YayMail – WooCommerce Email Customizer
by YayCommerce · Email & Marketing
Also makes 15 other plugins · 76.4K+ installs across the portfolio →
Customize WooCommerce email templates with an advanced drag-and-drop email builder. Works great with 80+ WooCommerce Email Customizer Addons.
Try it live opens a temporary test site in your browser, which can take about 20 seconds to load. Plugins that rely on outside services or a full server may not work completely there.
Health
A 91/100
no flags
Active installs
50K+
≈59K estimated
Momentum
+7%
downloads vs prior 30d
Biggest opportunity: Swap “drag and drop”, “email builder” and “email templates” for “email designer”, “drag and drop email builder” and “verify email”. “drag and drop” isn't earning its slot: you're not in the first 24 results for its own search. “email designer” sits at #6 untagged, close enough for a declared tag to move it up. “email builder” isn't earning its slot: it only gets you to #17. “drag and drop email builder” sits at #8 untagged, close enough for a declared tag to move it up. “email templates” isn't earning its slot: it only gets you to #11. “verify email” sits at #9 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
91 health vs 66 average across 2,121 Email & Marketing plugins
Install conversion
How it's measured →3.2%
of downloads still active
At least 50K of 1.6M lifetime downloads are still running, above its category: the median Email & Marketing plugin keeps 0.9%, across 1,296 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other Email & Marketing plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
This plugin shipped 13 releases in the last 12 months, and every existing install that updated counted as another download. wp.org publishes no split between first installs and updates, so we show the raw rate rather than guess at one.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Excellent listing optimization
Well tuned across the board
Updated 1 day ago
Tested up to WordPress 7.1.4, the current branch or newer
4.8★ over 291 reviews, smoothed to 4.70★
5 of 5 tags set · short description in place
2 of 2 support threads resolved in the last 2 months
Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
50
Momentum
Holding steady
+0.4
Velocity
places per keyword, 28d
46%
Breadth
of keywords climbing, 28d
+0.4
Acceleration
recent half vs earlier
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| email customizer | #1 | #1 | up 2 |
| woocommerce email customizer your tag | #1 | #1 | 0 |
| woocommerce email | #5 | #4 | up 6 |
| email customize | #2 | #2 | up 3 |
| customizer | #7 | #5 | up 5 |
| frontend customizer for woocommerce | #3 | #2 | — |
| woocommerce emails your tag | #9 | #8 | up 7 |
| drag and drop email builder | #8 | #7 | down 3 |
| email designer | #6 | #4 | up 1 |
| email templates your tag | #11 | #8 | up 4 |
| customize woocommerce emails | #4 | #4 | up 5 |
| woocommerce customizer | #4 | #3 | up 5 |
| email verify | #9 | #4 | up 1 |
| verify email | #9 | #4 | up 2 |
| email builder your tag | #17 | #14 | up 7 |
| woocommerce email template customizer | #6 | #4 | up 1 |
| wordpress email customizer | #6 | #3 | up 1 |
| email design | #11 | #8 | up 2 |
| customize | #16 | #12 | up 1 |
| outgoing email | #12 | #8 | up 3 |
| drag and drop your tag | Not in the top 24 | ||
465 searches this plugin appeared in over the last 90 days, 20 listed. 398 left out as unrelated or noise (years, numbers, stray words). 1 of its tags isn't in the top 24 for their own search.
What to do about it
- Swap “drag and drop”, “email builder” and “email templates” for “email designer”, “drag and drop email builder” and “verify email”. “drag and drop” isn't earning its slot: you're not in the first 24 results for its own search. “email designer” sits at #6 untagged, close enough for a declared tag to move it up. “email builder” isn't earning its slot: it only gets you to #17. “drag and drop email builder” sits at #8 untagged, close enough for a declared tag to move it up. “email templates” isn't earning its slot: it only gets you to #11. “verify email” sits at #9 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
- One page off on “email templates”. #11 puts you just past the first ten results, where almost all the clicks stop. The gap to close is small.
Daily downloads
Since 5 Oct 2022 · 1,488 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 111.6K · peaks are release surges
Directory rank vs rivals
wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you
Rating trend
Star average over time · dips mark rough releases
Health trend
Composite health score, snapshotted daily
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
Actively maintainedHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
13
releases in the last 12 months
yesterday
latest release · v4.4.8 · 30 Oct 2026
58
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin · 48% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “50K+”. Our estimate pins where the real number sits.
Crossed into this band 19 months ago; a band this size takes about a year or more to cross, which places it about 90% of the way through.
Install history since 17 Apr 2021
Recent reviews
All reviews on wp.org ↗- ★★★★★ flyartcom4mo ago
And if anything doesn’t work out – lightening fast professional supprt!
Read on wp.org ↗ - ★★★★★ HABalloonist4mo ago
I had an issue, or more specific a want.. They helped me get things configured just the way I wanted. Super helpful. So nice to have this sort of support!
Read on wp.org ↗ - ★★★★★ mgarba8mo ago
Fast and great support. A bug that i have found was correct in few hours. I’m new on this plug-in , seems very good.
Read on wp.org ↗ - ★★★★★ visureclic8mo ago
Excellent plugin for creating email templates. Simple and with many possibilities to customize according to the needs of your business. Perfect assistance with patience and competence. I have tested many plugins for Woocommerce mail, even good ones, but this is undoubtedly the best.
Read on wp.org ↗ - ★★★★★ kovbal798mo ago
The plugin is very easy to use, I had a trifle mistake on my end why I could not set it up properly, the support helped me very soon to find the issue and now it is working smoothly.
