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wp.org search vs our merit ranking: “hide unwanted shortcodes”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “hide unwanted shortcodes”, we agree with wp.org on the top plugin, and our order differs from theirs on 6 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

WPZOOM Forms – Drag & Drop Contact Form Builder for WordPress shows at wp.org #10 but places #23 on merit, a gap of 13 places. Its 10K+ installs carry it up the search order; its 5.0★ average from 2 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Anti-Spam, Spam FireWall by CleanTalk 200K+ · 4.8★ (3224) wp.org #1 2 Content Views – Post Grid & Filter (Shortcode, Blocks, Elementor Widgets) 100K+ · 4.8★ (333) wp.org #3 1 too low 3 Joli Table Of Contents – Table of Contents with Gutenberg Block & Shortcode 7K+ · 4.9★ (43) wp.org #2 1 too high 4 MetForm – Contact Form, Survey, Quiz, Conditional Forms, Form Templates & Custom Form Builder for Elementor 500K+ · 4.7★ (509) wp.org #4 5 Modula Image Gallery – Photo Grid & Video Gallery 100K+ · 4.7★ (617) wp.org #6 1 too low 6 Widget Options – Advanced Conditional Visibility for Gutenberg Blocks & Classic Widgets 100K+ · 4.9★ (1516) wp.org #8 2 too low 7 Flexible Checkout Fields for WooCommerce – WooCommerce Checkout Manager 80K+ · 4.7★ (296) wp.org #7 ↑2 8 Download Manager 100K+ · 4.1★ (1006) wp.org #9 ↓2 1 too low 9 Multiple Columns for Gravity Forms 10K+ · 4.5★ (30) wp.org #5 4 too high 10 All-In-One Security (AIOS) – Security and Firewall 1M+ · 4.7★ (1720) wp.org #12 2 too low 11 DearFlip – PDF Flipbook, 3D Flipbook, PDF embed, PDF viewer 200K+ · 4.9★ (194) wp.org #14 3 too low 12 Block Visibility — Conditional Visibility Control for the Block Editor 40K+ · 4.9★ (108) wp.org #13 ↑2 1 too low 13 FluentSnippets – High-Performance Code Snippets, Header & Footer Code, Custom CSS & PHP Code Manager 50K+ · 4.7★ (78) wp.org #11 2 too high 14 EmbedPress 100K+ · 4.8★ (307) wp.org #19 ↓1 5 too low 15 New User Approve 20K+ · 4.3★ (131) wp.org #15 ↓2 16 Portfolio Filter Gallery – Photo Gallery 20K+ · 4.8★ (348) wp.org #24 8 too low 17 UsersWP – Front-end login form, User Registration, User Profile & Members Directory plugin for WP 20K+ · 4.7★ (183) wp.org #22 5 too low 18 Clean Login 5K+ · 4.7★ (144) wp.org #20 ↑1 2 too low 19 My Private Site – Make Your Whole Site Private, Force Login & Block Registration Spam 10K+ · 4.5★ (82) wp.org #18 ↓1 1 too high 20 Advanced iFrame 40K+ · 4.4★ (54) wp.org #16 4 too high 21 Post Slider and Post Carousel with Post Vertical Scrolling Widget – A Responsive Post Slider 10K+ · 4.7★ (31) wp.org #17 ↑2 4 too high 22 WPC Smart Wishlist for WooCommerce 100K+ · 4.8★ (34) wp.org #21 ↓1 1 too high 23 WPZOOM Forms – Drag & Drop Contact Form Builder for WordPress 10K+ · 5.0★ (2) wp.org #10 13 too high 24 Taggbox: Social Media Feed Widget 1K+ · 5.0★ (4) wp.org #23 1 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.