wp.org search vs our merit ranking: “login customiser”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “login customiser”, we and wp.org disagree on the top plugin, and our order differs from theirs on 11 of the top 20. 3 plugins are pushed down for signals wp.org ignores: errors, a host-installed base, or removal risk.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Shopkeeper Extender shows at wp.org #6 but places #13 on merit, a gap of 7 places. Its 7K+ installs carry it up the search order; its 5.0★ average from 1 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

YayMail – WooCommerce Email Customizer places #3 on merit, 4.8★ from 291 reviews, but shows at wp.org #14. A smaller install base keeps it further down the default search order than its quality signals alone would.

merit plugin signals wp.org

WP Extended – Modular WordPress Toolkit 600+ · 4.9★ (28) wp.org #3 2 too low 2

Cloud SAML SSO – Single Sign On Login 80+ · 4.0★ (4) thin reviews wp.org #1 1 too high 3

YayMail – WooCommerce Email Customizer 50K+ · 4.8★ (291) wp.org #14 11 too low 4

PitchPrint 300+ · 3.7★ (30) wp.org #11 7 too low 5

LoginHue Admin Login Customiser — · 0.0★ (0) thin reviewslow rating, top placement wp.org #2 3 too high 6

Shipment Tracking for WooCommerce – Trackora 100+ · 5.0★ (3) thin reviews wp.org #5 1 too high 7

Activity Logs, User Activity Tracking, Multisite Activity Log from Logtivity 2K+ · 5.0★ (4) thin reviews wp.org #9 2 too low 8

BuddyPilot Withdrawal – Easy Returns for WooCommerce 300+ · 5.0★ (4) thin reviews wp.org #10 2 too low 9

ReviewPine: Google Reviews Widget, Slider and Badge 100+ · 5.0★ (3) thin reviews wp.org #8 1 too high 10

Nightingale Companion 300+ · 0.0★ (0) thin reviewslow rating, top placement wp.org #4 6 too high 11

Gutenberg Login Page Customizer – Custom Login, Login URL and Limit Attempts — · 0.0★ (0) thin reviews wp.org #7 4 too high 12

Spiff 3D Product Customizer and Product Designer for WooCommerce 30+ · 5.0★ (3) thin reviews wp.org #17 5 too low 13

Shopkeeper Extender 7K+ · 5.0★ (1) thin reviews wp.org #6 7 too high 14

Import YouTube videos as WP Posts 80+ · 3.3★ (7) closure risk thin reviews wp.org #19 4 too low 16

ct4gg — · 0.0★ (0) thin reviews wp.org #12 4 too high 17

RelyWP: Simple Store Credit – Wallet System for WooCommerce 30+ · 0.0★ (0) thin reviews wp.org #13 4 too high 18

Import Tweets as WP Posts 20+ · 5.0★ (2) closure risk thin reviews wp.org #20 2 too low 19

LSX Customizer 100+ · 0.0★ (0) closure risk thin reviews wp.org #15 4 too high 20

Custom Styled WP Login Page 10+ · 0.0★ (0) closure risk thin reviews wp.org #18 2 too high 21 L Login Customiser 10+ · 0.0★ (0) closure risk thin reviews wp.org #22 1 too low 22 L Loginizr 10+ · 5.0★ (1) closure risk thin reviews wp.org #21 1 too high

Merit ranking caps the install boost at 1M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted Bayesian score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.