Popup Builder – Create highly converting, mobile friendly marketing popups.

How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.

Directory rank vs rivals

wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you

How often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.

Share of active installs on each version of this plugin · 66% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.

Refined from the date this plugin crossed into its current band.

No paid tier is visible, so we don't put a figure on revenue or sale value: that would be guessing. The install base is a real asset to an acquirer, just not one public data lets us price. A declining trend compresses what a buyer would pay.

1. ★★★★★ nicolaettore

   2mo ago

   What he does is really basic, I would say useless and not beautiful. This topic was modified 1 week, 4 days ago by nicolaettore.

   Read on wp.org ↗
2. ★★★★★ henryfiewor

   2mo ago

   Sinple cool and wow

   Read on wp.org ↗
3. ★★★★★ ebennettcheer

   3mo ago

   Easy product to plug into WordPress. I had one question but they were able to help me after messaging in their chatbot.

   Read on wp.org ↗
4. ★★★★★ Mauricio Lopez Coria

   3mo ago

   Está buenísimo. Tiene las opciones básicas necesarias para la mayoría de los usuarios. Tiene un tamaño pequeño y es muy rápido.

   Read on wp.org ↗
5. ★★★★★ Ken

   3mo ago

   Very happy with your pop up plugin as it’s been working faultlessly, thank you!

   Read on wp.org ↗
6. ★★★★★ jorge.marcet

   4mo ago

   Beun plugin de popup. Del lo mejor que hay en el mercado de plugins.

   Read on wp.org ↗
7. ★★★★★ elhmndour

   6mo ago

   Plugin de popup simple à utiliser, puissant et flexible. Aucun problème détecté sur les plateformes sur lesquelles je l’ai utilisé.

   Read on wp.org ↗
8. ★★★★★ stevesugden

   6mo ago

   I use this plugin to add pop-up size, etc tables to product pages. My only criticism is the slightly unconventional default position of the close button – bottom right not top right?

   Read on wp.org ↗

Recent releases and news for this plugin

1. — Version 4.4.5 Fixed: Infinite translation update loop for pl_PL and other locales Fixed: Newsletter “From Email” setting reverts to WordPress admin email after saving Fixed: Hard-coded untranslatable strings “Search Subscriber” and “G 4.4.5
2. — Version 4.4.4 Fix: Improvement of compatibility with the WPML language plugin. 4.4.4
3. — Version 4.4.3 Security: Fixed a vulnerability related to predictable unsubscribe tokens. Security: Improved unsubscribe token generation and validation. 4.4.3
4. — Version 4.4.2 Security: avoid GET parameter serialization 4.4.2
5. — Version 4.4.1 Fix: Audio doesn’t play on the front-end. Fix: PHP 8.2+ warning errors. Improve: Select Post or Page template option. 4.4.1
6. — Version 4.4.0 New feature: Allow to use *.webp format to create Popup with Image type. Fix the PHP 8.2+ warning errors. 4.4.0

23 disclosed vulnerabilities on record for this plugin, all fixed in the current version. Sites on older versions stay exposed until they update.

