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wp.org search vs our merit ranking: “length converter”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “length converter”, we agree with wp.org on the top plugin, and our order differs from theirs on 10 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

BlueSnap Payment Gateway for WooCommerce shows at wp.org #16 but places #24 on merit, a gap of 8 places. Its 90+ installs carry it up the search order; its 2.3★ average from 3 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Converter for Media – Optimize images | Convert WebP & AVIF 500K+ · 4.9★ (1108) wp.org #1 2 Greenshift – animation and page builder blocks 70K+ · 4.8★ (107) wp.org #3 1 too low 3 Cryptocurrency Widgets Pack 600+ · 4.8★ (28) wp.org #6 3 too low 4 Ailo – AI Slug Translator 1K+ · 4.9★ (12) wp.org #5 1 too low 5 WDesignKit – AI Templates, Widget Builder & MCP Workflow 30K+ · 4.8★ (12) wp.org #7 2 too low 6 CodeArt Units Converter 70+ · 5.0★ (1) wp.org #2 4 too high 7 Thai Nexus Logistics – International Shipping Rates & Currency Converter for WooCommerce 10+ · 5.0★ (3) wp.org #8 1 too low 8 SamedayCourier Shipping 4K+ · 2.7★ (14) wp.org #9 1 too low 9 Static Site Exporter 400+ · 3.5★ (12) wp.org #12 3 too low 10 Universal Unit Converter: Convert Length, Weight, Temperature, Speed, and Time 20+ · 0.0★ (0) wp.org #4 6 too high 11 LLMs.txt Curator 100+ · 5.0★ (4) wp.org #13 2 too low 12 Fleet Agent Site Manager – Securely Connects Your Sites to a WPMgr Dashboard 100+ · 5.0★ (2) wp.org #15 3 too low 13 Vtiger Webform to Gravity Forms Converter 10+ · 0.0★ (0) wp.org #10 3 too high 14 KooKoa Folders – Media Library Folders & File Organizer 20+ · 5.0★ (2) wp.org #17 3 too low 15 B Best Metric Converter — · 0.0★ (0) wp.org #11 4 too high 16 Greek URL Guard 40+ · 0.0★ (0) wp.org #14 2 too high 17 From Unit Converter to Unit-Aware Quantities & Calculators — · 0.0★ (0) wp.org #18 1 too low 18 Smart Convert – Currency & Unit Conversion 10+ · 0.0★ (0) wp.org #19 1 too low 19 OrioleOne Master Tools — · 0.0★ (0) wp.org #21 ↓1 2 too low 20 Morick Markdown Layer for AI — · 0.0★ (0) wp.org #22 2 too low 21 WP-AutoInsight 20+ · 0.0★ (0) wp.org #23 2 too low 22 A.N.R.GHG Publishing Toolkit 10+ · 0.0★ (0) wp.org #24 2 too low 23 Cubit Calculator Number Grid — · 5.0★ (1) wp.org #20 ↑1 3 too high 24 BlueSnap Payment Gateway for WooCommerce 90+ · 2.3★ (3) wp.org #16 8 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.