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wp.org search vs our merit ranking: “gravity form styler”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “gravity form styler”, we agree with wp.org on the top plugin, and our order differs from theirs on 7 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Contact Form 7 styler for Elementor Page Builder shows at wp.org #8 but places #18 on merit, a gap of 10 places. Its 800+ installs carry it up the search order; its 3.3★ average from 3 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

PowerPack Lite for Beaver Builder places #10 on merit, 5.0★ from 243 reviews, but shows at wp.org #20. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Fluent Forms – Customizable Contact Forms, Survey, Quiz, & Conversational Form Builder 800K+ · 4.8★ (808) wp.org #1 2 Gravity Booster – Styles & Layouts for Gravity Forms 30K+ · 4.6★ (199) wp.org #2 3 Ultimate Addons for Elementor – Widgets, Templates, WooCommerce & Header Footer Builder 2M+ · 4.9★ (2528) wp.org #3 ↑1 4 PowerPack Addons for Elementor: Widgets, Form Styler and Templates 70K+ · 4.8★ (361) wp.org #4 ↑7 5 Formidable Forms – Contact Form, Survey, Quiz, Payment, Calculator Form & Custom Form Builder 300K+ · 4.8★ (1388) wp.org #6 ↓1 1 too low 6 Master Addons for Elementor – Elementor Addons, Widgets, Mega Menu Builder, Popup Builder, Widget Builder & Template Kits 30K+ · 4.5★ (212) wp.org #7 ↓1 1 too low 7 ElementsKit Elementor Addons – Advanced Widgets & Templates Addons for Elementor 1M+ · 4.9★ (2052) wp.org #9 ↓1 2 too low 8 The Plus Addons for Elementor – Mega Menu, Header Footer, Post Grid, AI Widgets & Templates 100K+ · 4.6★ (388) wp.org #10 ↓1 2 too low 9 Ultimate Addons for Beaver Builder (UABB) 20K+ · 5.0★ (332) wp.org #16 ↑1 7 too low 10 PowerPack Lite for Beaver Builder 6K+ · 5.0★ (243) wp.org #20 10 too low 11 Fresh Forms for Gravity 3K+ · 4.7★ (7) wp.org #5 ↓2 6 too high 12 Max Addons for Bricks Builder 1K+ · 4.9★ (9) wp.org #12 13 Responsive Addons for Elementor – Free Elementor Addons, Kits and Elementor Templates 3K+ · 5.0★ (6) wp.org #11 ↓1 2 too high 14 Squad Modules Lite – Free Divi 5 & Divi 4 Modules for Divi Builder 1K+ · 5.0★ (12) wp.org #19 5 too low 15 Beauty Form Styler for Gravity Forms 500+ · 4.2★ (10) wp.org #14 1 too high 16 WP2LEADS | WordPress und KlickTipp einfach verbinden – WooCommerce und KlickTipp einfach verbinden 70+ · 4.8★ (13) wp.org #24 ↓1 8 too low 17 aThemes Addons for Elementor – Widgets & Elementor Addons 7K+ · 5.0★ (5) wp.org #15 2 too high 18 Contact Form 7 styler for Elementor Page Builder 800+ · 3.3★ (3) wp.org #8 ↓1 10 too high 19 LandTech Extras for Elementor 80+ · 5.0★ (2) wp.org #17 ↑1 2 too high 20 Bright Addons for Elementor 30+ · 5.0★ (2) wp.org #21 1 too low 21 Form Styler for Gravity Forms and Elementor 100+ · 0.0★ (0) wp.org #13 8 too high 22 Squad Form Styler – Contact Form 7, Gravity Forms, WPForms, and Fluent Forms 100+ · 5.0★ (2) wp.org #22 ↓1 23 Block Styler For Gravity Forms — · 0.0★ (0) wp.org #23 ↓1 24 Alpha Addons for Gravity Forms 10+ · 5.0★ (1) wp.org #18 ↓2 6 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.