Locatoraid Store Locator
by plainware · eCommerce
Also makes 5 other plugins · 1.6K+ installs across the portfolio →
A lightweight, reliable store locator backed by ongoing maintenance, updates, and support. Premium version adds CSV import, custom fields, custom map …
86 health vs 68 average across 5,563 eCommerce plugins
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Excellent listing optimization
Well tuned across the board
Daily downloads
Since 2022-10-05 · 1,425 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peaks are release surges
1.5K
now · peak 4.7K
Directory rank vs rivals
wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you
Rating trend
Star average over time · dips mark rough releases
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
Actively maintainedHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
5
releases in the last 12 months
2mo ago
latest release · v3.9.72
37
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin · 99% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “1K+”. Our estimate pins where the real number sits.
Refined from the date this plugin crossed into its current band.
Install history · since 2015-03-10 · 1,430 observations
Estimated value
What this plugin might earn a year, and what it might sell for. Modeled from public signals; we don't see anyone's books.
Est. annual revenue
Est. acquisition value
A small install base leaves thin data to model from. The range spans more than 10x because wp.org publishes install counts as broad bands, and conversion and price compound on top. Read the midpoint as an order of magnitude, not a valuation.
How we estimate this
Assumptions
- Free → paid conversion. 0.5%–2% of active installs pay for the pro tier. Typical for freemium WordPress plugins; the real rate varies a lot by product.
- Annual price per customer. $79–$199 a year, typical for eCommerce plugins rather than this plugin's own pricing.
- Acquisition multiple. 2x–4x annual revenue, the going range for small WordPress-plugin businesses, the typical range for a steady plugin.
- Install base. 1K–2K active installs, from our install estimate (wp.org only publishes the floor).
Inputs
- Active installs
- 1K–2K
- Category
- eCommerce
- Pro tier
- detected (description mentions a Pro or Premium version)
- Download trend
- steady (30d downloads flat vs prior 30d)
- Reviews
- 17
- Last updated
- 9 days ago
Revenue is installs × conversion × price; value is revenue × a typical acquisition multiple. Every factor is an assumption band, so the output is a wide range on purpose. If you're buying or selling, treat this as a starting point for due diligence.
Details
Recent reviews
All reviews on wp.org ↗- ★★★★★ sandev205.7y ago
I think this is the most easiest Plugin to use it with Google Maps. Sure to get the API KEY from Google is like solving a difficult riddle.. But this Plugin is very clear. I had a little problem with the Icon Marker, but this was resolved within 24 hours. Perfekt. Thanks for this great work & this Plugin.
Read on wp.org ↗ - ★★★★★ lesinge726.9y ago
Great plugin with great support from developer.
Read on wp.org ↗ - ★★★★★ fabimont8.3y ago
A very good plugin, we use it to display circus map in Italy, for us it work perfect.
Read on wp.org ↗ - ★★★★★ studiohoofddorp8.7y ago
Last days after a Locatoraid update, it did not work properly but I was very well helped by the Locatoraid support team, they were also busy and still had to figure out what was needed. I also thank Locatoraid’s team on behalf of Studiohoofddorp, we make websites in WordPress with Locatoraid’s plugin, Thanks Theo
Read on wp.org ↗ - ★★★★★ waynious9.3y ago
I’m giving it 2 stars for nostalgic reasons. This was a great plugin as it simply worked. I took some time off and let my website just run…came back to a few updates and Locatoraid was one that needed updates. New update is very frustrating and I simply don’t have the time on how to build something around google again. Time to uninstall and find something that simply does its job again.
Read on wp.org ↗ - ★★★★★ Matthew9.3y ago
Locatoraid does work as far as listing and searching for locations but I have confirmed that none of it’s listings and links to outside websites renders as far as search engines go so, from my point of view it’s pretty useless. In today’s business world, the key is doing everything you can to get your website(s) noticed by search engines. There are many directories out there that provide geo-location AND also juice up the SEO so why use something that doesn’t?
