Locatoraid Store Locator
by plainware · eCommerce
Also makes 5 other plugins · 1.6K+ installs across the portfolio →
A lightweight, reliable store locator backed by ongoing maintenance, updates, and support. Premium version adds CSV import, custom fields, custom map …
Try it live opens a temporary test site in your browser, which can take about 20 seconds to load. Plugins that rely on outside services or a full server may not work completely there.
Health
B 79/100
Open vulnerability
Active installs
1K+
≈1.5K estimated
Momentum
+20%
downloads vs prior 30d
Biggest opportunity: Swap “zip code” for “japan”. “zip code” isn't earning its slot: it only gets you to #22. “japan” sits at #10 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
79 health vs 71 average across 9,750 eCommerce plugins
Install conversion
How it's measured →0.5%
of downloads still active
At least 1K of 185.3K lifetime downloads are still running, below its category: the median eCommerce plugin keeps 1.4%, across 5,143 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other eCommerce plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
This plugin shipped 7 releases in the last 12 months, and every existing install that updated counted as another download. wp.org publishes no split between first installs and updates, so we show the raw rate rather than guess at one.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Excellent listing optimization
Well tuned across the board
Updated 4 days ago
Tested up to WordPress 7.1.4, the current branch or newer
4.5★ over 17 reviews, smoothed to 4.20★ and held back under 25 reviews
5 of 5 tags set · short description in place
Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
38
Momentum
Losing ground
-0.0
Velocity
places per keyword, 28d
17%
Breadth
of keywords climbing, 28d
+0.0
Acceleration
recent half vs earlier
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| location finder your tag | #4 | #8 | 0 |
| dealer locator your tag | #4 | #5 | 0 |
| geocoding your tag | #5 | #8 | 0 |
| store locator your tag | #9 | #12 | 0 |
| store finder | #6 | #10 | 0 |
| locator | #12 | #14 | down 2 |
| multi store locator | #5 | #11 | 0 |
| south africa | #10 | #14 | 0 |
| locate your store on map | #6 | #11 | 0 |
| store locator widget | #6 | #11 | up 1 |
| japan | #10 | #12 | 0 |
| zip code your tag | #22 | #24 | down 2 |
| mexico | #13 | #16 | 0 |
| store | #24 | #20 | 0 |
| africa | #14 | #11 | down 2 |
| locator plugin | #9 | #12 | — |
| dealer | #15 | #13 | 0 |
| store locator wordpress | #11 | #13 | 0 |
| wordpress store locator | #11 | #13 | 0 |
| spain | #20 | #21 | down 3 |
69 searches this plugin appeared in over the last 90 days, 20 listed. 43 left out as unrelated or noise (years, numbers, stray words).
What to do about it
- Swap “zip code” for “japan”. “zip code” isn't earning its slot: it only gets you to #22. “japan” sits at #10 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
Daily downloads
Since 5 Oct 2022 · 1,488 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 4.7K · peaks are release surges
Directory rank vs rivals
wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you
Rating trend
Star average over time · dips mark rough releases
Health trend
Composite health score, snapshotted daily
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
Actively maintainedHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
7
releases in the last 12 months
4d ago
latest release · v3.9.74 · 27 Oct 2026
39
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin · 99% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “1K+”. Our estimate pins where the real number sits.
Crossed into this band 2.9 years ago; a band this size takes about a year or more to cross, which places it about 50% of the way through.
Install history since 10 Mar 2015
Recent reviews
All reviews on wp.org ↗- ★★★★★ sandev205.9y ago
I think this is the most easiest Plugin to use it with Google Maps. Sure to get the API KEY from Google is like solving a difficult riddle.. But this Plugin is very clear. I had a little problem with the Icon Marker, but this was resolved within 24 hours. Perfekt. Thanks for this great work & this Plugin.
Read on wp.org ↗ - ★★★★★ lesinge727.1y ago
Great plugin with great support from developer.
Read on wp.org ↗ - ★★★★★ fabimont8.5y ago
A very good plugin, we use it to display circus map in Italy, for us it work perfect.
Read on wp.org ↗ - ★★★★★ studiohoofddorp8.9y ago
Last days after a Locatoraid update, it did not work properly but I was very well helped by the Locatoraid support team, they were also busy and still had to figure out what was needed. I also thank Locatoraid’s team on behalf of Studiohoofddorp, we make websites in WordPress with Locatoraid’s plugin, Thanks Theo
Read on wp.org ↗ - ★★★★★ waynious9.5y ago
I’m giving it 2 stars for nostalgic reasons. This was a great plugin as it simply worked. I took some time off and let my website just run…came back to a few updates and Locatoraid was one that needed updates. New update is very frustrating and I simply don’t have the time on how to build something around google again. Time to uninstall and find something that simply does its job again.
Read on wp.org ↗ - ★★★★★ Matthew9.5y ago
Locatoraid does work as far as listing and searching for locations but I have confirmed that none of it’s listings and links to outside websites renders as far as search engines go so, from my point of view it’s pretty useless. In today’s business world, the key is doing everything you can to get your website(s) noticed by search engines. There are many directories out there that provide geo-location AND also juice up the SEO so why use something that doesn’t?
