Custom Login Page Customizer
by colorlibplugins · Login & Users
Also makes 10 other plugins · 406.1K+ installs across the portfolio →
Customize your WordPress login page with live preview. Change logo, background, colors, and form styling without coding.
Try it live opens a temporary test site in your browser, which can take about 20 seconds to load. Plugins that rely on outside services or a full server may not work completely there.
Health
A 92/100
no flags
Active installs
50K+
≈55K estimated
Momentum
+76%
downloads vs prior 30d
Biggest opportunity: Swap “login form” for “wordpress login logo”. “login form” isn't earning its slot: it only gets you to #21. “wordpress login logo” sits at #4 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
92 health vs 61 average across 2,204 Login & Users plugins
Install conversion
How it's measured →4.3%
of downloads still active
At least 50K of 1.2M lifetime downloads are still running, above its category: the median Login & Users plugin keeps 0.7%, across 1,476 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other Login & Users plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
This plugin shipped 8 releases in the last 12 months, and every existing install that updated counted as another download. wp.org publishes no split between first installs and updates, so we show the raw rate rather than guess at one.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Excellent listing optimization
Well tuned across the board
Updated 33 days ago
Tested up to WordPress 7.1.4, the current branch or newer
4.9★ over 476 reviews, smoothed to 4.82★
5 of 5 tags set · short description in place
Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
39
Momentum
Losing ground
-0.3
Velocity
places per keyword, 28d
23%
Breadth
of keywords climbing, 28d
-0.2
Acceleration
recent half vs earlier
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| login page customizer | #1 | #1 | up 1 |
| login customizer your tag | #1 | #1 | up 1 |
| customizer | #2 | #2 | up 2 |
| live customizer | #1 | #1 | 0 |
| logo customizer | #1 | #1 | 0 |
| login branding | #2 | #1 | up 1 |
| login background | #2 | #1 | 0 |
| custom login page your tag | #4 | #3 | 0 |
| white label login your tag | #4 | #2 | up 1 |
| login page customize | #3 | #3 | 0 |
| login page your tag | #5 | #5 | 0 |
| add client logo to login page | #2 | #2 | 0 |
| login logo customization | #2 | #1 | — |
| wp customizer | #2 | #2 | up 1 |
| custom login customizer | #2 | #2 | 0 |
| wordpress login logo | #4 | #2 | up 3 |
| custom login | #7 | #6 | up 1 |
| customize login page | #5 | #3 | — |
| customize login | #5 | #3 | 0 |
| wordpress login page | #8 | #6 | 0 |
308 searches this plugin appeared in over the last 90 days, 20 listed. 214 left out as unrelated or noise (years, numbers, stray words).
What to do about it
- Swap “login form” for “wordpress login logo”. “login form” isn't earning its slot: it only gets you to #21. “wordpress login logo” sits at #4 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
Daily downloads
Since 5 Oct 2022 · 1,489 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 35.8K · peaks are release surges
Directory rank vs rivals
wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you
Rating trend
Star average over time · dips mark rough releases
Health trend
Composite health score, snapshotted daily
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
Actively maintainedHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
8
releases in the last 12 months
1mo ago
latest release · v2.3.1 · 29 Sep 2026
32
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “50K+”. Our estimate pins where the real number sits.
Crossed into this band 9 months ago; the previous band took 15 months to cross, which places it about 50% of the way through.
Install history since 29 Nov 2021
Latest updates
via wp.org changelogRecent releases and news for this plugin
- — Version 2.2.1 Fix: The plugin settings page (with the new export/import, reset and menu-location tools) is now reachable instead of redirecting straight to the Customizer Fix: Custom text above the form and the custom footer links/tex 2.2.1
- — Version 2.2.0 New: “Footer & Links” section — add custom text above the login form and a custom footer below it, add up to 3 custom footer links (Imprint, Privacy, Terms, etc.), and toggles to hide the privacy policy link and the lang 2.2.0
- — Version 2.1.2 Fix: Custom logo is no longer lost when switching between templates in the Customizer (#172) Fix: Large logos now stay centered on desktop instead of shifting off-center when wider than the form (#70) Fix: The login page 2.1.2
- — Version 2.1.1 Security: Hardened output escaping across the login page, the admin review notice, and the settings page (esc_url, esc_attr, esc_html, esc_js, wp_kses_post) Fix: Corrected legacy logo-settings migration so older installs 2.1.1
- — Version 2.1.0 New: Added 5 new professionally designed login page templates: Gradient Sunset – Modern vibrant purple-pink gradient with rounded form Dark Professional – Sleek dark theme for corporate/professional sites Glassmorphism – 2.1.0
- — Version 2.0.0 BREAKING CHANGE : Minimum PHP version is now 8.0 (was 5.6) BREAKING CHANGE : Minimum WordPress version is now 6.0 (was 4.6) Security: Fixed XSS vulnerabilities in login template output Security: Added proper escaping for 2.0.0
Behavioral tests
via WP HiveAutomated install-time checks, tested on PHP 8.1.12 · WP 7.0
Languages
via translate.wordpress.orgTranslated into 13 languages, 0 at 90% or more
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
Not measured yet for this plugin’s topics. Its tracked searches are not among the measured topics. See the topics measured so far.
Readme readiness
8 of 8 pass · checked 28 Oct 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ✓ Says what it does "Customize your WordPress login page with live preview. Change logo, background, colors, and form styling wi..."
- ✓ Has a FAQ 15 questions in the FAQ.
- ✓ FAQ asks real questions 15 of 15 read like questions a user would type.
- ✓ Names who it is for Names its audience or use cases ("perfect for", "who want").
- ✓ Names what it works with Mentions WooCommerce, Multisite.
- ✓ Headings and lists 7 headings and 3 lists.
- ✓ Enough to quote 3,613 characters of description.
- ✓ Tags match the text 3 of 5 tags appear in the text; "login customizer", "white label login" do not.
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2026-01-29 60K+ → 50K+ down after 438 days in tier
- 2024-11-17 70K+ → 60K+ down after 1084 days in tier
- 2021-11-29 60K+ → 70K+ up after 303 days in tier
- 2021-01-30 50K+ → 60K+ up after 289 days in tier
- 2020-04-16 40K+ → 50K+ up after 225 days in tier
- 2019-09-04 30K+ → 40K+ up after 118 days in tier
- 2019-05-09 20K+ → 30K+ up after 128 days in tier
- 2019-01-01 10K+ → 20K+ up after 122 days in tier
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
DP Websolutions – Login Branding 10+ installs · 4.0★ · 3 shared tags B -
Customizer Login UI — installs · 3.6★ · 3 shared tags -
Teydea Login Customizer – Custom Login Page, Branding & Styling 10K+ installs · 4.4★ · 2 shared tags A -
Loginfy – Custom Login Page Customizer 2K+ installs · 4.1★ · 2 shared tags B -
CLP – Custom Login Page by NiteoThemes 700+ installs · 4.2★ · 2 shared tags D -
Custom Login Page by SeedProd 400+ installs · 4.3★ · 2 shared tags D
Embed this report card
Drop a live Pulse card for Custom Login Page Customizer into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/colorlib-login-customizer" width="480" height="300" style="border:0" loading="lazy" title="Custom Login Page Customizer — Plugin Pulse"></iframe> Custom Login Page Customizer: 50K+ active installs, 4.9★ (476 reviews). Plugin Pulse (WP Mayor), as of 2026-11-01. https://plugins.wpmayor.com/plugin/colorlib-login-customizer
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