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wp.org search vs our merit ranking: “links status auto update”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “links status auto update”, we agree with wp.org on the top plugin, and our order differs from theirs on 6 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

auto-post.io shows at wp.org #17 but places #24 on merit, a gap of 7 places. Its 200+ installs carry it up the search order; its 5.0★ average from 1 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Companion Auto Update 40K+ · 4.8★ (105) wp.org #1 2 Internal Link Juicer: SEO Auto Linker for WordPress 100K+ · 4.7★ (538) wp.org #2 3 Security Plugin, Firewall & Malware Scanner with Auto Removal 40K+ · 4.8★ (398) wp.org #4 ↓1 wp.org ranks it 1 place below merit 4 Broken Link Checker 500K+ · 3.8★ (605) wp.org #3 ↑1 wp.org ranks it 1 place above merit 5 PrettyLinks – Affiliate Link Management, URL Shortener, Link Cloaking, Tracking & Branded Short Links 200K+ · 4.8★ (1,321) wp.org #6 wp.org ranks it 1 place below merit 6 Wordfence Security – Firewall, Malware Scan, and Login Security 5M+ · 4.7★ (5,043) wp.org #7 wp.org ranks it 1 place below merit 7 Easy Updates Manager 300K+ · 4.8★ (726) wp.org #8 wp.org ranks it 1 place below merit 8 UpdraftPlus: WP Backup & Migration Plugin 4M+ · 4.8★ (8,713) wp.org #10 wp.org ranks it 2 places below merit 9 Auto Featured Image (Auto Post Thumbnail) 40K+ · 3.8★ (119) wp.org #5 wp.org ranks it 4 places above merit 10 WP2Social Auto Publish 9K+ · 4.8★ (640) wp.org #11 wp.org ranks it 1 place below merit 11 Complianz GDPR/CCPA Cookie Consent Banner 1M+ · 4.7★ (1,668) wp.org #12 wp.org ranks it 1 place below merit 12 WP LinkedIn Auto Publish 8K+ · 4.8★ (106) wp.org #9 wp.org ranks it 3 places above merit 13 Admin and Site Enhancements (ASE) 200K+ · 5.0★ (423) wp.org #15 wp.org ranks it 2 places below merit 14 Advanced Shipment Tracking for WooCommerce 70K+ · 4.5★ (355) wp.org #14 15 Advanced Ads – Ad Manager & AdSense 90K+ · 4.9★ (1,463) wp.org #23 wp.org ranks it 8 places below merit 16 Social Media Auto Publish 5K+ · 4.7★ (345) wp.org #16 17 Jetpack – AI Agents & MCP, Security, Backup & Analytics 3M+ · 3.7★ (2,409) wp.org #13 wp.org ranks it 4 places above merit 18 All in One SEO – AI SEO Plugin to Boost SEO Rankings & Traffic (Schema, Local SEO, Sitemap & SEO Insights) 2M+ · 4.7★ (5,232) wp.org #21 ↑1 wp.org ranks it 3 places below merit 19 WP Twitter Auto Publish 3K+ · 4.9★ (206) wp.org #22 ↓1 wp.org ranks it 3 places below merit 20 BetterLinks – Link Shortener, Link Cloaking, Redirects, Affiliate Link Manager & MCP 20K+ · 4.8★ (85) wp.org #24 wp.org ranks it 4 places below merit 21 EXMAGE – WordPress Image Links 5K+ · 5.0★ (33) wp.org #20 wp.org ranks it 1 place above merit 22 No External Links 4K+ · 4.8★ (16) wp.org #18 ↓1 wp.org ranks it 4 places above merit 23 Check for Broken Links – Broken Link Checker & SEO Suite 2K+ · 4.0★ (6) wp.org #19 wp.org ranks it 4 places above merit 24 auto-post.io 200+ · 5.0★ (1) wp.org #17 ↑1 wp.org ranks it 7 places above merit

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.