Magic Login – Magic Link & Passwordless Authentication for WordPress – Login Without Password

How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.

Directory rank vs rivals

wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you

How often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.

Share of active installs on each version of this plugin · 68% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.

Refined from the date this plugin crossed into its current band.

At the current install trend, crossing 4K+ in roughly 147 days.

No paid tier is visible, so we don't put a figure on revenue or sale value: that would be guessing. The install base is a real asset to an acquirer, just not one public data lets us price. A small install base leaves thin data to model from. The recent download trend is too spiky to read.

1. ★★★★★ nasbotic

   3mo ago

   I bought this plugin, it works very well. The developer was extremely responsive to any queries during the setup. Works perfectly. Thanks

   Read on wp.org ↗
2. ★★★★★ torstenl

   6mo ago

   I use the Pro version of the plugin and I’m absolutely thrilled with it. In terms of features, support, and price, it’s my top choice. I would recommend this plugin to anyone who wants to simplify their work while still being GDPR compliant.

   Read on wp.org ↗
3. ★★★★★ johan.seidenfaden

   7mo ago

   I am using the pro version and this really ads a frictionless UX for news sites that want readers to log in and do stuff. When I struggled with setting up dynamic redirects the support stepped in instantly.

   Read on wp.org ↗
4. ★★★★★ ozredwine

   11mo ago

   I am using Magic Login Pro and it is an amazing work by the team. It is easy to implement and get excellent security. I have no words to THANK the team for all the support even before I bought the plugin. Keep it up the good work and will try your other plugins too soon.

   Read on wp.org ↗
5. ★★★★★ Joe Bloggs

   11mo ago

   I’m giving this 3 stars. I hope it’s fair.I like the plugin. It functions well. It’s simple and it works. The free version of the plugin is cut down to bare minimum functionality, which is perfectly fine. That’s understandable, and I don’t have any issue with that. However, the fact that I can’t even edit text of the email that comes through with the magic link is quite ‘unnecessary’ in my opnion.Replaced with a different plugin, unfortunately.

   Read on wp.org ↗
6. ★★★★★ painlessseo

   1.0y ago

   I’m new to this plugin and asked a few beginner questions. The developer was responsive and even shared some PHP code to help me out. This feels like what the WordPress community spirit is supposed to be.

   Read on wp.org ↗
7. ★★★★★ Jamie Robe

   1.0y ago

   I have been evaluating the free version for 6 weeks. It has been 100% perfect, sending the login link. I finally decided to upgrade to get the code login and other features. I had compared all other similar auth-login plugins and honestly, Mustafa does an amazing job with support. The others have very bad to no forum responses, while he takes his support role very seriously. Look for yourself. I trust this plugin because of the fast support. He even helped me on a Sunday when I purchased the pro version – turns out I did something dumb and all is well. He has also consistently been upgrading the features – a very good sign of high quality coding. Highly recommend this login solution. It helps make my membership site easy for users to get into.

   Read on wp.org ↗
8. ★★★★★ Kenelli

   1.0y ago

   Maybe in the Free Version, you could consider adding a button on the “My Account” page just next to the already available button “Log-in”. So we won’t need to add a block to this page. However, it works like a charm so, Thank you!!

   Read on wp.org ↗

Recent releases and news for this plugin

1. — Version 2.8 [Added] Native honeypot protection for Magic Login forms. [Updated] Dependencies. 2.8
2. — Version 2.7.1 [Fixed] Settings import failing on some sites due to restricted MIME type filters when uploading JSON files. 2.7.1
3. — Version 2.7 [Added] Friendly captcha. (UI) [Improved] Load fonts locally to enhance privacy. [Improved] Added nonce validation to AJAX-based login requests. [Improved] Added final login redirect validation for both standard and AJAX 2.7
4. — Version 2.6.3 [Updated] Dependencies. 2.6.3
5. — Version 2.6.2 [Added] Admin notice when placeholder encryption keys/salts are in use. [Fixed] Added capability checks for the settings page. [Fixed] Improved validation of $_SERVER variables. [Improved] Settings import file validation 2.6.2
6. — Version 2.6.1 [Updated] Dependencies. Tested with WP 6.9 2.6.1

Automated install-time checks, tested on PHP 8.1.12 · WP 7.0.1

Translated into 6 languages, 0 at 90% or more

Growth timeline

Install-tier crossings we have observed, and how long each tier took to outgrow

1. 2026-04-24 2K+ → 3K+ up after 1 days in tier
2. 2026-04-23 3K+ → 2K+ down after 1 days in tier
3. 2026-04-22 2K+ → 3K+ up after 435 days in tier
4. 2025-02-11 1K+ → 2K+ up after 2 days in tier
5. 2025-02-09 2K+ → 1K+ down after 3 days in tier
6. 2025-02-06 1K+ → 2K+ up after 380 days in tier
7. 2024-01-23 900+ → 1K+ up after 56 days in tier
8. 2023-11-28 800+ → 900+ up after 61 days in tier

Competes with

The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).

• Temporary Login 40K+ installs · 4.0★ · 2 shared tags C
• Secure Passkeys 1K+ installs · 4.4★ · 2 shared tags A
• Passwordless Login 1K+ installs · 4.4★ · 2 shared tags B
• پینوا | Pinova 900+ installs · 4.2★ · 2 shared tags A
• Trusona for WordPress 500+ installs · 4.6★ · 2 shared tags A
• Magic Login Mail or QR Code 100+ installs · 4.1★ · 2 shared tags A

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Magic Login – Magic Link & Passwordless Authentication for WordPress – Login Without Password: 3K+ active installs, 4.8★ (26 reviews). Plugin Pulse (WP Mayor), as of 2026-08-29. https://plugins.wpmayor.com/plugin/magic-login