1. Medium · 5.3 Popup Builder - Create highly converting, mobile friendly marketing popups. <= 4.4.2 - Improper Authorization to Unauthenticated Subscriber Removal via Predictable Tokens ↗
   2026-02-18 CVE-2025-13079 Use of Predictable Algorithm in Random Number Generator Affects <= 4.4.2 Patched in 4.4.3
2. Medium · 6.4 Popup Builder – Create highly converting, mobile friendly marketing popups. <= 4.4.1 - Authenticated (Contributor+) Stored Cross-Site Scripting ↗
   2025-12-12 CVE-2025-9856 Improper Neutralization of Input During Web Page Generation ('Cross-site Scripting') Affects <= 4.4.1 Patched in 4.4.2
3. Medium · 4.4 Popup Builder <= 4.3.4 - Authenticated (Admin+) Stored Cross-Site Scripting ↗
   2024-11-21 CVE-2024-9428 Improper Neutralization of Input During Web Page Generation ('Cross-site Scripting') Affects <= 4.3.4 Patched in 4.3.5
4. Medium · 5.3 Popup Builder <= 4.3.6 - Sensitive Information Exposure via Imported Subscribers CSV File ↗
   2024-08-28 CVE-2024-2541 Exposure of Sensitive Information to an Unauthorized Actor Affects <= 4.3.6 Patched in 4.3.7
5. High · 7.4 Popup Builder <= 4.3.0 - Missing Authorization in Multiple AJAX Actions ↗
   2024-06-14 CVE-2024-2544 Missing Authorization Affects <= 4.3.0 Patched in 4.3.2
6. High · 8.1 Popup Builder – Create highly converting, mobile friendly marketing popups <= 4.3.1 - Missing Authorization and Nonce Exposure ↗
   2024-06-14 CVE-2023-6696 Missing Authorization Affects <= 4.3.1 Patched in 4.3.2
7. Medium · 6.4 Popup Builder <= 4.2.7 - Authenticated(Contributor+) Stored Cross-Site Scripting via Custom JS ↗
   2024-05-31 CVE-2024-2506 Improper Neutralization of Input During Web Page Generation ('Cross-site Scripting') Affects <= 4.2.7 Patched in 4.3.0
8. Medium · 6.4 Popup Builder <= 4.2.6 - Authenticated (Contributor+) Stored Cross-Site Scripting via Shortcode ↗
   2024-03-25 CVE-2024-30184 Improper Neutralization of Input During Web Page Generation ('Cross-site Scripting') Affects <= 4.2.6 Patched in 4.2.7
9. Medium · 5.5 Popup Builder <= 4.2.5 - Authenticated (Admin+) Server-Side Request Forgery ↗
   2024-01-17 CVE-2023-6294 Server-Side Request Forgery (SSRF) Affects <= 4.2.5 Patched in 4.2.6
10. Medium · 6.1 Popup Builder <= 4.2.2 - Unauthenticated Stored Cross-Site Scripting ↗
    2023-12-11 CVE-2023-6000 Improper Neutralization of Input During Web Page Generation ('Cross-site Scripting') Affects < 4.2.3 Patched in 4.2.3
11. Medium · 4.4 Popup Builder <= 4.2.1 - Authenticated (Admin+) Stored Cross-Site Scripting ↗
    2023-08-28 CVE-2023-3226 Improper Neutralization of Input During Web Page Generation ('Cross-site Scripting') Affects <= 4.2.1 Patched in 4.2.2
12. High · 8.8 Popup Builder – Create highly converting, mobile friendly marketing popups. <= 4.1.11 - Cross-Site Request Forgery to Settings Update ↗
    2022-06-30 CVE-2022-29495 Cross-Site Request Forgery (CSRF) Affects <= 4.1.11 Patched in 4.1.12
13. Medium · 5.5 Popup Builder <= 4.1.10 - Authenticated (Admin+) Cross-Site Scripting ↗
    2022-06-20 CVE-2022-1894 Improper Neutralization of Input During Web Page Generation ('Cross-site Scripting') Affects <= 4.1.10 Patched in 4.1.11
14. Medium · 4.3 Popup Builder <= 4.1.0 - Cross-Site Request Forgery ↗
    2022-06-17 CVE-2022-32289 Cross-Site Request Forgery (CSRF) Affects <= 4.1.0 Patched in 4.1.11
15. Critical · 9.8 Popup Builder <= 4.1.0 - SQL Injection ↗
    2022-03-07 CVE-2022-0479 Improper Neutralization of Special Elements used in an SQL Command ('SQL Injection') Affects < 4.1.1 Patched in 4.1.1
16. High · 7.2 Popup Builder <= 4.0.6 - Authenticated SQL Injection via order & orderby Parameters ↗
    2022-01-24 CVE-2022-0228 Improper Neutralization of Special Elements used in an SQL Command ('SQL Injection') Affects < 4.0.7 Patched in 4.0.7
17. High · 8.8 Popup Builder <= 4.0.6 - Local File Inclusion and PHAR Deserialization ↗
    2022-01-24 CVE-2021-25082 Improper Control of Filename for Include/Require Statement in PHP Program ('PHP Remote File Inclusion') Affects < 4.0.7 Patched in 4.0.7
18. Medium · 6.1 Popup Builder <= 3.73 - Reflected Cross-Site Scripting ↗
    2021-02-02 CVE-2021-24152 Improper Neutralization of Input During Web Page Generation ('Cross-site Scripting') Affects <= 3.73 Patched in 3.74
19. Medium · 6.3 Popup Builder <= 3.72 Missing Authorization on AJAX actions ↗
    2021-01-28 Missing Authorization Affects <= 3.71 Patched in 3.72
20. High · 8.3 Popup Builder <= 3.63 - Unauthenticated Stored Cross-Site Scripting ↗
    2020-03-12 CVE-2020-10196 Improper Neutralization of Input During Web Page Generation ('Cross-site Scripting') Affects <= 3.63 Patched in 3.64.1
21. Medium · 6.3 Popup Builder <= 3.63 - Authenticated Settings Modification, Configuration Disclosure, and User Data Export ↗
    2020-03-12 CVE-2020-10195 Exposure of Sensitive Information to an Unauthorized Actor Affects <= 3.63 Patched in 3.64.1
22. Critical · 9.8 Popup Builder 2.2.8 - 2.6.7.6 - PHP Object Injection ↗
    2020-02-16 CVE-2020-9006 Deserialization of Untrusted Data Affects 2.2.8 - 2.6.7.6 Patched in 3.0
23. Critical · 9.8 Popup Builder <= 3.44 - SQL Injection ↗
    2019-08-06 CVE-2019-14695 Improper Neutralization of Special Elements used in an SQL Command ('SQL Injection') Affects <= 3.44 Patched in 3.45

Automated install-time checks, tested on PHP 8.1.12 · WP 7.0

Translated into 21 languages, 5 at 90% or more

Growth timeline

Install-tier crossings we have observed, and how long each tier took to outgrow

1. 2023-06-30 300K+ → 200K+ down

Competes with

The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).

• Claspo – Popups, Spin the Wheel & Email Capture 1K+ installs · 4.7★ · 4 shared tags A
• Popup – Popup Maker 70+ installs · 3.9★ · 4 shared tags D
• Popup builder with Gamification, Multi-Step Popups, Page-Level Targeting, and WooCommerce Triggers 70K+ installs · 4.3★ · 3 shared tags A
• CM Pop-Up – Create engaging popups to capture attention and boost interaction 8K+ installs · 3.6★ · 3 shared tags B
• WP Popup Builder – Popup Forms and Marketing Lead Generation 2K+ installs · 3.8★ · 3 shared tags B
• Modal Popup Box — Popup Maker & Popup Builder 2K+ installs · 3.7★ · 3 shared tags B

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Popup Builder – Create highly converting, mobile friendly marketing popups.: 200K+ active installs, 4.7★ (2,213 reviews). Plugin Pulse (WP Mayor), as of 2026-08-25. https://plugins.wpmayor.com/plugin/popup-builder