Read on wp.org ↗ - ★★★★★ steveni19638mo ago
Very good plugin for professional emails. Support is excellent and responsive. I highly recommend this plugin
Read on wp.org ↗ - ★★★★★ goldilocksdesigns9mo ago
This plugin makes my emails look on brand instead of the basic wordpress option. I ran into a few hiccups while setting it up, but the support is top notch and quickly helped fix my issues. Very pleased.
Read on wp.org ↗ - ★★★★★ Dimitris2829mo ago
Excellent plugin — easy to use and flexible. The support team is excellent and assisted me with every customization I needed.
Read on wp.org ↗
Latest updates
via wp.org changelogRecent releases and news for this plugin
- — Version 4.4.2 Added: Border settings for Heading and Column elements Added: Background image settings for the Container element Added: Email pre-header settings Added: Allow users to change the email subject in YayMail Added: Save tem 4.4.2
- — Version 4.4.1 Added: Ability to keep content when applying pre-built template Added: Border settings for column layouts Added: Typography settings for billing and shipping addresses Added: More pre-built email templates to the Templat 4.4.1
- — Version 4.4.0 Added: Support for synced pattern in import/export & backup (Pro) Added: Button width selector Added: Full-width option for Image element Added: Element Order Progress Added: Conditional logic feature suggestion Updated: 4.4.0
- — Version 4.3.4 New: Template Library Feature New: Preset color feature in customizer settings (Pro) New: Capability to override Yay Mail templates with theme Updated: Shipping Note into Tracking Information element for Advanced Shipmen 4.3.4
- — Version 4.3.3 Fixed: Wordfence vulnerabilities 4.3.3
- — Version 4.3.2 Updated: Twitter icons Fixed: Table modern layout (Integrate with WC 10.4) Fixed: Encoding WC Cart Abandoned variables Fixed: Admin notice Fixed: Addon licenses Fixed: Order link Shortcode (Customers link should point to 4.3.2
Security history
via Wordfence IntelligenceAll 7 disclosed vulnerabilities are patched in the current version (4.4.8). Sites still on an older version should update.
- 2026-03-15 CVE-2026-39496 Improper Neutralization of Special Elements used in an SQL Command Affects <= 4.3.3 Patched in 4.3.4
- Patched Medium · 4.4 YayMail <= 4.3.2 - Authenticated (Shop Manager+) Stored Cross-Site Scripting via Template Elements ↗2026-02-17 CVE-2026-1943 Improper Neutralization of Input During Web Page Generation Affects <= 4.3.2 Patched in 4.3.3
Vulnerability records provided by Wordfence Intelligence. Copyright 2012-2026 Defiant Inc. License and terms.
CVE records: Copyright 1999-2026 The MITRE Corporation. CVE terms of use.
Behavioral tests
via WP HiveAutomated install-time checks, tested on PHP 8.1.12 · WP 7.0
Languages
via translate.wordpress.orgTranslated into 7 languages, 0 at 90% or more
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
Not measured yet for this plugin’s topics. Its tracked searches are not among the measured topics. See the topics measured so far.
Readme readiness
7 of 8 pass · checked 28 Oct 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ✓ Says what it does "Customize WooCommerce email templates with an advanced drag-and-drop email builder. Works great with 80+ Wo..."
- ✓ Has a FAQ 9 questions in the FAQ.
- ✓ FAQ asks real questions 9 of 9 read like questions a user would type.
- ! Names who it is for One audience phrase ("if you want"); say who the plugin is for and what they use it for.
- ✓ Names what it works with Mentions WooCommerce, Elementor, Gutenberg, Stripe and 9 more.
- ✓ Headings and lists 5 headings and 8 lists.
- ✓ Enough to quote 7,325 characters of description.
- ✓ Tags match the text 4 of 5 tags appear in the text; "woocommerce emails" does not.
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2025-04-02 40K+ → 50K+ up after 354 days in tier
- 2024-04-13 30K+ → 40K+ up after 1 days in tier
- 2024-04-12 40K+ → 30K+ down after 1 days in tier
- 2024-04-11 30K+ → 40K+ up after 33 days in tier
- 2024-03-09 40K+ → 30K+ down after 14 days in tier
- 2024-02-24 30K+ → 40K+ up after 253 days in tier
- 2023-06-16 20K+ → 30K+ up after 255 days in tier
- 2022-10-04 10K+ → 20K+ up after 251 days in tier
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
YayMagic Email Builder — installs · 3.6★ · 3 shared tags -
Email Customizer for WooCommerce | Drag and Drop Email Templates Builder 9K+ installs · 4.2★ · 2 shared tags A -
Email Customizer for WooCommerce – Spark Editor 200+ installs · 4.4★ · 2 shared tags A -
Advanced Emailing for WooCommerce 10+ installs · 4.0★ · 2 shared tags B -
EZmails – Simple Email Customizer for WooCommerce — installs · 3.6★ · 2 shared tags -
Hera Pre-Written Emails for WooCommerce — installs · 3.6★ · 2 shared tags
Embed this report card
Drop a live Pulse card for YayMail – WooCommerce Email Customizer into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/yaymail" width="480" height="300" style="border:0" loading="lazy" title="YayMail – WooCommerce Email Customizer — Plugin Pulse"></iframe> YayMail – WooCommerce Email Customizer: 50K+ active installs, 4.8★ (291 reviews). Plugin Pulse (WP Mayor), as of 2026-10-31. https://plugins.wpmayor.com/plugin/yaymail
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