Poptin – Email Marketing Automation, Newsletter & Exit Pop Ups, Email Popups
by Poptin · Email & Marketing
Free email automation, email campaigns, exit intent popup builder, gamified popups with spin the wheel, contact forms & smart pop ups. 🎉
Try it live opens a temporary test site in your browser, which can take about 20 seconds to load. Plugins that rely on outside services or a full server may not work completely there.
Health
A 99/100
no flags
Active installs
20K+
≈29K estimated
Momentum
-4%
downloads vs prior 30d
Biggest opportunity: Rating quality scores 97/100. Lift the average: resolve the issues driving the low reviews.
99 health vs 66 average across 2,122 Email & Marketing plugins
Install conversion
How it's measured →3.6%
of downloads still active
At least 20K of 556.4K lifetime downloads are still running, above its category: the median Email & Marketing plugin keeps 0.9%, across 1,295 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other Email & Marketing plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
This plugin shipped 7 releases in the last 12 months, and every existing install that updated counted as another download. wp.org publishes no split between first installs and updates, so we show the raw rate rather than guess at one.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Excellent listing optimization
Well tuned across the board
Updated 5 days ago
Tested up to WordPress 7.1.4, the current branch or newer
4.9★ over 701 reviews, smoothed to 4.85★
5 of 5 tags set · short description in place
12 of 12 support threads resolved in the last 2 months
Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
53
Momentum
Holding steady
+1.0
Velocity
places per keyword, 28d
48%
Breadth
of keywords climbing, 28d
+0.7
Acceleration
recent half vs earlier
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| ups | #1 | #1 | 0 |
| pop ups your tag | #1 | #1 | 0 |
| pop | #1 | #1 | 0 |
| exit | #1 | #1 | 0 |
| poptin | #1 | #1 | 0 |
| exit intent | #1 | #1 | 0 |
| spin the wheel | #1 | #1 | 0 |
| gamified | #1 | #1 | 0 |
| email popup | #1 | #1 | up 1 |
| email automation your tag | #2 | #2 | up 1 |
| email marketing your tag | #2 | #2 | up 5 |
| email marketing automation | #2 | #2 | 0 |
| marketing automation | #2 | #2 | 0 |
| email campaigns | #2 | #2 | up 1 |
| intent | #2 | #1 | 0 |
| email pop up | #1 | #1 | 0 |
| automation | #3 | #3 | 0 |
| exit intent popups | #1 | #1 | 0 |
| popups | #3 | #3 | up 5 |
| exit popups | #1 | #1 | 0 |
1029 searches this plugin appeared in over the last 90 days, 20 listed. 857 left out as unrelated or noise (years, numbers, stray words).
What to do about it
- Your five tags are all earning their place. Each gets you onto page 1 of its own search, so none is worth giving up. “email newsletters”, “marketing” and “content marketing” (#4, #4 and #5 untagged) would be the next worth testing if a slot frees up.
Daily downloads
Since 5 Oct 2022 · 1,489 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 31.9K · peaks are release surges
Directory rank vs rivals
wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you
Rating trend
Star average over time · dips mark rough releases
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
Actively maintainedHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
7
releases in the last 12 months
1mo ago
latest release · v1.3.13 · 29 Sep 2026
29
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin · 98% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “20K+”. Our estimate pins where the real number sits.
Crossed into this band 4.2 years ago; the previous band took 2.1 years to cross, which places it about 90% of the way through.
Install history since 15 Nov 2019
Recent reviews
All reviews on wp.org ↗- ★★★★★ silkenathalie4mo ago
Easy to use, nice templates.
Read on wp.org ↗ - ★★★★★ marcowp14mo ago
I tried today this plugin, is good responsive, very ease to configure.
Read on wp.org ↗ - ★★★★★ wongdefa5mo ago
Although I’ve only been using it for a year, its features and services have saved me a lot of time, so I recommend you give it a try.
Read on wp.org ↗ - ★★★★★ stevex645mo ago
This plugin really does the job. It gives you all kinds of options and features, so you can get exactly what you need out of it. Very glad I found it.
Read on wp.org ↗ - ★★★★★ jspencer996mo ago
Super easy to use and great customer service that reply promptly.
Read on wp.org ↗ - ★★★★★ thelaserbeautique7mo ago
Customer service is exceptional. The plugin is also incredibly user-friendly and easy to navigate. We’ve seen great results from this pop-up and would highly recommend it!
