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wp.org search vs our merit ranking: “magic login”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “magic login”, we agree with wp.org on the top plugin, and our order differs from theirs on 16 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Magic Login Mail or QR Code shows at wp.org #4 but places #15 on merit, a gap of 11 places. Its 100+ installs carry it up the search order; its 5.0★ average from 3 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Anti-Spam, Spam FireWall by CleanTalk places #8 on merit, 4.8★ from 3221 reviews, but shows at wp.org #18. A smaller install base keeps it further down the default search order than its quality signals alone would.

merit plugin wp.org
1 Magic Login – Magic Link & Passwordless Authentication for WordPress – Login Without Password 3K+ · 4.8★ (26) wp.org #1 2 Members – Membership & User Role Editor Plugin 300K+ · 4.9★ (1281) wp.org #6 ↑1 4 too low 3 FluentAuth – Login Security, Two-Factor Authentication, Passkeys & Social Login 10K+ · 4.1★ (35) wp.org #2 1 too high 4 Essential Addons for Elementor – Popular Elementor Templates & Widgets 1M+ · 4.9★ (4132) wp.org #7 3 too low 5 Kadence Security – Password, Two Factor Authentication, and Brute Force Protection 700K+ · 4.6★ (3992) wp.org #8 ↓2 3 too low 6 All In One Login 60K+ · 3.6★ (35) wp.org #3 3 too high 7 WPBruiser Security – No CAPTCHA Anti-Spam & Login Protection 10K+ · 4.6★ (213) wp.org #11 4 too low 8 Anti-Spam, Spam FireWall by CleanTalk 200K+ · 4.8★ (3221) wp.org #18 ↓3 10 too low 9 Disabled Source, Disabled Right Click and Content Protection 10K+ · 4.9★ (103) wp.org #12 ↑1 3 too low 10 Hide My WP Ghost – Security & Firewall 100K+ · 4.5★ (373) wp.org #14 4 too low 11 ElementsKit Elementor Addons – Advanced Widgets & Templates Addons for Elementor 1M+ · 4.9★ (2051) wp.org #16 ↑2 5 too low 12 Login Me Now – Passwordless, Magic Link, OTP & Social Login for WordPress 600+ · 5.0★ (9) wp.org #5 7 too high 13 Simple CAPTCHA with Cloudflare Turnstile 200K+ · 4.7★ (262) wp.org #20 ↓8 7 too low 14 CartBounty – Save and recover abandoned carts for WooCommerce 10K+ · 4.8★ (84) wp.org #19 ↓2 5 too low 15 Magic Login Mail or QR Code 100+ · 5.0★ (3) wp.org #4 11 too high 16 Yandex Metrica 20K+ · 3.8★ (33) wp.org #15 ↓4 1 too high 17 Simply Disable Comments 8K+ · 5.0★ (4) wp.org #9 8 too high 18 InstaWP Connect – 1-click WP Staging & Migration 40K+ · 4.5★ (12) wp.org #17 ↓3 1 too high 19 Social Login, Passkeys, Magic Link & Email OTP – Passwordless Login by VentraConnect 90+ · 5.0★ (3) wp.org #10 ↓2 9 too high 20 User Registration & Login – Magic Links & Email OTP Verification, Passkeys & 2FA, Cloudflare Turnstile, Google reCAPTCHA & Honeypot – HMDIA 50+ · 5.0★ (7) wp.org #22 2 too low 21 O OneCode Login 200+ · 5.0★ (2) wp.org #13 ↓3 8 too high 22 Security.txt Manager 700+ · 5.0★ (2) wp.org #21 ↓2 1 too high 23 Customize My Account for WooCommerce – Custom Tabs, Login, Registration, 2FA & Design 900+ · 3.4★ (5) wp.org #24 ↓2 1 too low 24 Unagi 800+ · 5.0★ (2) wp.org #23 ↓3 1 too high

Merit ranking caps the install boost at 1M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted Bayesian score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.