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wp.org search vs our merit ranking: “keyword position checker”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “keyword position checker”, we agree with wp.org on the top plugin, and our order differs from theirs on 7 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

DominoPost – Advanced Post Editor with AI Writer, Link Building Suite, Free Google Search Console & GA4 Analytics shows at wp.org #11 but places #21 on merit, a gap of 10 places. Its 100+ installs carry it up the search order; its 5.0★ average from 1 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

URL Shortify – Simple and Easy URL Shortener places #10 on merit, 4.7★ from 169 reviews, but shows at wp.org #14. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 All in One SEO – AI SEO Plugin to Boost SEO Rankings & Traffic (Schema, Local SEO, Sitemap & SEO Insights) 2M+ · 4.7★ (5231) wp.org #1 2 GetGenie – AI SEO Assistant & Content Writer with Keyword Research, AEO & GEO 70K+ · 4.8★ (119) wp.org #2 3 Translate WordPress with GTranslate 900K+ · 4.9★ (4962) wp.org #3 4 SEOPress – AI SEO Plugin & On-site SEO 300K+ · 4.8★ (1268) wp.org #5 1 too low 5 Smart Slider 3 800K+ · 4.9★ (1125) wp.org #7 2 too low 6 Ajax Search Lite – Live Search & Filter 70K+ · 4.8★ (266) wp.org #8 2 too low 7 404 Solution 10K+ · 4.9★ (44) wp.org #9 2 too low 8 LinkBoss – Semantic AI Internal Linking 2K+ · 4.8★ (17) wp.org #6 2 too high 9 Greenshift – animation and page builder blocks 70K+ · 4.8★ (107) wp.org #12 3 too low 10 URL Shortify – Simple and Easy URL Shortener 10K+ · 4.7★ (169) wp.org #14 4 too low 11 LinkCentral – URL shortener, Affiliate Links & Custom Link Shortener with Link Tracking 400+ · 5.0★ (19) wp.org #10 1 too high 12 SureRank SEO – Meta Tags, Social Preview, XML Sitemap, Schema & Open Graph 300K+ · 4.8★ (52) wp.org #16 4 too low 13 Check for Broken Links – Broken Link Checker & SEO Suite 2K+ · 4.0★ (6) wp.org #4 9 too high 14 Radio Station by netmix® – Manage and play your Show Schedule in WordPress! 1K+ · 4.6★ (30) wp.org #24 10 too low 15 VK Filter Search 6K+ · 5.0★ (3) wp.org #13 2 too high 16 SEO Fury – SEO & GEO: Schema, XML Sitemap, Redirects, 404 Monitor, llms.txt 20+ · 5.0★ (4) wp.org #21 5 too low 17 Blockenberg — 645 Advanced Gutenberg Blocks, 683 Templates and AI Agent for WordPress Block Editor 1K+ · 4.6★ (5) wp.org #19 2 too low 18 Rank Bix SEO – Lightweight SEO Toolkit with Multi-AI 10+ · 5.0★ (2) wp.org #17 1 too high 19 UltimaKit – Admin Enhancements, Security, Optimization & Site Tweaks 20+ · 5.0★ (2) wp.org #18 1 too high 20 Antimanual – Compact AI Agent for Content, Chat & SEO Automation 100+ · 4.5★ (4) wp.org #22 2 too low 21 DominoPost – Advanced Post Editor with AI Writer, Link Building Suite, Free Google Search Console & GA4 Analytics 100+ · 5.0★ (1) wp.org #11 10 too high 22 Relinka – Internal Linking & Orphan Page Finder 40+ · 5.0★ (1) wp.org #15 7 too high 23 CitedSEO 10+ · 5.0★ (1) wp.org #20 3 too high 24 NexLink 10+ · 5.0★ (1) wp.org #23 1 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.