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wp.org search vs our merit ranking: “html to shortcode generator”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “html to shortcode generator”, we agree with wp.org on the top plugin, and our order differs from theirs on 10 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

SMK Sidebar Generator shows at wp.org #8 but places #20 on merit, a gap of 12 places. Its 10K+ installs carry it up the search order; its 4.4★ average from 5 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Events Shortcodes For The Events Calendar places #12 on merit, 4.9★ from 214 reviews, but shows at wp.org #18. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 All in One SEO – AI SEO Plugin to Boost SEO Rankings & Traffic (Schema, Local SEO, Sitemap & SEO Insights) 2M+ · 4.7★ (5231) wp.org #1 2 Dynamic XML Sitemaps Generator for Google 20K+ · 4.7★ (47) wp.org #2 3 Data Tables Generator by Supsystic – Excel-like, WooCommerce & Pricing Tables 10K+ · 4.7★ (497) wp.org #6 3 too low 4 Ad Inserter – Ad Manager & AdSense Ads 300K+ · 4.9★ (2433) wp.org #9 5 too low 5 WPCode – Insert Headers and Footers + Custom Code Snippets – WordPress Code Manager 3M+ · 4.9★ (1917) wp.org #7 2 too low 6 Export WordPress Pages to Static HTML & PDF — Static Site Export 4K+ · 3.8★ (51) wp.org #3 ↑1 3 too high 7 Bulk Page Generator and Mass Page Builder – Page Generator 3K+ · 4.6★ (70) wp.org #5 2 too high 8 CSV to HTML 300+ · 5.0★ (22) wp.org #4 ↓1 4 too high 9 The Post Grid – Shortcode, Gutenberg Blocks and Elementor Addon for Post Grid 100K+ · 4.8★ (265) wp.org #10 ↑1 1 too low 10 AI Puffer – AI Chatbot & MCP Server for Claude and ChatGPT 10K+ · 4.6★ (166) wp.org #11 1 too low 11 Fluent Forms – Customizable Contact Forms, Survey, Quiz, & Conversational Form Builder 800K+ · 4.8★ (808) wp.org #15 ↓3 4 too low 12 Events Shortcodes For The Events Calendar 10K+ · 4.9★ (214) wp.org #18 ↓4 6 too low 13 Forminator Forms – Contact Form, Payment Form & Custom Form Builder 600K+ · 4.8★ (2144) wp.org #24 11 too low 14 Text To Speech TTS Accessibility 4K+ · 4.8★ (93) wp.org #16 2 too low 15 Contact Form Generator : Creative form builder for WordPress 700+ · 4.4★ (67) wp.org #13 2 too high 16 WP Sitemap Page 200K+ · 4.8★ (205) wp.org #22 6 too low 17 MxChat – AI Chatbot & Content Generation for WordPress 2K+ · 5.0★ (31) wp.org #14 ↑1 3 too high 18 Barcode Generator: Print Product Labels & Order Barcode Label (A4, Thermal/Roll, Letter) 900+ · 4.5★ (74) wp.org #17 1 too high 19 DK PDF – WordPress PDF Generator 3K+ · 4.5★ (44) wp.org #21 2 too low 20 SMK Sidebar Generator 10K+ · 4.4★ (5) wp.org #8 12 too high 21 Five-Star Ratings Shortcode 500+ · 4.2★ (5) wp.org #12 ↓2 9 too high 22 Dummy Text Generator 100+ · 5.0★ (2) wp.org #20 ↓1 2 too high 23 HTML Editor for Contact Form 7 1K+ · 5.0★ (2) wp.org #23 24 CodingBunny LLMs.txt Generator 100+ · 5.0★ (1) wp.org #19 ↓1 5 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted Bayesian score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.