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wp.org search vs our merit ranking: “login page styler”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “login page styler”, we agree with wp.org on the top plugin, and our order differs from theirs on 9 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

All in One Login Styler shows at wp.org #3 but places #17 on merit, a gap of 14 places. Its 50+ installs carry it up the search order; its 5.0★ average from 1 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

PowerPack Lite for Beaver Builder places #11 on merit, 5.0★ from 243 reviews, but shows at wp.org #21. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Login Page Styler – Custom WordPress Login Page Customizer & Security 2K+ · 4.3★ (174) wp.org #1 2 Ultimate Addons for Elementor – Widgets, Templates, WooCommerce & Header Footer Builder 2M+ · 4.9★ (2,528) wp.org #2 ↑1 3 PowerPack Addons for Elementor: Widgets, Form Styler and Templates 70K+ · 4.8★ (361) wp.org #4 wp.org ranks it 1 place below merit 4 ElementsKit Elementor Addons – Advanced Widgets & Templates Addons for Elementor 1M+ · 4.9★ (2,052) wp.org #5 ↑1 wp.org ranks it 1 place below merit 5 The Plus Addons for Elementor – Mega Menu, Header Footer, Post Grid, AI Widgets & Templates 100K+ · 4.6★ (388) wp.org #7 wp.org ranks it 2 places below merit 6 Formidable Forms – Contact Form, Survey, Quiz, Payment, Calculator Form & Custom Form Builder 300K+ · 4.8★ (1,389) wp.org #12 wp.org ranks it 6 places below merit 7 Master Addons for Elementor – Elementor Addons, Widgets, Mega Menu Builder, Popup Builder, Widget Builder & Template Kits 30K+ · 4.5★ (212) wp.org #9 ↓1 wp.org ranks it 2 places below merit 8 Nexter Blocks – Gutenberg Blocks, Page Builder & AI Website Builder 9K+ · 4.8★ (90) wp.org #8 ↑1 9 Divi Torque Lite 50K+ · 4.7★ (116) wp.org #15 ↑1 wp.org ranks it 6 places below merit 10 WPEPP – Essential Security, Password Protect & Login Page Customizer 3K+ · 4.1★ (19) wp.org #6 ↓1 wp.org ranks it 4 places above merit 11 PowerPack Lite for Beaver Builder 6K+ · 5.0★ (243) wp.org #21 wp.org ranks it 10 places below merit 12 Responsive Blocks – Page Builder for Blocks & Patterns 3K+ · 4.8★ (17) wp.org #13 wp.org ranks it 1 place below merit 13 Authors List 5K+ · 5.0★ (22) wp.org #19 wp.org ranks it 6 places below merit 14 Responsive Addons for Elementor – Free Elementor Addons, Kits and Elementor Templates 3K+ · 5.0★ (6) wp.org #10 wp.org ranks it 4 places above merit 15 Squad Modules Lite – Free Divi 5 & Divi 4 Modules for Divi Builder 1K+ · 5.0★ (12) wp.org #17 ↓3 wp.org ranks it 2 places below merit 16 Lead Form Builder & Contact Form 8K+ · 4.3★ (6) wp.org #11 wp.org ranks it 5 places above merit 17 All in One Login Styler 50+ · 5.0★ (1) wp.org #3 ↓1 wp.org ranks it 14 places above merit 18 MemberKits – Ultimate Member for Elementor 400+ · 5.0★ (2) wp.org #16 ↑1 wp.org ranks it 2 places above merit 19 LandTech Extras for Elementor 80+ · 5.0★ (2) wp.org #20 wp.org ranks it 1 place below merit 20 Login for Stripe Customer Portal | Stripe Billing Login Page | Magic Link Customer Account 10+ · 5.0★ (1) wp.org #14 ↑1 wp.org ranks it 6 places above merit 21 Login Styler – Customize WordPress Login Page — · 0.0★ (0) wp.org #22 wp.org ranks it 1 place below merit 22 Kata Plus – Addons for Elementor – Widgets, Extensions and Templates 300+ · 0.0★ (0) wp.org #23 wp.org ranks it 1 place below merit 23 ShopPress – Shop Builder for Elementor and WooCommerce 600+ · 5.0★ (1) wp.org #18 wp.org ranks it 5 places above merit 24 Kumaro Login Styler Lite — · 0.0★ (0) wp.org #24

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.