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Locatoraid Store Locator

by plainware · eCommerce

Also makes 5 other plugins · 1.6K+ installs across the portfolio →

A lightweight, reliable store locator backed by ongoing maintenance, updates, and support. Premium version adds CSV import, custom fields, custom map …

How scoring works →
86 Health · A
Maintenance 100/100
Rating quality 81/100
Support 70/100

86 health vs 68 average across 5,563 eCommerce plugins

Directory ranking optimization

How it's scored →

How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.

94 / 100

Excellent listing optimization

Well tuned across the board

Update recency 100/100
WP compatibility 100/100
Rating quality 73/100
Listing tuning 100/100

Daily downloads

Since 2022-10-05 · 1,425 days · wp.org + Plugin Pulse archive

+1% vs prior 30d
45Downloads · Aug 26

30-day downloads

Rolling 30-day volume · peaks are release surges

1.5K

now · peak 4.7K

1.5K30d downloads · Aug 26

Directory rank vs rivals

wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you

Locatoraid Store Loc · #6481 you Storepoint Store Loc · #22060 Storemapper Store Lo · #17615 Progus Store Locator · #20783

Rating trend

Star average over time · dips mark rough releases

4.5Stars · Aug 26

Update activity

How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.

1.5Kper 1k installs · Aug 26

Release cadence

Actively maintained
from wp.org release tags

How often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.

5

releases in the last 12 months

2mo ago

latest release · v3.9.72

37

tagged releases on record

Recent releases

3.9.72 · 2mo ago3.9.70 · 4mo ago3.9.68 · 6mo ago3.9.67 · 6mo ago3.9.66 · 7mo ago3.9.61 · 1.0y ago3.9.60 · 1.1y ago3.9.58 · 1.5y ago3.9.57 · 1.6y ago3.9.56 · 1.6y ago3.9.55 · 1.6y ago3.9.54 · 1.6y ago3.9.53 · 1.6y ago3.9.52 · 1.6y ago

What its installed base runs

via wordpress.org

Share of active installs on each version of this plugin · 99% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.

v3.9 99%
v3.8 1%

Estimated active installs

The public count shows “1K+”. Our estimate pins where the real number sits.

tracked estimate
1K–2K ≈1.9K

Refined from the date this plugin crossed into its current band.

Install history · since 2015-03-10 · 1,430 observations

1KInstalls · Aug 26

Estimated value

What this plugin might earn a year, and what it might sell for. Modeled from public signals; we don't see anyone's books.

medium confidence

Est. annual revenue

≈$1.8K range $400–$8K

Est. acquisition value

≈$5.1K range $800–$32K

A small install base leaves thin data to model from. The range spans more than 10x because wp.org publishes install counts as broad bands, and conversion and price compound on top. Read the midpoint as an order of magnitude, not a valuation.

How we estimate this

Assumptions

  • Free → paid conversion. 0.5%–2% of active installs pay for the pro tier. Typical for freemium WordPress plugins; the real rate varies a lot by product.
  • Annual price per customer. $79–$199 a year, typical for eCommerce plugins rather than this plugin's own pricing.
  • Acquisition multiple. 2x–4x annual revenue, the going range for small WordPress-plugin businesses, the typical range for a steady plugin.
  • Install base. 1K–2K active installs, from our install estimate (wp.org only publishes the floor).

Inputs

Active installs
1K–2K
Category
eCommerce
Pro tier
detected (description mentions a Pro or Premium version)
Download trend
steady (30d downloads flat vs prior 30d)
Reviews
17
Last updated
9 days ago

Revenue is installs × conversion × price; value is revenue × a typical acquisition multiple. Every factor is an assumption band, so the output is a wide range on purpose. If you're buying or selling, treat this as a starting point for due diligence.

Details

Version
3.9.73
Last updated
9d ago
Added
2014-01-20 · 12 yrs old
Requires WP
3.3
Tested up to
7.1
Requires PHP
5.3

Recent reviews

All reviews on wp.org ↗
  1. sandev20
    5.7y ago

    I think this is the most easiest Plugin to use it with Google Maps. Sure to get the API KEY from Google is like solving a difficult riddle.. But this Plugin is very clear. I had a little problem with the Icon Marker, but this was resolved within 24 hours. Perfekt. Thanks for this great work & this Plugin.

    Read on wp.org ↗
  2. lesinge72
    6.9y ago

    Great plugin with great support from developer.

    Read on wp.org ↗
  3. fabimont
    8.3y ago

    A very good plugin, we use it to display circus map in Italy, for us it work perfect.

