BaseCloud UTM Tracker
by BaseCloud · Analytics
Also makes 3 other plugins · 190+ installs across the portfolio →
Advanced UTM tracking with automated webhook injection for Gravity Forms, Elementor, WPForms, and Contact Form 7.
Try it live opens a temporary test site in your browser, which can take about 20 seconds to load. Plugins that rely on outside services or a full server may not work completely there.
Health
B 84/100
Few reviews
Active installs
90+
≈90 estimated
Momentum
+14%
downloads vs prior 30d
Biggest opportunity: Swap “analytics”, “forms” and “marketing” for “utm tracker”, “tracker” and “link tracker”. “analytics” isn't earning its slot: you're not in the first 24 results for its own search. “utm tracker” sits at #4 untagged, close enough for a declared tag to move it up. “forms” isn't earning its slot: you're not in the first 24 results for its own search. “tracker” sits at #11 untagged, close enough for a declared tag to move it up. “marketing” isn't earning its slot: you're not in the first 24 results for its own search. “link tracker” sits at #13 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
84 health vs 67 average across 1,826 Analytics plugins
Install conversion
How it's measured →2.7%
of downloads still active
At least 90 of 3.4K lifetime downloads are still running, above its category: the median Analytics plugin keeps 1.2%, across 1,007 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other Analytics plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
This plugin shipped 26 releases in the last 12 months, and every existing install that updated counted as another download. wp.org publishes no split between first installs and updates, so we show the raw rate rather than guess at one.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Excellent listing optimization
Most to gain: Rating quality
Updated 31 days ago
Tested up to WordPress 7.1.4, the current branch or newer
5.0★ over 2 reviews, smoothed to 4.13★ and held back under 25 reviews
5 of 5 tags set · short description in place
To rank higher: Too few reviews to rank on quality — nudge happy users to leave one.
Get the full rank-higher report →Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
38
Momentum
Losing ground
-0.2
Velocity
places per keyword, 28d
17%
Breadth
of keywords climbing, 28d
+0.2
Acceleration
recent half vs earlier
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| utm tracker | #4 | #10 | 0 |
| utm your tag | #7 | #15 | up 4 |
| utm leads tracker | #3 | #5 | 0 |
| utm builder | #6 | #19 | 0 |
| tracker | #11 | #16 | up 11 |
| ai tracker | #6 | #18 | up 1 |
| cf7 utm tracking | #5 | #6 | down 1 |
| utm tracking | #15 | #21 | up 1 |
| link tracker | #13 | #15 | 0 |
| ip tracker | #8 | #16 | 0 |
| ppc | #17 | #14 | 0 |
| utm analytics | #12 | #17 | down 1 |
| plugin tracker | #14 | #17 | 0 |
| page tracker | #14 | #19 | up 1 |
| gravity forms e signature | #24 | #22 | 0 |
| analytics your tag | Not in the top 24 | ||
| forms your tag | Not in the top 24 | ||
| marketing your tag | Not in the top 24 | ||
| tracking your tag | Not in the top 24 | ||
98 searches this plugin appeared in over the last 90 days, 15 listed. 83 left out as unrelated or noise (years, numbers, stray words). 4 of its tags aren't in the top 24 for their own search.
What to do about it
- Swap “analytics”, “forms” and “marketing” for “utm tracker”, “tracker” and “link tracker”. “analytics” isn't earning its slot: you're not in the first 24 results for its own search. “utm tracker” sits at #4 untagged, close enough for a declared tag to move it up. “forms” isn't earning its slot: you're not in the first 24 results for its own search. “tracker” sits at #11 untagged, close enough for a declared tag to move it up. “marketing” isn't earning its slot: you're not in the first 24 results for its own search. “link tracker” sits at #13 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
Daily downloads
Since 16 Sep 2025 · 411 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 1.3K · peaks are release surges
Directory rank
Ranked about #16,800 to #17,400, alongside the other plugins at 90+ installs. Plugins with the same install count swap places between wp.org requests, so this is where most of them sit. Checked monthly, last on 21 Oct 2026.
Update activity
Downloads in the last 30 days for every 1,000 active sites.
Not enough installs to measure. This needs at least 100 active sites; below that, a handful of downloads reads as tens of thousands.
Release cadence
Actively maintainedHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
26
releases in the last 12 months
1mo ago
latest release · v4.7.0 · 1 Oct 2026
32
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “90+”. Our estimate pins where the real number sits.
Crossed into this band 11 days ago and a band this size takes about a year or more to cross, so the real count is still just over 90.
At the current install trend, crossing 100+ in roughly 48 days.
Install history since 16 Sep 2025
Recent reviews
All reviews on wp.org ↗- ★★★★★ ontrck6mo ago
I was just typing in “BaseCloud” got surprised by a few of them! Looks clean and professional and a lot of features presented.
Read on wp.org ↗ - ★★★★★ iceshade6mo ago
Great Plugin for BaseCloud CRM clients to track UTM Tags for their forms.
Read on wp.org ↗
Behavioral tests
via WP HiveAutomated install-time checks, tested on PHP 8.1.12 · WP 7.0
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
Not measured yet for this plugin’s topics. Its tracked searches are not among the measured topics. See the topics measured so far.
Readme readiness
7 of 8 pass · checked 28 Oct 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ! Says what it does Short description names no action; say what the plugin does for the site.
- ✓ Has a FAQ 28 questions in the FAQ.
- ✓ FAQ asks real questions 27 of 28 read like questions a user would type.
- ✓ Names who it is for Names its audience or use cases ("use it", "perfect for", "if you want").
- ✓ Names what it works with Mentions Elementor, Contact Form 7, WPForms, Gravity Forms and 11 more.
- ✓ Headings and lists 23 headings and 18 lists.
- ✓ Enough to quote 16,142 characters of description.
- ✓ Tags match the text All 5 tags appear in the text.
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2026-10-21 80+ → 90+ up after 2 days in tier
- 2026-10-19 90+ → 80+ down after 8 days in tier
- 2026-10-11 100+ → 90+ down after 6 days in tier
- 2026-10-05 90+ → 100+ up after 17 days in tier
- 2026-09-18 100+ → 90+ down after 18 days in tier
- 2026-08-31 90+ → 100+ up after 52 days in tier
- 2026-07-10 70+ → 90+ up after 14 days in tier
- 2026-06-26 80+ → 70+ down after 4 days in tier
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
HubSpot All-In-One Marketing – Forms, Popups, Live Chat 200K+ installs · 4.3★ · 3 shared tags A -
GA Google Analytics – Connect Google Analytics to WordPress 400K+ installs · 4.8★ · 2 shared tags A -
Klaviyo 100K+ installs · 3.2★ · 2 shared tags B -
SlimStat Analytics – Real-Time Stats, Heatmaps & Ecommerce 70K+ installs · 4.8★ · 2 shared tags A -
Connect Matomo – Analytics Dashboard for WordPress 60K+ installs · 4.4★ · 2 shared tags A -
WooCommerce Analytics 20K+ installs · 4.0★ · 2 shared tags B
Embed this report card
Drop a live Pulse card for BaseCloud UTM Tracker into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/basecloud-utm-tracker" width="480" height="300" style="border:0" loading="lazy" title="BaseCloud UTM Tracker — Plugin Pulse"></iframe> BaseCloud UTM Tracker: 90+ active installs, 5.0★ (2 reviews). Plugin Pulse (WP Mayor), as of 2026-11-01. https://plugins.wpmayor.com/plugin/basecloud-utm-tracker
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