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Popup Builder – Create highly converting, mobile friendly marketing popups.

by popupbuilder · Page Builders

Try it live ↗ wp.org ↗

Increase Sales, Lead Generation, Conversion rates and receive good Call to Action rates with smart WordPress popup plugin.

Try it live opens a temporary test site in your browser, which can take about 20 seconds to load. Plugins that rely on outside services or a full server may not work completely there.

Health

A 88/100

no flags

Active installs

200K+

≈250K estimated

Momentum

-12%

downloads vs prior 30d

Biggest opportunity: Support resolution scores 60/100. Mark more forum threads resolved — the resolved ratio feeds the ranking.

See the detail → Get the free audit
How scoring works →
88 Health · A
Maintenance 100/100
Rating quality 94/100
Support 70/100
Security 75/100

88 health vs 72 average across 1,891 Page Builders plugins

200K+

Active installs

≈250K estimated

12.3M

Total downloads

since 2015 · 1.6% still active

4.7/5

Rating

2,215 reviews · +0.2/wk

-12%

114.3K

Downloads · 30d

category median +14%

Install conversion

How it's measured →

1.6%

of downloads still active

At least 200K of 12.3M lifetime downloads are still running, below its category: the median Page Builders plugin keeps 2.4%, across 1,264 plugins.

Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other Page Builders plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.

This plugin shipped 4 releases in the last 12 months, and every existing install that updated counted as another download. wp.org publishes no split between first installs and updates, so we show the raw rate rather than guess at one.

Ratings · 2215 reviews

Read on wp.org ↗
5★
2006 4★
59 3★
20 2★
18 1★
112

Details

Version
4.4.6
Last updated
12d ago
Added
2015-05-30 · 11 yrs old
Requires WP
4.2
Tested up to
7.0.8
Requires PHP
5.3.3
Changelog ↗Support forum ↗Reviews ↗Advanced stats ↗

Directory ranking optimization

How it's scored →

How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.

93 / 100

Excellent listing optimization

Most to gain: Support resolution

Update recency 100/100

Updated 12 days ago

WP compatibility 100/100

Tested up to WordPress 7.0.8, the current branch or newer

Rating quality 94/100

4.7★ over 2,215 reviews, smoothed to 4.69★

Listing tuning 100/100

5 of 5 tags set · short description in place

Support resolution 60/100

3 of 5 support threads resolved in the last 2 months

To rank higher: Mark more forum threads resolved — the resolved ratio feeds the ranking.

Get the full rank-higher report →

Daily downloads

Since 5 Oct 2022 · 1,488 days · wp.org + Plugin Pulse archive

-12% vs prior 30d
2.3K31 Oct 2026

30-day downloads

Rolling 30-day volume · peak 366.8K · peaks are release surges

114.6K31 Oct 2026

Directory rank vs rivals

wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you

Popup Builder · #271youPopup Builder by Cla · #5754Popup · #17916Popup builder with G · #607

Rating trend

Star average over time · dips mark rough releases

4.731 Oct 2026

Health trend

Composite health score, snapshotted daily

8831 Oct 2026

Update activity

How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.

57331 Oct 2026

Release cadence

Actively maintained
from wp.org release tags

How often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.

4

releases in the last 12 months

12d ago

latest release · v4.4.6 · 19 Oct 2026

214

tagged releases on record

Recent releases

4.4.6 · 19 Oct 20264.4.5 · 18 Jul 20264.4.4 · 27 May 20264.4.3 · 22 Jan 20264.4.2 · 25 Oct 20254.4.1 · 9 Oct 20254.4.0 · 6 Aug 20254.3.9 · 13 May 20254.3.8 · 10 Apr 20254.3.7 · 18 Mar 20254.3.6 · 23 Jan 20254.3.5 · 7 Nov 20244.3.4 · 21 Sep 20244.3.3 · 10 Jul 2024

What its installed base runs

via wordpress.org

Share of active installs on each version of this plugin · 66% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.

v4.4 66%
v4.3 15%
v4.1 6.2%
v4.2 5%
Older / other versions 8%

Estimated active installs

The public count shows “200K+”. Our estimate pins where the real number sits.

tracked estimate
200K–300K ≈250K

Crossed into this band 3.3 years ago; a band this size takes about a year or more to cross, which places it about 50% of the way through.

