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wp.org search vs our merit ranking: “lcp inp cls”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “lcp inp cls”, we agree with wp.org on the top plugin, and our order differs from theirs on 11 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

HitKeep Analytics shows at wp.org #11 but places #17 on merit, a gap of 6 places. Its 10+ installs carry it up the search order; its 5.0★ average from 1 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Jetpack Boost – Website Speed, Performance and Critical CSS 200K+ · 4.7★ (612) wp.org #1 2 Easy Optimizer – PageSpeed, Cache & Core Web Vitals (Unused CSS, Delay JS, Lazy Load) 1K+ · 4.6★ (18) wp.org #2 3 WPSpeed – WordPress Speed, Cache & Performance Optimization (Core Web Vitals, PageSpeed 100) 2K+ · 4.9★ (40) wp.org #5 ↓2 wp.org ranks it 2 places below merit 4 Speed Booster Pack ⚡ PageSpeed Optimization Suite 8K+ · 4.3★ (186) wp.org #7 ↓1 wp.org ranks it 3 places below merit 5 Insights from Google PageSpeed 10K+ · 4.8★ (28) wp.org #6 ↓1 wp.org ranks it 1 place below merit 6 BerqWP – WordPress Performance Plugin 4K+ · 4.3★ (54) wp.org #9 ↓2 wp.org ranks it 3 places below merit 7 DietPress 2K+ · 5.0★ (39) wp.org #17 ↓6 wp.org ranks it 10 places below merit 8 SEOS 300+ · 5.0★ (1) wp.org #3 wp.org ranks it 5 places above merit 9 Lumeo Vitals 20+ · 0.0★ (0) wp.org #4 wp.org ranks it 5 places above merit 10 Speed Analyzer – Speed Test & Performance Audit 100+ · 5.0★ (2) wp.org #12 ↓3 wp.org ranks it 2 places below merit 11 Fleet Agent Site Manager – Securely Connects Your Sites to a WPMgr Dashboard 100+ · 5.0★ (2) wp.org #16 ↓2 wp.org ranks it 5 places below merit 12 Rankology SEO and Analytics Tool 300+ · 0.0★ (0) wp.org #10 ↓2 wp.org ranks it 2 places above merit 13 Paul Bunyan 50+ · 5.0★ (1) wp.org #8 wp.org ranks it 5 places above merit 14 Opace Essential SEO Toolkit & SEO Audit Tool 60+ · 5.0★ (2) wp.org #19 ↓4 wp.org ranks it 5 places below merit 15 FetchPriority Featured Image 300+ · 0.0★ (0) wp.org #13 ↓3 wp.org ranks it 2 places above merit 16 Clicks Core Web Vitals Optimizer for WooCommerce — Boost LCP, INP, CLS & PageSpeed Score — · 0.0★ (0) wp.org #14 ↓2 wp.org ranks it 2 places above merit 17 HitKeep Analytics 10+ · 5.0★ (1) wp.org #11 ↑6 wp.org ranks it 6 places above merit 18 Core Web Vitals – Real User Monitoring (RUM) 10+ · 0.0★ (0) wp.org #18 ↓2 19 Total CrUX 20+ · 5.0★ (1) wp.org #15 ↓2 wp.org ranks it 4 places above merit 20 Mochyon Pulse 10+ · 0.0★ (0) wp.org #22 ↓2 wp.org ranks it 2 places below merit 21 Blaze AI Discovery for WooCommerce 20+ · 0.0★ (0) wp.org #23 ↓2 wp.org ranks it 2 places below merit 22 Aftercare — · 0.0★ (0) wp.org #24 ↓2 wp.org ranks it 2 places below merit 23 DebugHawk – WordPress Performance Monitoring & Debugging 10+ · 5.0★ (1) wp.org #20 ↑4 wp.org ranks it 3 places above merit 24 WP Optimizer – PageSpeed, Cache, Minify & Core Web Vitals 100+ · 3.0★ (2) wp.org #21 ↓3 wp.org ranks it 3 places above merit

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.