Email Marketing for WooCommerce by Omnisend
by Omnisend · Email & Marketing
Also makes 7 other plugins · 140.7K+ installs across the portfolio →
Email Marketing, Newsletter, Email Automation, Forms, Pop Up, SMS, Abandoned Cart made easy for WordPress & WooCommerce by Omnisend
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Health
A 95/100
no flags
Active installs
40K+
≈47K estimated
Momentum
-46%
downloads vs prior 30d
Biggest opportunity: Swap “newsletter”, “woocommerce” and “sms” for “content marketing”, “email marketing tool” and “email reminder”. “newsletter” isn't earning its slot: you're not in the first 24 results for its own search. “content marketing” sits at #4 untagged, close enough for a declared tag to move it up. “woocommerce” isn't earning its slot: you're not in the first 24 results for its own search. “email marketing tool” sits at #4 untagged, close enough for a declared tag to move it up. “sms” isn't earning its slot: it only gets you to #22. “email reminder” sits at #5 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
95 health vs 66 average across 2,122 Email & Marketing plugins
Install conversion
How it's measured →3.8%
of downloads still active
At least 40K of 1.1M lifetime downloads are still running, above its category: the median Email & Marketing plugin keeps 0.9%, across 1,295 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other Email & Marketing plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
This plugin shipped 20 releases in the last 12 months, and every existing install that updated counted as another download. wp.org publishes no split between first installs and updates, so we show the raw rate rather than guess at one.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Excellent listing optimization
Well tuned across the board
Updated 4 days ago
Tested up to WordPress 7.1.4, the current branch or newer
4.9★ over 169 reviews, smoothed to 4.72★
5 of 5 tags set · short description in place
4 of 5 support threads resolved in the last 2 months
Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
55
Momentum
Holding steady
+0.9
Velocity
places per keyword, 28d
52%
Breadth
of keywords climbing, 28d
+1.3
Acceleration
recent half vs earlier
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| referral marketing | #1 | #1 | 0 |
| sms marketing | #1 | #1 | 0 |
| influencer marketing | #1 | #1 | 0 |
| email marketing your tag | #4 | #4 | up 1 |
| influencer | #3 | #3 | 0 |
| re marketing | #2 | #2 | 0 |
| marketing sms | #2 | #1 | 0 |
| marketing your tag | #6 | #6 | down 1 |
| content marketing | #4 | #4 | 0 |
| email marketing tool | #4 | #4 | 0 |
| affiliate marketing | #4 | #3 | 0 |
| marketing newsletter | #6 | #6 | 0 |
| online marketing | #3 | #3 | up 3 |
| email marketing woocommerce | #3 | #3 | 0 |
| woocommerce affiliate marketing | #3 | #3 | 0 |
| email reminder | #5 | #4 | up 1 |
| email automation | #9 | #8 | 0 |
| loyalty | #6 | #4 | up 1 |
| marketing tool | #4 | #4 | down 1 |
| follow up emails | #8 | #9 | 0 |
| newsletter your tag | Not in the top 24 | ||
| woocommerce your tag | Not in the top 24 | ||
519 searches this plugin appeared in over the last 90 days, 20 listed. 412 left out as unrelated or noise (years, numbers, stray words). 2 of its tags aren't in the top 24 for their own search.
What to do about it
- Swap “newsletter”, “woocommerce” and “sms” for “content marketing”, “email marketing tool” and “email reminder”. “newsletter” isn't earning its slot: you're not in the first 24 results for its own search. “content marketing” sits at #4 untagged, close enough for a declared tag to move it up. “woocommerce” isn't earning its slot: you're not in the first 24 results for its own search. “email marketing tool” sits at #4 untagged, close enough for a declared tag to move it up. “sms” isn't earning its slot: it only gets you to #22. “email reminder” sits at #5 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
Daily downloads
Since 5 Oct 2022 · 1,489 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 74.3K · peaks are release surges
Directory rank vs rivals
wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you
Rating trend
Star average over time · dips mark rough releases
Health trend
Composite health score, snapshotted daily
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
Actively maintainedHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
20
releases in the last 12 months
4d ago
latest release · v1.22.9 · 29 Oct 2026
150
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “40K+”. Our estimate pins where the real number sits.
Crossed into this band 4 months ago; a band this size takes about a year or more to cross, which places it about 68% of the way through.
Install history since 19 Nov 2019
Recent reviews
All reviews on wp.org ↗- ★★★★★ samgardiner5mo ago
Works very well
Read on wp.org ↗ - ★★★★★ castaneda8mo ago
I gave Omnisend some time after migrating from Mailchimp before saying anything publicly, mainly to see if the level of support would actually hold up once the migration is done. Happy to say it did. Their team handled the migration smoothly and since then every time I’ve needed a hand, they’ve been there. Figured it was worth sharing since I say others posting their experiences too, and mine has been a positive one.
Read on wp.org ↗ - ★★★★★ leonie028mo ago
Since the migration (which was mostly handled by their team) all the way through launch, first campaigns, setting up first automations, we’ve felt really well supported. The onboarding process was smooth and they were responsive whenever we had questions. All in all, a great experience backed by a team that’s responsive and reliable. Thank you!
Read on wp.org ↗ - ★★★★★ ronanom9mo ago
It’s been almost six months since their team migrated me from another tool, and the support has been consistently reliable ever since. They helped with email templates, workflow setup, and everything in between, and once the foundation was in place it was easy for me to tweak things myself. I honestly haven’t seen other tools offer this level of migration package and hands on support.