Read on wp.org ↗ - ★★★★★ PatrizioRD10.7y ago
I needed to have customizations on line from the very first minute and many other store locator plugins make you get lost into a jungle of confused options, premium features, checkboxes doing things you don’t need. Locatoraid, after a fast reading of the documentation, is just straight clear, with a well organized back end and a free version good enough to serve a lot of basic configurations. Going further, after purchasing the PRO license, I’m experiencing a very good email support for any doubt of mine.
Read on wp.org ↗ - ★★★★★ jdezio11.1y ago
Good plugin, a little tricky to customize as far as css and layout. The only issue i have with this plugin is that i emailed Hitcode 3 times in two weeks asking for help, or at least to point me to some type of documentation and never heard back from them. I’ve yet to hear from them. Eventually, we went with another plugin due to the lack of support.
Read on wp.org ↗
Security history
via Wordfence Intelligence1 open vulnerability affects the current version (3.9.74). 8 of 9 disclosed are patched.
- 2026-08-20 CVE-2026-66680 Improper Neutralization of Special Elements used in an SQL Command Affects <= 3.9.72 Patched in 3.9.73
- Open Medium · 4.4 Locatoraid Store Locator <= 3.9.65 - Authenticated (Administrator+) Stored Cross-Site Scripting ↗2025-12-31 CVE-2025-62140 Improper Neutralization of Input During Web Page Generation Affects <= 3.9.65 No patch available
- 2024-10-15 CVE-2024-9652 Improper Neutralization of Input During Web Page Generation Affects <= 3.9.47 Patched in 3.9.48
- Patched Medium · 5.5 Locatoraid Store Locator <= 3.9.30 - Authenticated (Administrator+) Stored Cross-Site Scripting ↗2024-03-25 CVE-2024-30181 Improper Neutralization of Input During Web Page Generation Affects <= 3.9.30 Patched in 3.9.31
- 2023-08-28 CVE-2023-4476 Improper Neutralization of Input During Web Page Generation Affects <= 3.9.23 Patched in 3.9.24
- Patched Medium · 6.4 Locatoraid Store Locator <= 3.9.18 - Authenticated (Subscriber+) Stored Cross-Site Scripting ↗2023-05-11 CVE-2023-32576 Improper Neutralization of Input During Web Page Generation Affects <= 3.9.18 Patched in 3.9.19
- Patched Medium · 5.4 Locatoraid Store Locator <= 3.9.14 - Authenticated (Contributor+) Stored Cross-Site Scripting via Shortcode ↗2023-04-17 CVE-2023-2031 Improper Neutralization of Input During Web Page Generation Affects <= 3.9.14 Patched in 3.9.15
Vulnerability records provided by Wordfence Intelligence. Copyright 2012-2026 Defiant Inc. License and terms.
CVE records: Copyright 1999-2026 The MITRE Corporation. CVE terms of use.
Behavioral tests
via WP HiveAutomated install-time checks, tested on PHP 8.1.12 · WP 7.0
Languages
via translate.wordpress.orgTranslated into 3 languages, 0 at 90% or more
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
Not measured yet for this plugin’s topics. Its tracked searches are not among the measured topics. See the topics measured so far.
Readme readiness
3 of 8 pass · checked 29 Oct 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ✓ Says what it does "A lightweight, reliable store locator backed by ongoing maintenance, updates, and support. Premium version..."
- ! Has a FAQ Only 2 questions in the FAQ; 3 or more gives an assistant something to match.
- ! FAQ asks real questions 0 of 2 FAQ entries are headings, not questions ("undefined").
- ! Names who it is for Never says who the plugin is for or what they use it for.
- ✓ Names what it works with Mentions Google Maps, REST API, Facebook.
- ! Headings and lists 2 headings and 0 lists; assistants quote headed sections and bullet lists, not paragraphs.
- ✓ Enough to quote 1,675 characters of description.
- ! Tags match the text Only 2 of 5 tags appear in the text ("dealer locator", "location finder", "zip-code" missing).
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2023-11-22 2K+ → 1K+ down after 1 days in tier
- 2023-11-21 1K+ → 2K+ up after 3 days in tier
- 2023-11-18 2K+ → 1K+ down after 1438 days in tier
- 2019-12-11 1K+ → 2K+ up
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
Storepoint Store Locator 50+ installs · 3.6★ · 3 shared tags -
Dealer/Store Locator – Xtreme Locator — installs · 3.6★ · 3 shared tags -
WP Store Locator 40K+ installs · 4.8★ · 2 shared tags A -
Storemapper Store Locator Map 80+ installs · 4.0★ · 2 shared tags B -
Progus Store Locator Map (No API Key Required) 30+ installs · 4.2★ · 2 shared tags A -
StoreRocket Store Locator – Map & Store Finder 10+ installs · 3.6★ · 2 shared tags
Embed this report card
Drop a live Pulse card for Locatoraid Store Locator into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/locatoraid" width="480" height="300" style="border:0" loading="lazy" title="Locatoraid Store Locator — Plugin Pulse"></iframe> Locatoraid Store Locator: 1K+ active installs, 4.5★ (17 reviews). Plugin Pulse (WP Mayor), as of 2026-10-31. https://plugins.wpmayor.com/plugin/locatoraid
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