    Read on wp.org ↗
  4. studiohoofddorp
    8.7y ago

    Last days after a Locatoraid update, it did not work properly but I was very well helped by the Locatoraid support team, they were also busy and still had to figure out what was needed. I also thank Locatoraid’s team on behalf of Studiohoofddorp, we make websites in WordPress with Locatoraid’s plugin, Thanks Theo

    Read on wp.org ↗
  5. waynious
    9.3y ago

    I’m giving it 2 stars for nostalgic reasons. This was a great plugin as it simply worked. I took some time off and let my website just run…came back to a few updates and Locatoraid was one that needed updates. New update is very frustrating and I simply don’t have the time on how to build something around google again. Time to uninstall and find something that simply does its job again.

    Read on wp.org ↗
  6. Matthew
    9.3y ago

    Locatoraid does work as far as listing and searching for locations but I have confirmed that none of it’s listings and links to outside websites renders as far as search engines go so, from my point of view it’s pretty useless. In today’s business world, the key is doing everything you can to get your website(s) noticed by search engines. There are many directories out there that provide geo-location AND also juice up the SEO so why use something that doesn’t?

    Read on wp.org ↗
  7. PatrizioRD
    10.5y ago

    I needed to have customizations on line from the very first minute and many other store locator plugins make you get lost into a jungle of confused options, premium features, checkboxes doing things you don’t need. Locatoraid, after a fast reading of the documentation, is just straight clear, with a well organized back end and a free version good enough to serve a lot of basic configurations. Going further, after purchasing the PRO license, I’m experiencing a very good email support for any doubt of mine.

    Read on wp.org ↗
  8. jdezio
    10.9y ago

    Good plugin, a little tricky to customize as far as css and layout. The only issue i have with this plugin is that i emailed Hitcode 3 times in two weeks asking for help, or at least to point me to some type of documentation and never heard back from them. I’ve yet to hear from them. Eventually, we went with another plugin due to the lack of support.

    Read on wp.org ↗

Known vulnerabilities

via Wordfence Intelligence

9 disclosed vulnerabilities on record for this plugin, 1 still affects the current version.

  1. 2026-08-20 CVE-2026-66680 Improper Neutralization of Special Elements used in an SQL Command ('SQL Injection') Affects <= 3.9.72 Patched in 3.9.73
  2. 2025-12-31 CVE-2025-62140 Improper Neutralization of Input During Web Page Generation ('Cross-site Scripting') Affects <= 3.9.65 No patch available
  3. 2025-01-03 CVE-2024-56283 Deserialization of Untrusted Data Affects <= 3.9.50 Patched in 3.9.51
  4. 2024-10-15 CVE-2024-9652 Improper Neutralization of Input During Web Page Generation ('Cross-site Scripting') Affects <= 3.9.47 Patched in 3.9.48
  5. 2024-03-25 CVE-2024-30181 Improper Neutralization of Input During Web Page Generation ('Cross-site Scripting') Affects <= 3.9.30 Patched in 3.9.31
  6. 2023-08-28 CVE-2023-4476 Improper Neutralization of Input During Web Page Generation ('Cross-site Scripting') Affects <= 3.9.23 Patched in 3.9.24
  7. 2023-05-11 CVE-2023-32576 Improper Neutralization of Input During Web Page Generation ('Cross-site Scripting') Affects <= 3.9.18 Patched in 3.9.19
  8. 2023-04-17 CVE-2023-2031 Improper Neutralization of Input During Web Page Generation ('Cross-site Scripting') Affects <= 3.9.14 Patched in 3.9.15
  9. 2023-02-14 CVE-2023-25709 Cross-Site Request Forgery (CSRF) Affects <= 3.9.11 Patched in 3.9.12

Vulnerability records provided by Wordfence Intelligence. Copyright 2012-2026 Defiant Inc. License and terms.

CVE records: Copyright 1999-2026 The MITRE Corporation. CVE terms of use.

Behavioral tests

via WP Hive

Automated install-time checks, tested on PHP 8.1.12 · WP 7.0

Low memory footprint
Low page-speed impact
Runs on latest PHP + WP
No PHP errors
No JS errors
Activates cleanly
No resource errors
No external HTTP errors
Optimized database use
Frequently updated

Languages

via translate.wordpress.org

Translated into 3 languages, 0 at 90% or more

French (France) 22%
Italian 8%
German 2%

Growth timeline

Install-tier crossings we have observed, and how long each tier took to outgrow

  1. 2023-11-22 2K+ → 1K+ down after 1 days in tier
  2. 2023-11-21 1K+ → 2K+ up after 3 days in tier
  3. 2023-11-18 2K+ → 1K+ down

Competes with

The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).

Compare head to head →

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Locatoraid Store Locator: 1K+ active installs, 4.5★ (17 reviews). Plugin Pulse (WP Mayor), as of 2026-08-29. https://plugins.wpmayor.com/plugin/locatoraid