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wp.org search vs our merit ranking: “linkedin login”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “linkedin login”, we agree with wp.org on the top plugin, and our order differs from theirs on 11 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

UsersWP – Social Login shows at wp.org #10 but places #24 on merit, a gap of 14 places. Its 2K+ installs carry it up the search order; its 3.3★ average from 4 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

WP User Manager – Registration Form, Login Form, User Profile Builder & Member Directory places #12 on merit, 4.7★ from 350 reviews, but shows at wp.org #17. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Jetpack – AI Agents & MCP, Security, Backup & Analytics 3M+ · 3.7★ (2408) wp.org #1 ↑7 2 Ultimate Member – User Profile, Registration, Login, Member Directory, Content Restriction & Membership Plugin 200K+ · 4.4★ (1445) wp.org #2 ↓1 3 Social Login, Social Sharing by miniOrange 10K+ · 4.6★ (356) wp.org #3 ↑1 4 Nextend Social Login and Register 200K+ · 4.9★ (447) wp.org #4 ↑2 5 Admin Custom Login 10K+ · 4.6★ (388) wp.org #6 ↑1 1 too low 6 Loginizer 1M+ · 4.8★ (1033) wp.org #7 ↑2 1 too low 7 Wp Social Login and Register Social Counter 70K+ · 4.6★ (67) wp.org #5 2 too high 8 User Registration & Membership – Free & Paid Memberships, Subscriptions, Content Restriction, User Profile, Custom User Registration & Login Builder 50K+ · 4.8★ (832) wp.org #11 ↓1 3 too low 9 User Profile Builder – Beautiful User Registration Forms, User Profiles & User Role Editor 40K+ · 4.7★ (738) wp.org #12 ↑3 3 too low 10 Under Construction 600K+ · 4.8★ (1285) wp.org #13 3 too low 11 OAuth Single Sign On – SSO (OAuth Client) 6K+ · 4.9★ (327) wp.org #14 3 too low 12 WP User Manager – Registration Form, Login Form, User Profile Builder & Member Directory 10K+ · 4.7★ (350) wp.org #17 ↑1 5 too low 13 AddToAny Share Buttons 300K+ · 4.7★ (1114) wp.org #21 ↑1 8 too low 14 RegistrationMagic – Custom Registration Forms, User Registration, Payment, and User Login 7K+ · 4.5★ (459) wp.org #18 ↓2 4 too low 15 Teydea Login Customizer – Custom Login Page, Branding & Styling 10K+ · 4.8★ (14) wp.org #8 ↓5 7 too high 16 Login Widget With Shortcode 5K+ · 3.8★ (29) wp.org #9 ↑3 7 too high 17 ProfilePress – Paid Membership, Online Courses (LMS), Ecommerce, User Registration & Login Form, User Profile & Restrict Content 100K+ · 3.1★ (938) wp.org #22 ↓2 5 too low 18 SAML IDP (Identity Provider) – Login with Website Users 600+ · 4.8★ (62) wp.org #23 ↑1 5 too low 19 Metricool – Social media and site statistics 90K+ · 4.4★ (23) wp.org #24 5 too low 20 Hide Price Until Login 1K+ · 3.5★ (24) wp.org #15 5 too high 21 WPEPP – Essential Security, Password Protect & Login Page Customizer 3K+ · 4.1★ (19) wp.org #19 ↑2 2 too high 22 Social Login, Passkeys, Magic Link & Email OTP – Passwordless Login by VentraConnect 90+ · 5.0★ (3) wp.org #20 ↑3 2 too high 23 Membee Login 400+ · 3.4★ (5) wp.org #16 ↑1 7 too high 24 UsersWP – Social Login 2K+ · 3.3★ (4) wp.org #10 ↑1 14 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.