Install history since 1 Oct 2021

200K31 Oct 2026

Recent reviews

All reviews on wp.org ↗
  1. ★★★★★ nicolaettore
    4mo ago

    What he does is really basic, I would say useless and not beautiful. This topic was modified 1 week, 4 days ago by nicolaettore.

    Read on wp.org ↗
  2. ★★★★★ henryfiewor
    4mo ago

    Sinple cool and wow

    Read on wp.org ↗
  3. ★★★★★ ebennettcheer
    5mo ago

    Easy product to plug into WordPress. I had one question but they were able to help me after messaging in their chatbot.

    Read on wp.org ↗
  4. ★★★★★ Mauricio Lopez Coria
    5mo ago

    Está buenísimo. Tiene las opciones básicas necesarias para la mayoría de los usuarios. Tiene un tamaño pequeño y es muy rápido.

    Read on wp.org ↗
  5. ★★★★★ Ken
    6mo ago

    Very happy with your pop up plugin as it’s been working faultlessly, thank you!

    Read on wp.org ↗
  6. ★★★★★ jorge.marcet
    6mo ago

    Beun plugin de popup. Del lo mejor que hay en el mercado de plugins.

    Read on wp.org ↗
  7. ★★★★★ elhmndour
    8mo ago

    Plugin de popup simple à utiliser, puissant et flexible. Aucun problème détecté sur les plateformes sur lesquelles je l’ai utilisé.

    Read on wp.org ↗
  8. ★★★★★ stevesugden
    8mo ago

    I use this plugin to add pop-up size, etc tables to product pages. My only criticism is the slightly unconventional default position of the close button – bottom right not top right?

    Read on wp.org ↗

Latest updates

via wp.org changelog

Recent releases and news for this plugin

  1. — Version 4.4.5 Fixed: Infinite translation update loop for pl_PL and other locales Fixed: Newsletter “From Email” setting reverts to WordPress admin email after saving Fixed: Hard-coded untranslatable strings “Search Subscriber” and “G 4.4.5
  2. — Version 4.4.4 Fix: Improvement of compatibility with the WPML language plugin. 4.4.4
  3. — Version 4.4.3 Security: Fixed a vulnerability related to predictable unsubscribe tokens. Security: Improved unsubscribe token generation and validation. 4.4.3
  4. — Version 4.4.2 Security: avoid GET parameter serialization 4.4.2
  5. — Version 4.4.1 Fix: Audio doesn’t play on the front-end. Fix: PHP 8.2+ warning errors. Improve: Select Post or Page template option. 4.4.1
  6. — Version 4.4.0 New feature: Allow to use *.webp format to create Popup with Image type. Fix the PHP 8.2+ warning errors. 4.4.0

Security history

via Wordfence Intelligence

All 25 disclosed vulnerabilities are patched in the current version (4.4.6). Sites still on an older version should update.

