.1
5. — Version 1.19.0 Contacts are retrieved from WooCommerce API by Omnisend instead of plugin pushing them to Omnisend. 1.19.0
6. — Version 1.18.1 Improved connection token security to prevent predictable token abuse during store connection. Unified invalid token responses on the connect endpoint to avoid leaking token state information. 1.18.1

4 disclosed vulnerabilities on record for this plugin, all fixed in the current version. Sites on older versions stay exposed until they update.

1. Medium · 4.3 Email Marketing for WooCommerce by Omnisend <= 1.19.0 - Missing Authorization ↗
   2026-06-26 CVE-2026-57632 Missing Authorization Affects <= 1.19.0 Patched in 1.19.1
2. High · 7.5 Omnisend for WooCommerce <= 1.18.0 - Unauthenticated Omnisend Account Takeover via Predictable Connect Token ↗
   2026-05-13 CVE-2026-42668 Use of Insufficiently Random Values Affects <= 1.18.0 Patched in 1.18.1
3. Medium · 4.3 Email Marketing for WooCommerce by Omnisend <= 1.14.3 - Cross-Site Request Forgery ↗
   2024-04-11 CVE-2024-32101 Cross-Site Request Forgery (CSRF) Affects <= 1.14.3 Patched in 1.14.4
4. Medium · 5.3 Email Marketing for WooCommerce by Omnisend <= 1.13.8 - Sensitive Information Exposure ↗
   2023-11-07 CVE-2023-47244 Exposure of Sensitive Information to an Unauthorized Actor Affects <= 1.13.8 Patched in 1.13.9

Automated install-time checks, tested on PHP 8.1.12 · WP 7.0

Translated into 16 languages, 0 at 90% or more

Growth timeline

Install-tier crossings we have observed, and how long each tier took to outgrow

1. 2026-07-10 50K+ → 40K+ down after 108 days in tier
2. 2026-03-24 60K+ → 50K+ down after 77 days in tier
3. 2026-01-06 70K+ → 60K+ down after 75 days in tier
4. 2025-10-23 80K+ → 70K+ down after 62 days in tier
5. 2025-08-22 90K+ → 80K+ down after 181 days in tier
6. 2025-02-22 80K+ → 90K+ up after 57 days in tier
7. 2024-12-27 70K+ → 80K+ up after 39 days in tier
8. 2024-11-18 60K+ → 70K+ up after 14 days in tier

Competes with

The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).

• Newsletters, Email Marketing, SMS and Popups by Omnisend 100K+ installs · 4.4★ · 4 shared tags A
• Brevo for WooCommerce 30K+ installs · 3.5★ · 4 shared tags B
• Hostinger Reach – AI-Powered Email Marketing for WordPress 1M+ installs · 4.3★ · 3 shared tags A
• MailPoet – Newsletters, Email Marketing, and Automation 500K+ installs · 4.4★ · 2 shared tags A
• Pinterest for WooCommerce 300K+ installs · 2.6★ · 2 shared tags B
• Newsletter – Send awesome emails from WordPress 200K+ installs · 4.6★ · 2 shared tags B

Embed this report card

Drop a live Pulse card for Email Marketing for WooCommerce by Omnisend into a readme, a review or a deck. It updates itself.

Email Marketing for WooCommerce by Omnisend: 40K+ active installs, 4.9★ (168 reviews). Plugin Pulse (WP Mayor), as of 2026-08-25. https://plugins.wpmayor.com/plugin/omnisend-connect