Magic Login – Magic Link & Passwordless Authentication for WordPress – Login Without Password
by handyplugins · Login & Users
Also makes 11 other plugins · 12.6K+ installs across the portfolio →
Passwordless login for WordPress. Streamline the login process by sending magic links to your users.
Try it live opens a temporary test site in your browser, which can take about 20 seconds to load. Plugins that rely on outside services or a full server may not work completely there.
Health
A 88/100
no flags
Active installs
3K+
≈3.5K estimated
Momentum
+90%
downloads vs prior 30d
Biggest opportunity: Swap “login” for “auto login”. “login” isn't earning its slot: it only gets you to #23. “auto login” sits at #5 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
88 health vs 61 average across 2,203 Login & Users plugins
Install conversion
How it's measured →3.8%
of downloads still active
At least 3K of 79.6K lifetime downloads are still running, above its category: the median Login & Users plugin keeps 0.7%, across 1,476 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other Login & Users plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
This plugin shipped 7 releases in the last 12 months, and every existing install that updated counted as another download. wp.org publishes no split between first installs and updates, so we show the raw rate rather than guess at one.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Excellent listing optimization
Well tuned across the board
Updated 82 days ago
Tested up to WordPress 7.1.4, the current branch or newer
4.8★ over 26 reviews, smoothed to 4.34★
5 of 5 tags set · short description in place
1 of 1 support threads resolved in the last 2 months
Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
31
Momentum
Losing ground
-1.2
Velocity
places per keyword, 28d
11%
Breadth
of keywords climbing, 28d
-1.3
Acceleration
recent half vs earlier
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| magic | #1 | #1 | 0 |
| magic link your tag | #1 | #1 | 0 |
| magic login your tag | #1 | #1 | 0 |
| magic link login | #1 | #1 | 0 |
| email magic link | #1 | #1 | 0 |
| without password | #5 | #7 | — |
| login without password | #5 | #9 | 0 |
| passwordless your tag | #5 | #9 | down 3 |
| passwordless login your tag | #7 | #13 | down 2 |
| auto login | #5 | #10 | up 2 |
| concurrent login | #5 | #8 | 0 |
| qr login | #3 | #5 | down 1 |
| streamline | #8 | #11 | up 1 |
| wordpress login | #10 | #19 | down 1 |
| process | #13 | #15 | up 1 |
| without | #17 | #21 | down 3 |
| authentication | #17 | #16 | up 2 |
| secure login link | #7 | #12 | — |
| password | #20 | #15 | up 1 |
| login links | #7 | #10 | down 1 |
183 searches this plugin appeared in over the last 90 days, 20 listed. 127 left out as unrelated or noise (years, numbers, stray words).
What to do about it
- Swap “login” for “auto login”. “login” isn't earning its slot: it only gets you to #23. “auto login” sits at #5 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
Daily downloads
Since 5 Oct 2022 · 1,488 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 5.6K · peaks are release surges
Directory rank vs rivals
wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you
Rating trend
Star average over time · dips mark rough releases
Health trend
Composite health score, snapshotted daily
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
Actively maintainedHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
7
releases in the last 12 months
3mo ago
latest release · v2.8.1 · 11 Aug 2026
47
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin · 68% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “3K+”. Our estimate pins where the real number sits.
Crossed into this band 6 months ago; a band this size takes about a year or more to cross, which places it about 52% of the way through.
Install history since 4 Oct 2022
Recent reviews
All reviews on wp.org ↗- ★★★★★ nasbotic5mo ago
I bought this plugin, it works very well. The developer was extremely responsive to any queries during the setup. Works perfectly. Thanks
Read on wp.org ↗ - ★★★★★ torstenl8mo ago
I use the Pro version of the plugin and I’m absolutely thrilled with it. In terms of features, support, and price, it’s my top choice. I would recommend this plugin to anyone who wants to simplify their work while still being GDPR compliant.
Read on wp.org ↗ - ★★★★★ johan.seidenfaden9mo ago
I am using the pro version and this really ads a frictionless UX for news sites that want readers to log in and do stuff. When I struggled with setting up dynamic redirects the support stepped in instantly.
Read on wp.org ↗ - ★★★★★ ozredwine1.0y ago
I am using Magic Login Pro and it is an amazing work by the team. It is easy to implement and get excellent security. I have no words to THANK the team for all the support even before I bought the plugin. Keep it up the good work and will try your other plugins too soon.
Read on wp.org ↗ - ★★★★★ Joe Bloggs1.1y ago
I’m giving this 3 stars. I hope it’s fair.I like the plugin. It functions well. It’s simple and it works. The free version of the plugin is cut down to bare minimum functionality, which is perfectly fine. That’s understandable, and I don’t have any issue with that. However, the fact that I can’t even edit text of the email that comes through with the magic link is quite ‘unnecessary’ in my opnion.Replaced with a different plugin, unfortunately.