  1. Patched Critical · 9.1 Popup Builder <= 4.4.5 - Missing Authorization to Unauthenticated Arbitrary Popup Post Trashing via 'post_type' and 'sg_popup_preview_id' Parameters ↗
    2026-10-30 CVE-2026-89270 Missing Authorization Affects <= 4.4.5 Patched in 4.4.6
  2. Patched Medium · 5.3 Popup Builder – Create highly converting, mobile friendly marketing popups. < 4.4.6 - Missing Authorization ↗
    2026-10-23 CVE-2026-112230 Missing Authorization Affects < 4.4.6 Patched in 4.4.6
  3. Patched Medium · 5.3 Popup Builder - Create highly converting, mobile friendly marketing popups. <= 4.4.2 - Improper Authorization to Unauthenticated Subscriber Removal via Predictable Tokens ↗
    2026-02-18 CVE-2025-13079 Use of Predictable Algorithm in Random Number Generator Affects <= 4.4.2 Patched in 4.4.3
  4. Patched Medium · 6.4 Popup Builder – Create highly converting, mobile friendly marketing popups. <= 4.4.1 - Authenticated (Contributor+) Stored Cross-Site Scripting ↗
    2025-12-12 CVE-2025-9856 Improper Neutralization of Input During Web Page Generation Affects <= 4.4.1 Patched in 4.4.2
  5. Patched Medium · 4.4 Popup Builder <= 4.3.4 - Authenticated (Admin+) Stored Cross-Site Scripting ↗
    2024-11-21 CVE-2024-9428 Improper Neutralization of Input During Web Page Generation Affects <= 4.3.4 Patched in 4.3.5
  6. Patched Medium · 5.3 Popup Builder <= 4.3.6 - Sensitive Information Exposure via Imported Subscribers CSV File ↗
    2024-08-28 CVE-2024-2541 Exposure of Sensitive Information to an Unauthorized Actor Affects <= 4.3.6 Patched in 4.3.7
  7. Patched High · 7.4 Popup Builder <= 4.3.0 - Missing Authorization in Multiple AJAX Actions ↗
    2024-06-14 CVE-2024-2544 Missing Authorization Affects <= 4.3.0 Patched in 4.3.2
  8. Patched High · 8.1 Popup Builder – Create highly converting, mobile friendly marketing popups <= 4.3.1 - Missing Authorization and Nonce Exposure ↗
    2024-06-14 CVE-2023-6696 Missing Authorization Affects <= 4.3.1 Patched in 4.3.2
  9. Patched Medium · 6.4 Popup Builder <= 4.2.7 - Authenticated(Contributor+) Stored Cross-Site Scripting via Custom JS ↗
    2024-05-31 CVE-2024-2506 Improper Neutralization of Input During Web Page Generation Affects <= 4.2.7 Patched in 4.3.0
  10. Patched Medium · 6.4 Popup Builder <= 4.2.6 - Authenticated (Contributor+) Stored Cross-Site Scripting via Shortcode ↗
    2024-03-25 CVE-2024-30184 Improper Neutralization of Input During Web Page Generation Affects <= 4.2.6 Patched in 4.2.7
  11. Patched Medium · 5.5 Popup Builder <= 4.2.5 - Authenticated (Admin+) Server-Side Request Forgery ↗
    2024-01-17 CVE-2023-6294 Server-Side Request Forgery Affects <= 4.2.5 Patched in 4.2.6
  12. Patched Medium · 6.1 Popup Builder <= 4.2.2 - Unauthenticated Stored Cross-Site Scripting ↗
    2023-12-11 CVE-2023-6000 Improper Neutralization of Input During Web Page Generation Affects < 4.2.3 Patched in 4.2.3
  13. Patched Medium · 4.4 Popup Builder <= 4.2.1 - Authenticated (Admin+) Stored Cross-Site Scripting ↗
    2023-08-28 CVE-2023-3226 Improper Neutralization of Input During Web Page Generation Affects <= 4.2.1 Patched in 4.2.2
  14. Patched High · 8.8 Popup Builder – Create highly converting, mobile friendly marketing popups. <= 4.1.11 - Cross-Site Request Forgery to Settings Update ↗
    2022-06-30 CVE-2022-29495 Cross-Site Request Forgery Affects <= 4.1.11 Patched in 4.1.12
  15. Patched Medium · 5.5 Popup Builder <= 4.1.10 - Authenticated (Admin+) Cross-Site Scripting ↗
    2022-06-20 CVE-2022-1894 Improper Neutralization of Input During Web Page Generation Affects <= 4.1.10 Patched in 4.1.11
  16. Patched Medium · 4.3 Popup Builder <= 4.1.0 - Cross-Site Request Forgery ↗
    2022-06-17 CVE-2022-32289 Cross-Site Request Forgery Affects <= 4.1.0 Patched in 4.1.11
  17. Patched Critical · 9.8 Popup Builder <= 4.1.0 - SQL Injection ↗
    2022-03-07 CVE-2022-0479 Improper Neutralization of Special Elements used in an SQL Command Affects < 4.1.1 Patched in 4.1.1
  18. Patched High · 7.2 Popup Builder <= 4.0.6 - Authenticated SQL Injection via order & orderby Parameters ↗
    2022-01-24 CVE-2022-0228 Improper Neutralization of Special Elements used in an SQL Command Affects < 4.0.7 Patched in 4.0.7
  19. Patched High · 8.8 Popup Builder <= 4.0.6 - Local File Inclusion and PHAR Deserialization ↗
    2022-01-24 CVE-2021-25082 Improper Control of Filename for Include/Require Statement in PHP Program Affects < 4.0.7 Patched in 4.0.7
  20. Patched Medium · 6.1 Popup Builder <= 3.73 - Reflected Cross-Site Scripting ↗
    2021-02-02 CVE-2021-24152 Improper Neutralization of Input During Web Page Generation Affects <= 3.73 Patched in 3.74
  21. Patched Medium · 6.3 Popup Builder <= 3.72 Missing Authorization on AJAX actions ↗
    2021-01-28 Missing Authorization Affects <= 3.71 Patched in 3.72
  22. Patched High · 8.3 Popup Builder <= 3.63 - Unauthenticated Stored Cross-Site Scripting ↗
    2020-03-12 CVE-2020-10196 Improper Neutralization of Input During Web Page Generation Affects <= 3.63 Patched in 3.64.1
  23. Patched Medium · 6.3 Popup Builder <= 3.63 - Authenticated Settings Modification, Configuration Disclosure, and User Data Export ↗
    2020-03-12 CVE-2020-10195 Exposure of Sensitive Information to an Unauthorized Actor Affects <= 3.63 Patched in 3.64.1
  24. Patched Critical · 9.8 Popup Builder 2.2.8 - 2.6.7.6 - PHP Object Injection ↗
    2020-02-16 CVE-2020-9006 Deserialization of Untrusted Data Affects 2.2.8 - 2.6.7.6 Patched in 3.0
  25. Patched Critical · 9.8 Popup Builder <= 3.44 - SQL Injection ↗
    2019-08-06 CVE-2019-14695 Improper Neutralization of Special Elements used in an SQL Command Affects <= 3.44 Patched in 3.45

