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wp.org search vs our merit ranking: “import medium”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “import medium”, we and wp.org disagree on the top plugin, and our order differs from theirs on 10 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Themebeez Toolkit shows at wp.org #12 but places #23 on merit, a gap of 11 places. Its 8K+ installs carry it up the search order; its 5.0★ average from 1 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Logo Slider – Logo Carousel, Logo Showcase, Logo Gallery & Client Logos places #12 on merit, 4.7★ from 252 reviews, but shows at wp.org #22. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Blog2Social: Social Media Auto Post & Scheduler 40K+ · 4.5★ (2107) wp.org #3 2 too low 2 Product Feed PRO for WooCommerce by AdTribes – Product Feeds for WooCommerce 80K+ · 4.7★ (1072) wp.org #5 ↑1 3 too low 3 Post Export Import with Media 1K+ · 4.5★ (8) wp.org #1 2 too high 4 SimpLy Gallery 40K+ · 4.8★ (118) wp.org #4 5 Poptin – Email Marketing Automation, Newsletter & Exit Pop Ups, Email Popups 20K+ · 4.9★ (701) wp.org #7 ↑2 2 too low 6 Media Library Tools – AI-Powered Rename, Clean & CSV Import/Export 1K+ · 4.7★ (14) wp.org #2 4 too high 7 Smash Balloon Social Photo Feed – Easy Social Feeds Plugin 1M+ · 4.9★ (4358) wp.org #8 ↓3 1 too low 8 NextScripts: Social Networks Auto-Poster 20K+ · 3.3★ (617) wp.org #6 ↑1 2 too high 9 Smart Manager – Bulk Edit for WooCommerce 10K+ · 4.4★ (288) wp.org #9 ↑2 10 Robo Gallery – Photo & Image Slider 40K+ · 4.3★ (406) wp.org #10 ↑2 11 WPeMatico RSS Feed Fetcher 10K+ · 4.8★ (514) wp.org #17 6 too low 12 Logo Slider – Logo Carousel, Logo Showcase, Logo Gallery & Client Logos 30K+ · 4.7★ (252) wp.org #22 ↓1 10 too low 13 Team Members – A WordPress Team Plugin with Gallery, Grid, Carousel, Slider, Table, List, and More 2K+ · 4.7★ (91) wp.org #19 ↑5 6 too low 14 SQLite Object Cache 10K+ · 5.0★ (51) wp.org #21 7 too low 15 Manage Notification E-mails 100K+ · 4.8★ (56) wp.org #23 ↓3 8 too low 16 WebToffee EU Order Withdrawal Button for WooCommerce 1K+ · 5.0★ (10) wp.org #13 ↑2 3 too high 17 MPG – Multiple Page Generator, Bulk Landing Pages & Programmatic SEO 2K+ · 3.9★ (27) wp.org #14 ↑2 3 too high 18 SOOZ – AI for SEO – Bulk Generate Focus Keyphrases, Metadata, Alt Text (SEO Autopilot) 2K+ · 4.7★ (15) wp.org #16 ↑3 2 too high 19 Grid Gallery – for Photo Gallery, Image Gallery & Portfolio 1K+ · 5.0★ (8) wp.org #15 ↑3 4 too high 20 Content Blocks Builder – Create blocks, repeater blocks with carousel, grid, popup layouts 1K+ · 5.0★ (14) wp.org #24 ↓2 4 too low 21 Lead Form Builder & Contact Form 8K+ · 4.3★ (6) wp.org #11 ↑3 10 too high 22 UseStrict’s Calendly Embedder 2K+ · 5.0★ (3) wp.org #20 ↑3 2 too high 23 Themebeez Toolkit 8K+ · 5.0★ (1) wp.org #12 ↓2 11 too high 24 Replace External Images – Import External Images 100+ · 0.0★ (0) wp.org #18 6 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted Bayesian score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.