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wp.org search vs our merit ranking: “lease to own”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “lease to own”, we and wp.org disagree on the top plugin, and our order differs from theirs on 8 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Accessibility Audio TTS – Text To Speech for Articles shows at wp.org #10 but places #16 on merit, a gap of 6 places. Its — installs carry it up the search order; its 5.0★ average from 1 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Iptanus File Upload 10K+ · 4.4★ (117) wp.org #3 ↑1 wp.org ranks it 2 places below merit 2 Acima Leasing Payment Gateway 80+ · 4.0★ (1) wp.org #1 wp.org ranks it 1 place above merit 3 MLSImport: IDX Plugin & MLS Plugin for Real Estate Listings 5K+ · 4.2★ (5) wp.org #5 ↑1 wp.org ranks it 2 places below merit 4 Katapult 20+ · 0.0★ (0) wp.org #2 wp.org ranks it 2 places above merit 5 DineKit – Restaurant Menu, Online Ordering, Table Reservations & POS 70+ · 5.0★ (3) wp.org #7 ↑1 wp.org ranks it 2 places below merit 6 Consumer Financing by ChargeAfter 30+ · 0.0★ (0) wp.org #4 ↓1 wp.org ranks it 2 places above merit 7 Contentosapp Studio – AI Content Writer & SEO (BYOK) — · 5.0★ (4) wp.org #17 ↑2 wp.org ranks it 10 places below merit 8 Snap Marketing 30+ · 0.0★ (0) wp.org #6 ↓1 wp.org ranks it 2 places above merit 9 Kafene — · 0.0★ (0) wp.org #8 ↓1 wp.org ranks it 1 place above merit 10 BaseCloud UTM Tracker 90+ · 5.0★ (2) wp.org #14 ↑3 wp.org ranks it 4 places below merit 11 ForthFocus SMS – OTP Verification, Order Notifications & Indian DLT for WooCommerce 20+ · 4.7★ (3) wp.org #23 wp.org ranks it 12 places below merit 12 Aomark Writer 20+ · 0.0★ (0) wp.org #11 ↑1 wp.org ranks it 1 place above merit 13 Grey Rock Block Synchroniser for Wordfence and Cloudflare 10+ · 5.0★ (1) wp.org #9 wp.org ranks it 4 places above merit 14 LeaseFox — · 0.0★ (0) wp.org #12 ↑1 wp.org ranks it 2 places above merit 15 SendForce Mail SMTP Relay – SMTP and Email API 20+ · 5.0★ (2) wp.org #20 ↑3 wp.org ranks it 5 places below merit 16 Accessibility Audio TTS – Text To Speech for Articles — · 5.0★ (1) wp.org #10 ↑1 wp.org ranks it 6 places above merit 17 BookingHive – Reservation Calendar for WooCommerce 10+ · 0.0★ (0) wp.org #13 ↑1 wp.org ranks it 4 places above merit 18 MickSystems – Boussole Conformité — · 0.0★ (0) wp.org #15 wp.org ranks it 3 places above merit 19 Keel Defaults 10+ · 0.0★ (0) wp.org #16 wp.org ranks it 3 places above merit 20 lihi Short URL — · 0.0★ (0) wp.org #18 wp.org ranks it 2 places above merit 21 FW Real Estate — · 0.0★ (0) wp.org #19 ↑1 wp.org ranks it 2 places above merit 22 ASARI Calculators — · 0.0★ (0) wp.org #21 wp.org ranks it 1 place above merit 23 Core Listing — · 0.0★ (0) wp.org #22 ↑2 wp.org ranks it 1 place above merit 24 Fillable Documents – forms that turn into finished letters — · 0.0★ (0) wp.org #24 ↓2

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.