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← Rankings

wp.org search vs our merit ranking: “google+ profile badge”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “google+ profile badge”, we agree with wp.org on the top plugin, and our order differs from theirs on 9 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

DMCA Website Protection Badge shows at wp.org #8 but places #21 on merit, a gap of 13 places. Its 1K+ installs carry it up the search order; its 3.2★ average from 19 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Essential Addons for Elementor – Popular Elementor Templates & Widgets places #11 on merit, 4.9★ from 4,133 reviews, but shows at wp.org #19. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Widgets for Google Reviews 1M+ · 4.9★ (2,669) wp.org #1 2 Rich Showcase for Google Reviews 100K+ · 4.9★ (1,625) wp.org #2 3 WP Google Review Slider 30K+ · 4.9★ (373) wp.org #3 4 All in One SEO – AI SEO Plugin to Boost SEO Rankings & Traffic (Schema, Local SEO, Sitemap & SEO Insights) 2M+ · 4.7★ (5,232) wp.org #4 5 reCaptcha by BestWebSoft 100K+ · 3.9★ (391) wp.org #5 6 Reviews and Rating – Google Reviews 20K+ · 4.9★ (184) wp.org #7 wp.org ranks it 1 place below merit 7 Anti-Spam, Spam FireWall by CleanTalk 200K+ · 4.8★ (3,224) wp.org #11 wp.org ranks it 4 places below merit 8 ProfileGrid – User Profiles, Groups and Communities 5K+ · 4.6★ (236) wp.org #9 wp.org ranks it 1 place below merit 9 Masteriyo LMS – LMS Course Builder, Quizzes & Certificates 6K+ · 4.8★ (185) wp.org #10 wp.org ranks it 1 place below merit 10 User Frontend – Membership, User Registration, User Profile, User Directory & Content Restriction with Frontend Post Submission 20K+ · 4.1★ (537) wp.org #12 wp.org ranks it 2 places below merit 11 Essential Addons for Elementor – Popular Elementor Templates & Widgets 1M+ · 4.9★ (4,133) wp.org #19 wp.org ranks it 8 places below merit 12 GeoDirectory – WP Business Directory Plugin and Classified Listings Directory 10K+ · 4.8★ (716) wp.org #20 wp.org ranks it 8 places below merit 13 All-In-One Security (AIOS) – Security and Firewall 1M+ · 4.7★ (1,720) wp.org #17 wp.org ranks it 4 places below merit 14 Youzify – BuddyPress Community, User Profile, Social Network & Membership Plugin for WordPress 5K+ · 4.8★ (194) wp.org #16 wp.org ranks it 2 places below merit 15 WPCode – Insert Headers and Footers + Custom Code Snippets – WordPress Code Manager 3M+ · 4.9★ (1,919) wp.org #22 wp.org ranks it 7 places below merit 16 Two Factor 100K+ · 4.7★ (209) wp.org #23 wp.org ranks it 7 places below merit 17 Embedder for Google Reviews 6K+ · 5.0★ (7) wp.org #6 wp.org ranks it 11 places above merit 18 ReviewX – Multi-Criteria Reviews for WooCommerce with Google Reviews & Schema 6K+ · 4.5★ (85) wp.org #21 wp.org ranks it 3 places below merit 19 Reviews Widgets for Google & 45+ platforms by Repuso 1K+ · 4.8★ (25) wp.org #18 wp.org ranks it 1 place above merit 20 GR Widget – Google Reviews Widget 1K+ · 5.0★ (11) wp.org #13 wp.org ranks it 7 places above merit 21 DMCA Website Protection Badge 1K+ · 3.2★ (19) wp.org #8 wp.org ranks it 13 places above merit 22 ReviewPine: Google Reviews Widget, Slider and Badge 100+ · 5.0★ (3) wp.org #15 wp.org ranks it 7 places above merit 23 CookieBoxs – GDPR/CCPA Cookie Consent & Google Consent Mode v2 200+ · 4.4★ (5) wp.org #24 wp.org ranks it 1 place below merit 24 Jotform – Widgets for Google Reviews 200+ · 5.0★ (1) wp.org #14 wp.org ranks it 10 places above merit

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.