Read on wp.org ↗ - ★★★★★ painlessseo1.2y ago
I’m new to this plugin and asked a few beginner questions. The developer was responsive and even shared some PHP code to help me out. This feels like what the WordPress community spirit is supposed to be.
Read on wp.org ↗ - ★★★★★ Jamie Robe1.2y ago
I have been evaluating the free version for 6 weeks. It has been 100% perfect, sending the login link. I finally decided to upgrade to get the code login and other features. I had compared all other similar auth-login plugins and honestly, Mustafa does an amazing job with support. The others have very bad to no forum responses, while he takes his support role very seriously. Look for yourself. I trust this plugin because of the fast support. He even helped me on a Sunday when I purchased the pro version – turns out I did something dumb and all is well. He has also consistently been upgrading the features – a very good sign of high quality coding. Highly recommend this login solution. It helps make my membership site easy for users to get into.
Read on wp.org ↗ - ★★★★★ Kenelli1.2y ago
Maybe in the Free Version, you could consider adding a button on the “My Account” page just next to the already available button “Log-in”. So we won’t need to add a block to this page. However, it works like a charm so, Thank you!!
Read on wp.org ↗
Latest updates
via wp.org changelogRecent releases and news for this plugin
- — Version 2.8 [Added] Native honeypot protection for Magic Login forms. [Updated] Dependencies. 2.8
- — Version 2.7.1 [Fixed] Settings import failing on some sites due to restricted MIME type filters when uploading JSON files. 2.7.1
- — Version 2.7 [Added] Friendly captcha. (UI) [Improved] Load fonts locally to enhance privacy. [Improved] Added nonce validation to AJAX-based login requests. [Improved] Added final login redirect validation for both standard and AJAX 2.7
- — Version 2.6.3 [Updated] Dependencies. 2.6.3
- — Version 2.6.2 [Added] Admin notice when placeholder encryption keys/salts are in use. [Fixed] Added capability checks for the settings page. [Fixed] Improved validation of $_SERVER variables. [Improved] Settings import file validation 2.6.2
- — Version 2.6.1 [Updated] Dependencies. Tested with WP 6.9 2.6.1
Behavioral tests
via WP HiveAutomated install-time checks, tested on PHP 8.1.12 · WP 7.0.1
Languages
via translate.wordpress.orgTranslated into 6 languages, 0 at 90% or more
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
Not measured yet for this plugin’s topics. Its tracked searches are not among the measured topics. See the topics measured so far.
Readme readiness
6 of 8 pass · checked 31 Oct 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ! Says what it does Short description names no action; say what the plugin does for the site.
- ✓ Has a FAQ 7 questions in the FAQ.
- ✓ FAQ asks real questions 7 of 7 read like questions a user would type.
- ! Names who it is for Never says who the plugin is for or what they use it for.
- ✓ Names what it works with Mentions WooCommerce, Easy Digital Downloads, Cloudflare, REST API and 1 more.
- ✓ Headings and lists 5 headings and 3 lists.
- ✓ Enough to quote 4,026 characters of description.
- ✓ Tags match the text All 5 tags appear in the text.
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2026-04-24 2K+ → 3K+ up after 1 days in tier
- 2026-04-23 3K+ → 2K+ down after 1 days in tier
- 2026-04-22 2K+ → 3K+ up after 435 days in tier
- 2025-02-11 1K+ → 2K+ up after 2 days in tier
- 2025-02-09 2K+ → 1K+ down after 3 days in tier
- 2025-02-06 1K+ → 2K+ up after 380 days in tier
- 2024-01-23 900+ → 1K+ up after 56 days in tier
- 2023-11-28 800+ → 900+ up after 61 days in tier
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
Temporary Login 30K+ installs · 4.0★ · 2 shared tags C -
Secure Passkeys 2K+ installs · 4.4★ · 2 shared tags A -
Passwordless Login 1K+ installs · 4.4★ · 2 shared tags B -
پینوا | Pinova 1K+ installs · 4.1★ · 2 shared tags A -
Trusona for WordPress 400+ installs · 4.6★ · 2 shared tags A - O OneCode Login 200+ installs · 4.1★ · 2 shared tags B
Embed this report card
Drop a live Pulse card for Magic Login – Magic Link & Passwordless Authentication for WordPress – Login Without Password into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/magic-login" width="480" height="300" style="border:0" loading="lazy" title="Magic Login – Magic Link & Passwordless Authentication for WordPress – Login Without Password — Plugin Pulse"></iframe> Magic Login – Magic Link & Passwordless Authentication for WordPress – Login Without Password: 3K+ active installs, 4.8★ (26 reviews). Plugin Pulse (WP Mayor), as of 2026-11-01. https://plugins.wpmayor.com/plugin/magic-login
Spotted a number that looks wrong? Report a data issue and we'll check it against the source.