Read on wp.org ↗ - ★★★★★ sabinehir7mo ago
I’ve found a great plugin here; it’s very easy to use and actually quite simple to set up. It would be great if there were an option to customise the language, for example via a WPML integration. The support team is very quick to respond and very friendly.
Read on wp.org ↗ - ★★★★★ jmorgan938mo ago
Easy to use platform, connects with Zapier for integrations and the customer service is quick and helpful.
Read on wp.org ↗
Latest updates
via wp.org changelogRecent releases and news for this plugin
- — Version 1.3.12 Fix for Poptin logout to prevent disconnection. 1.3.12
- — Version 1.3.11 Introduced Poptin Email with – allowing users to create newsletters, send email campaigns, and build email automations directly from Poptin. 1.3.11
- — Version 1.3.10 Added a fix for WordPress warning 1.3.10
- — Version 1.3.9 Added quick links to login and retrieving installation code 1.3.9
- — Version 1.3.8 Logout bug fixed 1.3.8
- — Version 1.3.7 WordPress Playground bug fixed 1.3.7
Security history
via Wordfence IntelligenceThe 1 disclosed vulnerability is patched in the current version (1.3.13). Sites still on an older version should update.
- Patched Medium · 6.4 Poptin <= 1.3 - Authenticated (Contributor+) Stored Cross-Site Scripting via Shortcode ↗2023-09-18 CVE-2023-4961 Improper Neutralization of Input During Web Page Generation Affects <= 1.3 Patched in 1.3.1
Vulnerability records provided by Wordfence Intelligence. Copyright 2012-2026 Defiant Inc. License and terms.
CVE records: Copyright 1999-2026 The MITRE Corporation. CVE terms of use.
Languages
via translate.wordpress.orgTranslated into 12 languages, 1 at 90% or more
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
Share of voice
How often each assistant names Poptin when asked about these topics, where it comes in the answer, and how that compares with its wp.org search position. Latest run 1 Nov 2026.
- Assistants
- ChatGPT, Claude
- Topics tracked
- Newsletter, Popups
Readme readiness
7 of 8 pass · checked 26 Oct 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ! Says what it does Short description names no action; say what the plugin does for the site.
- ✓ Has a FAQ 10 questions in the FAQ.
- ✓ FAQ asks real questions 10 of 10 read like questions a user would type.
- ✓ Names who it is for Names its audience or use cases ("for woocommerce stores", "perfect for", "if you want").
- ✓ Names what it works with Mentions WooCommerce, Elementor, Gutenberg, Divi and 19 more.
- ✓ Headings and lists 11 headings and 4 lists.
- ✓ Enough to quote 15,937 characters of description.
- ✓ Tags match the text All 5 tags appear in the text.
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2022-08-09 10K+ → 20K+ up after 779 days in tier
- 2020-06-21 8K+ → 10K+ up
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
Sender – Newsletter, SMS and Email Marketing Automation for WooCommerce 5K+ installs · 4.7★ · 4 shared tags A -
MailPoet – Newsletters, Email Marketing, and Automation 500K+ installs · 4.4★ · 3 shared tags B -
Email Subscribers & Newsletters by Icegram Express – Email Marketing, Post Notifications & WooCommerce Marekting Automation for WordPress 50K+ installs · 4.6★ · 3 shared tags B -
SureContact – Newsletters, Email Marketing, Automation, Revenue Tracking & CRM 10K+ installs · 4.5★ · 3 shared tags A -
MailerPress – Email Marketing, Newsletter, Email Automation & WooCommerce Emails 1K+ installs · 4.5★ · 3 shared tags A -
Get a Newsletter 400+ installs · 3.6★ · 3 shared tags
Embed this report card
Drop a live Pulse card for Poptin – Email Marketing Automation, Newsletter & Exit Pop Ups, Email Popups into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/poptin" width="480" height="300" style="border:0" loading="lazy" title="Poptin – Email Marketing Automation, Newsletter & Exit Pop Ups, Email Popups — Plugin Pulse"></iframe> Poptin – Email Marketing Automation, Newsletter & Exit Pop Ups, Email Popups: 20K+ active installs, 4.9★ (701 reviews). Plugin Pulse (WP Mayor), as of 2026-11-01. https://plugins.wpmayor.com/plugin/poptin
Spotted a number that looks wrong? Report a data issue and we'll check it against the source.