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wp.org search vs our merit ranking: “itp”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “itp”, we agree with wp.org on the top plugin, and our order differs from theirs on 5 of the top 20. 2 plugins are pushed down for signals wp.org ignores: errors, a host-installed base, or removal risk.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether it throws errors on current PHP, whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

ITP Cookie Saver – Convert javascript cookies to server cookies shows at wp.org #16 but places #20 on merit, a gap of 4 places. Its 20+ installs carry it up the search order; its 0.0★ average from 0 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

merit plugin wp.org
1 Beautiful Cookie Consent Banner 40K+ · 4.5★ (95) wp.org #1 2 Pixel Manager for WooCommerce – Conversion Tracking, Google Ads, GA4, TikTok, Dynamic Remarketing 40K+ · 4.9★ (399) wp.org #2 3 CapiFlow – Conversions API (CAPI) Tracking for WooCommerce 20+ · 5.0★ (3) wp.org #3 4 O OpenID Connect Generic Client 10K+ · 5.0★ (21) wp.org #18 ↓1 14 too low 5 ServerTrack – Server-Side Tracking & Tagging for WooCommerce 20+ · 0.0★ (0) wp.org #4 1 too high 6 ITPS CRM — · 0.0★ (0) wp.org #5 1 too high 7 Easy Invoice – Invoice Generator, PDF Quotes & Payments 600+ · 4.4★ (7) wp.org #20 13 too low 8 ITPS WCAG Accessibility — · 0.0★ (0) wp.org #6 2 too high 9 TrackSharp: Server-Side GA4 Tracking + Attribution Audit for WooCommerce 10+ · 5.0★ (2) wp.org #7 2 too high 10 CROLabs – AI Conversion Rate Optimization, A/B Testing & Personalization — · 0.0★ (0) wp.org #8 2 too high 11 Datalayer Tracking via DATA Reshape for WooCommerce 20+ · 0.0★ (0) wp.org #9 2 too high 12 Datablow Event Tracker for Meta Conversions API — · 0.0★ (0) wp.org #10 2 too high 13 AG Data for PostHog — · 0.0★ (0) wp.org #11 2 too high 14 ClickPatrol Click Fraud Protection — · 0.0★ (0) wp.org #12 2 too high 15 AffClix for WooCommerce — · 0.0★ (0) wp.org #13 2 too high 16 S2S Conversions — · 0.0★ (0) wp.org #14 2 too high 17 TrackSure Cloud – Server-Side Tracking, Meta CAPI & GA4 for WooCommerce 70+ · 5.0★ (3) wp.org #23 6 too low 18 Acceptrics Consent Banner — · 0.0★ (0) wp.org #15 3 too high 19 Converly: Conversion Tracking for Gravity Forms, WPForms, Contact Form 7 & More — · 0.0★ (0) wp.org #17 ↑1 2 too high 20 ITP Cookie Saver – Convert javascript cookies to server cookies 20+ · 0.0★ (0) wp.org #16 4 too high 21 Worldnet Payments Gateway for WooCommerce 40+ · 0.0★ (0) wp.org #21 22 Payroc Gateway for WooCommerce 40+ · 0.0★ (0) wp.org #22 23 My Agile Pixel® – Self-Hosted Server-Side Tracking for WordPress 300+ · 5.0★ (1) wp.org #19 4 too high

Merit ranking caps the install boost at 1M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted Bayesian score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.