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wp.org search vs our merit ranking: “lead finder”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “lead finder”, we and wp.org disagree on the top plugin, and our order differs from theirs on 11 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Relinka – Internal Linking & Orphan Page Finder shows at wp.org #4 but places #11 on merit, a gap of 7 places. Its 40+ installs carry it up the search order; its 5.0★ average from 1 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Flat Rate Shipping Method for WooCommerce places #3 on merit, 4.2★ from 76 reviews, but shows at wp.org #11. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Fluent Forms – Customizable Contact Forms, Survey, Quiz, & Conversational Form Builder 800K+ · 4.8★ (808) wp.org #2 1 too low 2 Agile Store Locator 10K+ · 4.9★ (59) wp.org #3 1 too low 3 Flat Rate Shipping Method for WooCommerce 5K+ · 4.2★ (76) wp.org #11 ↓2 8 too low 4 Clearout Email Validator – Real-Time Email Verification on WordPress Forms 500+ · 4.2★ (13) wp.org #5 ↑1 1 too low 5 Locatoraid Store Locator 1K+ · 4.5★ (17) wp.org #7 2 too low 6 AI Marketing Expert — AI Email Marketing, AI Content Generator, SEO Analyzer, AI Workflow Automation, Social Media & Ai Chatbot 2K+ · 5.0★ (1) wp.org #1 5 too high 7 WP2LEADS | WordPress und KlickTipp einfach verbinden – WooCommerce und KlickTipp einfach verbinden 70+ · 4.8★ (13) wp.org #18 ↓3 11 too low 8 Ochatbot – AI Chatbot for eCommerce & Support 40+ · 5.0★ (7) wp.org #14 ↓4 6 too low 9 Local Pickup for WooCommerce 1K+ · 5.0★ (2) wp.org #6 ↓1 3 too high 10 FunnelFork – Visual Quiz Builder for Product Recommendations & Decision Trees 20+ · 5.0★ (3) wp.org #12 2 too low 11 Relinka – Internal Linking & Orphan Page Finder 40+ · 5.0★ (1) wp.org #4 7 too high 12 Under The Weather 70+ · 5.0★ (3) wp.org #13 ↓2 1 too low 13 Quizably – Quiz Maker, Personality Quiz & Survey Builder 200+ · 5.0★ (2) wp.org #10 3 too high 14 DevDome Link Monitor: Broken Link Checker, Dead Link Checker, Broken Link Finder 300+ · 0.0★ (0) wp.org #8 6 too high 15 WPC Shop Quiz – Product Finder for WooCommerce 50+ · 0.0★ (0) wp.org #9 ↑3 6 too high 16 Notifal – AI Popup Builder & CRO Engine: Sales Notifications, Social Proof & Exit Intent Popups 50+ · 5.0★ (2) wp.org #15 1 too high 17 StoreRocket Store Locator – Map & Store Finder 10+ · 0.0★ (0) wp.org #17 18 TapToLink — Highlight Link Finder — · 0.0★ (0) wp.org #19 1 too low 19 Elektilo – Product Finder Quiz for WooCommerce — · 5.0★ (1) wp.org #16 ↑1 3 too high 20 QuizFubu – Lead Generation Quizzes — · 0.0★ (0) wp.org #21 ↓8 1 too low 21 EasyIT AI Chat — Free AI Chatbot for WooCommerce & Business Sites 30+ · 0.0★ (0) wp.org #22 1 too low 22 Newsroom OS – Google Discover, Google News, Schema & Editorial Workflow 40+ · 0.0★ (0) wp.org #23 ↓2 1 too low 23 Koinonia Link 10+ · 5.0★ (1) wp.org #20 ↓6 3 too high 24 ListingKit – AI Property Import 10+ · 5.0★ (1) wp.org #24

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.