wp.org search vs our merit ranking: “gutenberg template”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “gutenberg template”, we agree with wp.org on the top plugin, and our order differs from theirs on 7 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Templateberg – Gutenberg Templates, WordPress Themes Template Kits & WordPress Templates shows at wp.org #11 but places #22 on merit, a gap of 11 places. Its 6K+ installs carry it up the search order; its 4.3★ average from 6 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Forminator Forms – Contact Form, Payment Form & Custom Form Builder places #11 on merit, 4.8★ from 2144 reviews, but shows at wp.org #20. A smaller install base keeps it further down the default search order than its quality signals alone would.

merit plugin signals wp.org

Spectra Legacy – Gutenberg Blocks 1M+ · 4.7★ (1872) wp.org #1 2

Disable Gutenberg 500K+ · 5.0★ (735) wp.org #2 3

Starter Templates: AI-Powered Website Templates for Elementor & Gutenberg 1M+ · 4.9★ (4755) wp.org #3 4

Templately – Elementor & Gutenberg Template Library: 6500+ Free & Pro Ready Templates And Cloud! 300K+ · 5.0★ (383) wp.org #4 5

Essential Addons for Elementor – Popular Elementor Templates & Widgets 1M+ · 4.9★ (4132) wp.org #5 6

ElementsKit Elementor Addons – Advanced Widgets & Templates Addons for Elementor 1M+ · 4.9★ (2051) wp.org #6 7

Kadence Blocks — Page Builder Toolkit for Gutenberg Editor 600K+ · 4.8★ (333) wp.org #7 ↑1 8

Otter Blocks – Gutenberg Blocks, Page Builder for Gutenberg Editor & FSE 300K+ · 4.7★ (251) wp.org #8 ↓1 9

Gutenberg Essential Blocks – Page Builder for Gutenberg Blocks & Patterns 100K+ · 4.9★ (216) wp.org #10 ↑4 1 too low 10

Stackable – Page Builder Gutenberg Blocks 100K+ · 4.9★ (522) wp.org #12 ↓1 2 too low 11

Forminator Forms – Contact Form, Payment Form & Custom Form Builder 600K+ · 4.8★ (2144) wp.org #20 ↓1 9 too low 12

Complianz GDPR/CCPA Cookie Consent Banner 1M+ · 4.7★ (1667) wp.org #18 ↑2 6 too low 13

GutenKit – Page Builder Blocks, Patterns, and Templates for Gutenberg Block Editor 80K+ · 4.5★ (48) wp.org #14 ↓1 1 too low 14

Starter Sites & Templates by Neve 100K+ · 4.7★ (77) wp.org #17 3 too low 15

Premium Blocks – Gutenberg Blocks, Patterns & Templates 2K+ · 4.8★ (41) wp.org #15 16

Getwid – Gutenberg Blocks 50K+ · 4.7★ (115) wp.org #24 8 too low 17

Gutentor – Gutenberg Blocks – Page Builder for Gutenberg Editor 30K+ · 4.6★ (90) wp.org #22 5 too low 18

No Gutenberg? – Choose Where to Use the Block Editor or the Classic Editor 9K+ · 5.0★ (16) thin reviews wp.org #13 ↓1 5 too high 19

SKT Templates – 100% Free Templates for Elementor & Gutenberg 20K+ · 5.0★ (6) thin reviews wp.org #9 10 too high 20

Custom Field Template 30K+ · 4.0★ (24) thin reviews wp.org #16 4 too high 21

WDesignKit – AI Templates, Widget Builder & MCP Workflow 30K+ · 4.8★ (12) thin reviews wp.org #19 ↓1 2 too high 22

Templateberg – Gutenberg Templates, WordPress Themes Template Kits & WordPress Templates 6K+ · 4.3★ (6) thin reviews wp.org #11 ↓1 11 too high 23

Kadence Starter Templates — Predesigned Website Templates 200K+ · 4.3★ (19) host-installed base thin reviews wp.org #23 24

Inspiro Starter Sites – 20+ Free Demo Templates for Gutenberg & Elementor 10K+ · 5.0★ (1) thin reviews wp.org #21 3 too high

Merit ranking caps the install boost at 1M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted Bayesian score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.