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wp.org search vs our merit ranking: “item condition”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “item condition”, we agree with wp.org on the top plugin, and our order differs from theirs on 10 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Discount Rules for WooCommerce – Disco | Dynamic Pricing, Conditions, Bulk, Bundle, BOGO shows at wp.org #5 but places #20 on merit, a gap of 15 places. Its 4K+ installs carry it up the search order; its 4.2★ average from 9 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Popup Builder – Create highly converting, mobile friendly marketing popups. places #9 on merit, 4.7★ from 2,216 reviews, but shows at wp.org #15. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 TranslatePress – Translate Multilingual sites with AI Translation 400K+ · 4.7★ (1,669) wp.org #1 2 Complianz GDPR/CCPA Cookie Consent Banner 1M+ · 4.7★ (1,668) wp.org #2 ↑2 3 Fluent Forms – Customizable Contact Forms, Survey, Quiz, & Conversational Form Builder 800K+ · 4.8★ (808) wp.org #3 ↓1 4 Premium Addons for Elementor – AI-Ready Elementor Addons, Widgets & Templates 600K+ · 4.9★ (1,680) wp.org #4 ↓1 5 Advanced Ads – Ad Manager & AdSense 90K+ · 4.9★ (1,463) wp.org #10 ↑3 wp.org ranks it 5 places below merit 6 ElementsKit Elementor Addons – Advanced Widgets & Templates Addons for Elementor 1M+ · 4.9★ (2,051) wp.org #9 ↑1 wp.org ranks it 3 places below merit 7 Translate WordPress with GTranslate 900K+ · 4.9★ (4,962) wp.org #12 wp.org ranks it 5 places below merit 8 Privacy Policy Generator, Terms & Conditions, GDPR, CCPA, Cookie Policy & Disclaimer Templates – WPLP Legal Pages 10K+ · 4.7★ (93) wp.org #8 9 Popup Builder – Create highly converting, mobile friendly marketing popups. 200K+ · 4.7★ (2,216) wp.org #15 wp.org ranks it 6 places below merit 10 Terms and Conditions Popup for WooCommerce 1K+ · 4.9★ (28) wp.org #6 wp.org ranks it 4 places above merit 11 Discount Rules and Dynamic Pricing for WooCommerce 9K+ · 4.7★ (248) wp.org #11 12 Otter Blocks – Gutenberg Blocks, Page Builder for Gutenberg Editor & FSE 300K+ · 4.7★ (251) wp.org #13 ↓4 wp.org ranks it 1 place below merit 13 Forminator Forms – Contact Form, Payment Form & Custom Form Builder 600K+ · 4.8★ (2,147) wp.org #18 ↓1 wp.org ranks it 5 places below merit 14 Popup Maker – Boost Sales, Conversions, Optins, Subscribers with the Ultimate WP Popup Builder 600K+ · 4.9★ (4,515) wp.org #21 ↓3 wp.org ranks it 7 places below merit 15 User Profile Builder – Beautiful User Registration Forms, User Profiles & User Role Editor 40K+ · 4.7★ (738) wp.org #20 ↑3 wp.org ranks it 5 places below merit 16 Discount Rules for WooCommerce 100K+ · 4.9★ (1,398) wp.org #23 ↓3 wp.org ranks it 7 places below merit 17 Smart Coupons For WooCommerce Coupons 30K+ · 4.7★ (133) wp.org #17 18 Advanced Dynamic Pricing and Discount Rules for WooCommerce 20K+ · 4.7★ (123) wp.org #16 ↓5 wp.org ranks it 2 places above merit 19 Depicter — Popup & Slider Builder 70K+ · 4.6★ (236) wp.org #19 ↑3 20 Discount Rules for WooCommerce – Disco | Dynamic Pricing, Conditions, Bulk, Bundle, BOGO 4K+ · 4.2★ (9) wp.org #5 wp.org ranks it 15 places above merit 21 Terms and Conditions per Product for WooCommerce 700+ · 4.6★ (13) wp.org #7 wp.org ranks it 14 places above merit 22 YayPricing – WooCommerce Dynamic Pricing & Discounts 3K+ · 5.0★ (72) wp.org #22 ↓3 23 Header Footer Builder for Elementor 30K+ · 5.0★ (5) wp.org #14 wp.org ranks it 9 places above merit 24 Product Condition Manager for WooCommerce 10+ · 5.0★ (1) wp.org #24

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.