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wp.org search vs our merit ranking: “link remover”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “link remover”, we agree with wp.org on the top plugin, and our order differs from theirs on 16 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

AI Data Remover – HTML Cleanup for AI & Page Builders shows at wp.org #15 but places #24 on merit, a gap of 9 places. Its — installs carry it up the search order; its 1.0★ average from 1 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

AMP for WP – Accelerated Mobile Pages places #2 on merit, 4.4★ from 1319 reviews, but shows at wp.org #7. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Comment Link Remove and Other Comment Tools 8K+ · 4.1★ (15) wp.org #1 2 AMP for WP – Accelerated Mobile Pages 70K+ · 4.4★ (1319) wp.org #7 5 too low 3 SpeedyCache – Cache, Optimization, Performance 500K+ · 4.4★ (30) wp.org #6 3 too low 4 Image Background Remover 300+ · 5.0★ (2) wp.org #2 2 too high 5 SSL Mixed Content Fix 7K+ · 4.1★ (34) wp.org #11 ↓1 6 too low 6 GN Product and Image Remover 100+ · 5.0★ (2) wp.org #3 3 too high 7 User Spam Remover 1K+ · 4.1★ (18) wp.org #12 ↑1 5 too low 8 Serial Codes Generator and Validator with WooCommerce Support 700+ · 4.6★ (13) wp.org #20 ↓1 12 too low 9 The Off Switch (formerly WP Avoid Slow) 200+ · 5.0★ (6) wp.org #17 8 too low 10 Thumbnail Manager 100+ · 0.0★ (0) wp.org #5 5 too high 11 SurfLink – Link Manager & Backup Restore 10+ · 5.0★ (2) wp.org #9 2 too high 12 Spam Comment Remover 100+ · 3.0★ (2) wp.org #4 8 too high 13 Genolve – AI Business Graphics, Images & Video 100+ · 5.0★ (3) wp.org #19 ↑1 6 too low 14 Header Junk Remover 20+ · 0.0★ (0) wp.org #8 6 too high 15 TCBD Lost Password Remover 20+ · 5.0★ (3) wp.org #22 7 too low 16 WDF AI Metadata Remover — · 0.0★ (0) wp.org #10 6 too high 17 iTransparent – Media Background Remover 20+ · 0.0★ (0) wp.org #13 ↓1 4 too high 18 Lumeo Vitals 20+ · 0.0★ (0) wp.org #14 4 too high 19 FidNos – Logo Link Remover — · 0.0★ (0) wp.org #16 ↓1 3 too high 20 T Text Orphans Remover — · 0.0★ (0) wp.org #18 2 too high 21 BGMagician – AI Background Remover — · 0.0★ (0) wp.org #21 22 WPSQR Site Cleaner – Optimize WordPress by Removing Duplicate Posts 20+ · 0.0★ (0) wp.org #23 1 too low 23 MediaPrune – Media Cleaner & Unused Image Remover — · 0.0★ (0) wp.org #24 1 too low 24 AI Data Remover – HTML Cleanup for AI & Page Builders — · 1.0★ (1) wp.org #15 ↑1 9 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted Bayesian score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.