Plugin Pulse Beta
← Rankings

wp.org search vs our merit ranking: “login as”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “login as”, we agree with wp.org on the top plugin, and our order differs from theirs on 9 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

All In One Login shows at wp.org #6 but places #14 on merit, a gap of 8 places. Its 60K+ installs carry it up the search order; its 3.6★ average from 35 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Really Simple Security – Simple and Performant Security (formerly Really Simple SSL) places #10 on merit, 4.9★ from 8870 reviews, but shows at wp.org #17. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Wordfence Security – Firewall, Malware Scan, and Login Security 5M+ · 4.7★ (5042) wp.org #1 2 Limit Login Attempts Security – Brute Force Protection, 2FA, Firewall & Login Security 1M+ · 4.8★ (1489) wp.org #2 3 WPS Hide Login 2M+ · 4.8★ (2111) wp.org #4 1 too low 4 Login as User: See the Site as Any User 30K+ · 4.8★ (41) wp.org #3 ↑2 1 too high 5 Temporary Login Without Password 90K+ · 5.0★ (1550) wp.org #8 ↑1 3 too low 6 Ultimate Member – User Profile, Registration, Login, Member Directory, Content Restriction & Membership Plugin 200K+ · 4.4★ (1445) wp.org #7 ↓1 1 too low 7 LoginWP (Formerly Peter's Login Redirect) 80K+ · 4.8★ (503) wp.org #10 ↑1 3 too low 8 All-In-One Security (AIOS) – Security and Firewall 1M+ · 4.7★ (1720) wp.org #9 ↑8 1 too low 9 Login Lockdown & Protection 100K+ · 4.3★ (61) wp.org #5 ↓2 4 too high 10 Really Simple Security – Simple and Performant Security (formerly Really Simple SSL) 3M+ · 4.9★ (8870) wp.org #17 ↓4 7 too low 11 Force Login 30K+ · 4.8★ (101) wp.org #11 ↑11 12 LoginPress | wp-login Custom Login Page Customizer 200K+ · 4.8★ (1077) wp.org #18 ↓4 6 too low 13 Jetpack – AI Agents & MCP, Security, Backup & Analytics 3M+ · 3.7★ (2408) wp.org #12 1 too high 14 All In One Login 60K+ · 3.6★ (35) wp.org #6 ↑1 8 too high 15 WPS Limit Login 100K+ · 4.9★ (83) wp.org #13 2 too high 16 Custom Login Page Customizer 50K+ · 4.9★ (477) wp.org #21 ↓3 5 too low 17 Theme My Login 50K+ · 3.7★ (460) wp.org #15 ↓5 2 too high 18 Login & Register Customizer – Forms, Popup, Profile & WooCommerce 30K+ · 4.8★ (254) wp.org #20 ↓4 2 too low 19 Login With Ajax – Fast Logins, 2FA, Redirects 10K+ · 4.6★ (167) wp.org #23 ↓3 4 too low 20 Easy Hide Login 20K+ · 4.4★ (43) wp.org #16 ↓2 4 too high 21 FluentAuth – Login Security, Two-Factor Authentication, Passkeys & Social Login 10K+ · 4.1★ (35) wp.org #14 ↑12 7 too high 22 When Last Login 40K+ · 4.7★ (37) wp.org #24 ↓7 2 too low 23 WP Last Login 10K+ · 3.8★ (26) wp.org #22 ↓3 1 too high 24 L Login rebuilder 20K+ · 5.0★ (7) wp.org #19 ↓4 5 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.