Read on wp.org ↗ - ★★★★★ frankieboy089mo ago
Been using Omnisend for the past three years now, I helped my business grow. It’s very powerful, extremely customizable to your needs. Their support is amazing, Esp Johnny, he’s a true professional. You’ll have a great time with this app.
Read on wp.org ↗ - ★★★★★ sacommerce9mo ago
Helpful without the fluff
Read on wp.org ↗ - ★★★★★ mkdstore9mo ago
Excellent support during migration, clear explanations, correct flow setup, and identical replication. Deniz did all the setup for us, made the whole process easy.
Read on wp.org ↗ - ★★★★★ augarten9mo ago
The team asked me to share my experience of moving to Omnisend, and honestly it exceeded expectations in terms of timing. I assumed that migration would take 2-3 weeks at least, but it emdeed up taking just 5-6 days, which was a very pleasent surprise at the time. The speed of transition is what made the experience excellent, but overall everything was handled clearly, efficiently, without friction just as communicated.
Read on wp.org ↗
Latest updates
via wp.org changelogRecent releases and news for this plugin
- — Version 1.20.0 Suggest privacy policy text via the WordPress privacy policy content API. 1.20.0
- — Version 1.19.3 Fixed white screen on the Omnisend settings page caused by an overly broad CSS selector that could hide the page body when another plugin adds a notice-related class to it. 1.19.3
- — Version 1.19.2 Updated for WordPress 7.0 compatibility. Bumped minimum PHP requirement to 7.4. Updated block API version to 3. Updated WordPress.org listing assets 1.19.2
- — Version 1.19.1 Fixed broken access control in admin AJAX endpoints by adding capability checks. 1.19.1
- — Version 1.19.0 Contacts are retrieved from WooCommerce API by Omnisend instead of plugin pushing them to Omnisend. 1.19.0
- — Version 1.18.1 Improved connection token security to prevent predictable token abuse during store connection. Unified invalid token responses on the connect endpoint to avoid leaking token state information. 1.18.1
Security history
via Wordfence IntelligenceAll 4 disclosed vulnerabilities are patched in the current version (1.22.9). Sites still on an older version should update.
- Patched Medium · 4.3 Email Marketing for WooCommerce by Omnisend <= 1.19.0 - Missing Authorization ↗
- Patched Medium · 4.3 Email Marketing for WooCommerce by Omnisend <= 1.14.3 - Cross-Site Request Forgery ↗
- Patched Medium · 5.3 Email Marketing for WooCommerce by Omnisend <= 1.13.8 - Sensitive Information Exposure ↗2023-11-07 CVE-2023-47244 Exposure of Sensitive Information to an Unauthorized Actor Affects <= 1.13.8 Patched in 1.13.9
Vulnerability records provided by Wordfence Intelligence. Copyright 2012-2026 Defiant Inc. License and terms.
CVE records: Copyright 1999-2026 The MITRE Corporation. CVE terms of use.
Languages
via translate.wordpress.orgTranslated into 16 languages, 1 at 90% or more
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
Not measured yet for this plugin’s topics. Its tracked searches are not among the measured topics. See the topics measured so far.
Readme readiness
7 of 8 pass · checked 26 Oct 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ! Says what it does Short description names no action; say what the plugin does for the site.
- ✓ Has a FAQ 6 questions in the FAQ.
- ✓ FAQ asks real questions 6 of 6 read like questions a user would type.
- ✓ Names who it is for Names its audience or use cases ("built for", "for stores", "who need").
- ✓ Names what it works with Mentions WooCommerce, Mailchimp, ConvertKit, ActiveCampaign and 5 more.
- ✓ Headings and lists 8 headings and 18 lists.
- ✓ Enough to quote 12,592 characters of description.
- ✓ Tags match the text All 5 tags appear in the text.
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2026-07-10 50K+ → 40K+ down after 108 days in tier
- 2026-03-24 60K+ → 50K+ down after 77 days in tier
- 2026-01-06 70K+ → 60K+ down after 75 days in tier
- 2025-10-23 80K+ → 70K+ down after 62 days in tier
- 2025-08-22 90K+ → 80K+ down after 181 days in tier
- 2025-02-22 80K+ → 90K+ up after 57 days in tier
- 2024-12-27 70K+ → 80K+ up after 39 days in tier
- 2024-11-18 60K+ → 70K+ up after 14 days in tier
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
Newsletters, Email Marketing, SMS and Popups by Omnisend 100K+ installs · 4.4★ · 4 shared tags A -
Brevo for WooCommerce 30K+ installs · 3.5★ · 4 shared tags B -
Hostinger Reach – AI-Powered Email Marketing for WordPress 1M+ installs · 4.3★ · 3 shared tags A -
MailPoet – Newsletters, Email Marketing, and Automation 500K+ installs · 4.4★ · 2 shared tags B -
Pinterest for WooCommerce 200K+ installs · 2.6★ · 2 shared tags B -
Newsletter – Send awesome emails from WordPress 200K+ installs · 4.6★ · 2 shared tags A
Embed this report card
Drop a live Pulse card for Email Marketing for WooCommerce by Omnisend into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/omnisend-connect" width="480" height="300" style="border:0" loading="lazy" title="Email Marketing for WooCommerce by Omnisend — Plugin Pulse"></iframe> Email Marketing for WooCommerce by Omnisend: 40K+ active installs, 4.9★ (169 reviews). Plugin Pulse (WP Mayor), as of 2026-11-02. https://plugins.wpmayor.com/plugin/omnisend-connect
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