Read on wp.org ↗ - ★★★★★ PatrizioRD10.5y ago
I needed to have customizations on line from the very first minute and many other store locator plugins make you get lost into a jungle of confused options, premium features, checkboxes doing things you don’t need. Locatoraid, after a fast reading of the documentation, is just straight clear, with a well organized back end and a free version good enough to serve a lot of basic configurations. Going further, after purchasing the PRO license, I’m experiencing a very good email support for any doubt of mine.
Read on wp.org ↗ - ★★★★★ jdezio10.9y ago
Good plugin, a little tricky to customize as far as css and layout. The only issue i have with this plugin is that i emailed Hitcode 3 times in two weeks asking for help, or at least to point me to some type of documentation and never heard back from them. I’ve yet to hear from them. Eventually, we went with another plugin due to the lack of support.
Read on wp.org ↗
Known vulnerabilities
via Wordfence Intelligence9 disclosed vulnerabilities on record for this plugin, 1 still affects the current version.
- 2026-08-20 CVE-2026-66680 Improper Neutralization of Special Elements used in an SQL Command ('SQL Injection') Affects <= 3.9.72 Patched in 3.9.73
- Medium · 4.4 Locatoraid Store Locator <= 3.9.65 - Authenticated (Administrator+) Stored Cross-Site Scripting ↗2025-12-31 CVE-2025-62140 Improper Neutralization of Input During Web Page Generation ('Cross-site Scripting') Affects <= 3.9.65 No patch available
- 2024-10-15 CVE-2024-9652 Improper Neutralization of Input During Web Page Generation ('Cross-site Scripting') Affects <= 3.9.47 Patched in 3.9.48
- Medium · 5.5 Locatoraid Store Locator <= 3.9.30 - Authenticated (Administrator+) Stored Cross-Site Scripting ↗2024-03-25 CVE-2024-30181 Improper Neutralization of Input During Web Page Generation ('Cross-site Scripting') Affects <= 3.9.30 Patched in 3.9.31
- 2023-08-28 CVE-2023-4476 Improper Neutralization of Input During Web Page Generation ('Cross-site Scripting') Affects <= 3.9.23 Patched in 3.9.24
- Medium · 6.4 Locatoraid Store Locator <= 3.9.18 - Authenticated (Subscriber+) Stored Cross-Site Scripting ↗2023-05-11 CVE-2023-32576 Improper Neutralization of Input During Web Page Generation ('Cross-site Scripting') Affects <= 3.9.18 Patched in 3.9.19
- Medium · 5.4 Locatoraid Store Locator <= 3.9.14 - Authenticated (Contributor+) Stored Cross-Site Scripting via Shortcode ↗2023-04-17 CVE-2023-2031 Improper Neutralization of Input During Web Page Generation ('Cross-site Scripting') Affects <= 3.9.14 Patched in 3.9.15
Vulnerability records provided by Wordfence Intelligence. Copyright 2012-2026 Defiant Inc. License and terms.
CVE records: Copyright 1999-2026 The MITRE Corporation. CVE terms of use.
Behavioral tests
via WP HiveAutomated install-time checks, tested on PHP 8.1.12 · WP 7.0
Languages
via translate.wordpress.orgTranslated into 3 languages, 0 at 90% or more
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2023-11-22 2K+ → 1K+ down after 1 days in tier
- 2023-11-21 1K+ → 2K+ up after 3 days in tier
- 2023-11-18 2K+ → 1K+ down
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
Storepoint Store Locator 50+ installs · 3.6★ · 3 shared tags B -
Storemapper Store Locator Map 80+ installs · 4.0★ · 2 shared tags C -
Progus Store Locator Map (No API Key Required) 50+ installs · 4.2★ · 2 shared tags A -
StoreRocket Store Locator 30+ installs · 3.6★ · 2 shared tags B -
StoreLo – Store Locator Widget with Google Maps — installs · 4.0★ · 2 shared tags B - S Store Locator — installs · 3.6★ · 2 shared tags D
Embed this report card
Drop a live Pulse card for Locatoraid Store Locator into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/locatoraid" width="480" height="300" style="border:0" loading="lazy" title="Locatoraid Store Locator — Plugin Pulse"></iframe> Locatoraid Store Locator: 1K+ active installs, 4.5★ (17 reviews). Plugin Pulse (WP Mayor), as of 2026-08-29. https://plugins.wpmayor.com/plugin/locatoraid