Vulnerability records provided by Wordfence Intelligence. Copyright 2012-2026 Defiant Inc. License and terms.

CVE records: Copyright 1999-2026 The MITRE Corporation. CVE terms of use.

Behavioral tests

via WP Hive

Automated install-time checks, tested on PHP 8.1.12 · WP 7.0

✓ Low memory footprint
✓ Low page-speed impact
✕ Runs on latest PHP + WP
✕ No PHP errors
✓ No JS errors
✓ Activates cleanly
✓ No resource errors
✓ No external HTTP errors
✓ Optimized database use
✕ Frequently updated

Languages

via translate.wordpress.org

Translated into 23 languages, 7 at 90% or more

Dutch 100%
Dutch (Formal) 100%
Galician 100%
Serbian 100%
Spanish (Chile) 100%
Spanish (Spain) 100%
Polish 97%
Spanish (Colombia) 87%
Spanish (Ecuador) 87%
Spanish (Mexico) 87%
Spanish (Venezuela) 87%
Japanese 83%
Russian 81%
French (France) 79%
Swedish 68%
Korean 50%
German 37%
Ukrainian 32%
Chinese (China) 17%
English (UK) 14%
German (Formal) 4%
Italian 2%
Portuguese (Brazil) 2%

AI assistants

How it's measured →

Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.

Premium

Share of voice

How often each assistant names Popup Builder when asked about these topics, where it comes in the answer, and how that compares with its wp.org search position. Latest run 25 Oct 2026.

Assistants
ChatGPT, Claude
Topics tracked
Page builder, Popups
Get early access to Premium →

Readme readiness

5 of 8 pass · checked 26 Oct 2026

Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.

  • ! Says what it does Short description names no action; say what the plugin does for the site.
  • ✓ Has a FAQ 20 questions in the FAQ.
  • ✓ FAQ asks real questions 20 of 20 read like questions a user would type.
  • ! Names who it is for Never says who the plugin is for or what they use it for.
  • ✓ Names what it works with Mentions WooCommerce, Divi, Contact Form 7, Gravity Forms and 12 more.
  • ! Headings and lists 1 heading and 4 lists; assistants quote headed sections and bullet lists, not paragraphs.
  • ✓ Enough to quote 8,043 characters of description.
  • ✓ Tags match the text 4 of 5 tags appear in the text; "popup maker" does not.

Growth timeline

Install-tier crossings we have observed, and how long each tier took to outgrow

  1. 2023-06-30 300K+ → 200K+ down after 326 days in tier
  2. 2022-08-08 200K+ → 300K+ up after 858 days in tier
  3. 2020-04-02 100K+ → 200K+ up after 518 days in tier
  4. 2018-11-01 90K+ → 100K+ up after 117 days in tier
  5. 2018-07-07 80K+ → 90K+ up after 67 days in tier
  6. 2018-05-01 70K+ → 80K+ up after 89 days in tier
  7. 2018-02-01 60K+ → 70K+ up after 99 days in tier
  8. 2017-10-25 50K+ → 60K+ up after 92 days in tier

Competes with

The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).

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Preview card ↗

Popup Builder – Create highly converting, mobile friendly marketing popups.: 200K+ active installs, 4.7★ (2,215 reviews). Plugin Pulse (WP Mayor), as of 2026-10-31. https://plugins.wpmayor.com/plugin/popup-builder

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