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wp.org search vs our merit ranking: “incident response”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “incident response”, we agree with wp.org on the top plugin, and our order differs from theirs on 8 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

SecurynAI – Security, Firewall, Malware Scan, and Vulnerability Alerts shows at wp.org #9 but places #15 on merit, a gap of 6 places. Its 60+ installs carry it up the search order; its 5.0★ average from 1 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

UpdraftPlus: WP Backup & Migration Plugin places #4 on merit, 4.8★ from 8710 reviews, but shows at wp.org #15. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Wordfence Security – Firewall, Malware Scan, and Login Security 5M+ · 4.7★ (5042) wp.org #1 2 NinjaFirewall (WP Edition) – Advanced Security Plugin and Firewall 100K+ · 4.9★ (220) wp.org #2 ↑1 3 Sucuri Security – Auditing, Malware Scanner and Security Hardening 600K+ · 4.2★ (386) wp.org #5 ↑1 2 too low 4 UpdraftPlus: WP Backup & Migration Plugin 4M+ · 4.8★ (8710) wp.org #15 ↑3 11 too low 5 WebTotem Security 700+ · 4.2★ (13) wp.org #3 ↓1 2 too high 6 Atlant Security 800+ · 5.0★ (8) wp.org #4 ↑1 2 too high 7 Check for Broken Links – Broken Link Checker & SEO Suite 2K+ · 4.0★ (6) wp.org #7 ↑2 8 SiteFort Security – Malware Scanner, Firewall, Login Security & Hardening 70+ · 5.0★ (5) wp.org #12 ↑2 4 too low 9 Uptime Monitoring for WordPress – My Website is Online 500+ · 5.0★ (2) wp.org #6 ↓2 3 too high 10 Segurium – Free Malware Removal & Auto Cleanup for Hacked Websites, Antivirus Scanner, Vulnerability Alerts 100+ · 5.0★ (3) wp.org #11 1 too low 11 Loyal Security – Firewall & Malware Scanner 10+ · 5.0★ (3) wp.org #13 ↑2 2 too low 12 PressPrimer Quiz – AI Quiz Maker, Exam Builder & LMS Assessment Plugin 200+ · 5.0★ (4) wp.org #20 ↑1 8 too low 13 BetterShield – Security Audit, 2FA, Passkeys & Login Protection 500+ · 0.0★ (0) wp.org #8 ↑5 5 too high 14 Vulnity Security 40+ · 5.0★ (3) wp.org #23 9 too low 15 SecurynAI – Security, Firewall, Malware Scan, and Vulnerability Alerts 60+ · 5.0★ (1) wp.org #9 ↑7 6 too high 16 Activity Track – User Activity Log & Security Monitor 10+ · 5.0★ (1) wp.org #10 6 too high 17 CodeWP Shield Monitor 60+ · 0.0★ (0) wp.org #16 ↑1 1 too high 18 WP Access Control Center 10+ · 0.0★ (0) wp.org #17 ↑2 1 too high 19 AiutoComputerHelp Persistence Audit — · 0.0★ (0) wp.org #18 ↑2 1 too high 20 PowerSEC – Firewall, Malware Scanner, Login Security & Backup 10+ · 5.0★ (1) wp.org #14 ↓2 6 too high 21 Malroot Security 30+ · 0.0★ (0) wp.org #19 2 too high 22 BrandBees Malware Guardian 20+ · 0.0★ (0) wp.org #21 ↑1 1 too high 23 Interaktiv Security Scanner 100+ · 0.0★ (0) wp.org #22 1 too high 24 Steel Security & Hardening – Site Audit Tools 20+ · 0.0★ (0) wp.org #24

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.