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wp.org search vs our merit ranking: “graphic designer”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “graphic designer”, we and wp.org disagree on the top plugin, and our order differs from theirs on 16 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

ClickDesigns shows at wp.org #7 but places #21 on merit, a gap of 14 places. Its 100+ installs carry it up the search order; its 5.0★ average from 1 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Cost Calculator Builder places #8 on merit, 4.5★ from 393 reviews, but shows at wp.org #18. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 ElementsKit Elementor Addons – Advanced Widgets & Templates Addons for Elementor 1M+ · 4.9★ (2052) wp.org #3 ↑3 2 too low 2 WP School Calendar 400+ · 4.0★ (8) wp.org #1 ↑1 1 too high 3 Easy Digital Downloads – eCommerce Payments and Subscriptions made easy 40K+ · 4.7★ (592) wp.org #8 ↑2 5 too low 4 Radius Portfolio – Filterable Grid, Gallery & Slider Portfolio 7K+ · 4.6★ (38) wp.org #6 ↑1 2 too low 5 External files in Media Library 500+ · 5.0★ (4) wp.org #2 ↓1 3 too high 6 Five Star Restaurant Reservations – WordPress Booking Plugin 10K+ · 4.7★ (211) wp.org #14 8 too low 7 Prime Slider – Hero Slider, Carousel, WooCommerce & Post Slider Elementor Addons 100K+ · 4.5★ (82) wp.org #10 ↑2 3 too low 8 Cost Calculator Builder 20K+ · 4.5★ (393) wp.org #18 ↑2 10 too low 9 Admin Custom Login 10K+ · 4.6★ (388) wp.org #19 ↑2 10 too low 10 Royal Addons for Elementor – Addons and Templates Kit for Elementor 600K+ · 4.8★ (612) wp.org #20 ↑3 10 too low 11 MyStyle Custom Product Designer 50+ · 3.9★ (13) wp.org #5 6 too high 12 Visual Composer Website Builder 30K+ · 4.6★ (220) wp.org #21 ↑1 9 too low 13 Genolve – AI Business Graphics, Images & Video 100+ · 5.0★ (3) wp.org #4 ↓1 9 too high 14 Printcart Store – Web to Print Product Designer for WooCommerce 60+ · 4.1★ (12) wp.org #9 5 too high 15 Pixobe Designer 10+ · 5.0★ (5) wp.org #13 ↑1 2 too high 16 Portfolio X 100+ · 5.0★ (8) wp.org #23 7 too low 17 Coming Soon Maintenance Mode 6K+ · 4.7★ (3) wp.org #12 ↑3 5 too high 18 Verge3D Publishing and E-Commerce 400+ · 4.0★ (4) wp.org #11 ↑2 7 too high 19 Multicons 2K+ · 5.0★ (4) wp.org #22 ↑2 3 too low 20 SVG Editor: Upload & Change Colors 100+ · 5.0★ (3) wp.org #17 ↑2 3 too high 21 ClickDesigns 100+ · 5.0★ (1) wp.org #7 ↑1 14 too high 22 W Web To Print Shop : uDraw Designer 30+ · 0.0★ (0) wp.org #15 ↑1 7 too high 23 Ovation Elements 10K+ · 3.0★ (2) wp.org #16 ↑2 7 too high 24 Bookingor – Booking System and Appointment Booking Calendar, Meeting Scheduling & WooCommerce 60+ · 5.0★ (1) wp.org #24

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.